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TodaySep 30Wed
  1. Pinchain Tourism

    Sweden Launches 'Introvert Travel Agency' Targeting Introverted Travellers

    Sweden announced the launch of 'The Introvert Travel Agency,' serving introverted travellers through an online platform for booking Swedish travel experiences and pop-up stores in Berlin, Paris and London. A YouGov survey commissioned by Visit Sweden across nine markets found 41% of respondents identify as introverts and 45% as between introvert and extrovert; 67% of travellers prefer destinations where they can be alone without forced socializing, and 53% would pay for quieter, more private experiences.

  2. China Tourism News

    First Colorful Guizhou Land Art Season Opens in Libo, Runs to Dec 31

    On September 28, the 2026 Colorful Guizhou 19th China Original Ecology International Photography Exhibition and the first Colorful Guizhou Land Art Season opened in Hongjiang Village, Libo County, Qiannan Buyei and Miao Autonomous Prefecture, Guizhou, under the themes 'Guizhou living in light and shadow' and 'colorful life, beauty shared'. It is co-hosted by the Publicity Department of the CPC Guizhou Provincial Committee, China News Service and the Guizhou Provincial Department of Culture and Tourism. About 200 photographers, artists, scholars and media representatives from Italy, Kyrgyzstan, Kazakhstan, Uzbekistan, France, Germany, Canada and other countries and regions attended. Followin…

  3. China Tourism News

    Xianning, Hubei Launches Over 100 Culture and Tourism Events for National Day

    The Xianning Culture and Tourism Bureau in Hubei released information on September 28, preparing over 100 special events across three areas: new tourism scenes, cultural benefit services, and multiple discount benefits, with four themed experiences: historical heritage, mountain-and-water leisure, osmanthus culture, and hot-spring wellness. Sanguo Chibi Ancient Battlefield, Yangloudong Ancient Street, and Tingsi Red Tourism Block launched National Day events; Lushui Lake, Jiugong Mountain, and Fushui Lake offered leisure experiences; and Taiyi Tianmu Hot Spring, Jihuayuan, Chibi Longyou Hot Spring, and Jiayu Shanhu Hot Spring launched wellness products. For public benefit, 6,790 parking spa…

  4. China Tourism News

    Saudi Tourism Authority Expands Products and Services to Attract Chinese Visitors

    The Saudi Tourism Authority held a media exchange in Beijing, saying it will continue enriching Saudi travel experiences and launching diversified products for Chinese visitors' long holidays and autumn-winter travel. Offerings cover AlUla's history and desert landscapes, urban entertainment in Riyadh, Diriyah, and Qiddiya City, and Jeddah's old town and coastal life. National Day-themed products for Chinese visitors include multi-city group tours covering Riyadh, AlUla, Hail, and Jeddah, plus Riyadh short trips, private tours with Chinese-speaking driver-guides, and theme-park packages, with itineraries from one to ten days. This year the Saudi Tourism Authority launched the 'China Ready'…

Sep 29Tue
  1. China Tourism News

    WorldSkills Competition Drives Shanghai Tourism Spending, 12.63 Million Visitors in Six Days

    According to the Shanghai Municipal Administration of Culture and Tourism and Shanghai tourism big-data monitoring, during the 48th WorldSkills Competition held from September 22 to 27, Shanghai received 12.6328 million visitors, up 9.28% year on year, with total all-element tourism transaction value covering food, lodging, transport, sightseeing, shopping and entertainment reaching RMB 29.031 billion. Under the theme 'Come to WorldSkills, Tour Shanghai', the city rolled out 100 tourism routes (65 themed routes and 35 CityWalk routes), 100 'Hu Xiaoyou' service centers and 100 city ambassadors, and deployed integrated micro-hubs at 100 key cultural-tourism service points, combining an AI age…

  2. China Tourism News

    Sanya Releases First Trilingual City Culture Reader 'Reading Sanya'

    On September 28, Sanya released its first city culture reader 'Reading Sanya,' planned in Chinese, English, and Russian editions, with English and Russian versions to be launched next year. The book is structured around four themes: history and culture, revolutionary culture, marine culture, and folk culture. It is accompanied by six themed short video series and a comic book for the post-2010 generation. Residents and tourists can borrow it free at Sanya's library system, city study rooms, tourist information centers, and over 140 grassroots cultural service centers.

  3. China Tourism News

    Yuncheng Hosts China City Motorsport Rally as Culture-Tourism-Sport Event

    The 2026 China City Motorsport Rally (Yuncheng, Shanxi) finished at 18:00 on September 22 as a flagship culture-tourism-sport activity of the 37th Guanggong Culture Tourism Festival. The core stage started from the Xiadu Sports Center in Xiaxian County, with drivers completing an off-road crossing of the Zhongtiao Mountains and visiting sites including Guanggong's hometown in Xiezhou, Yongle Palace, Pinglu Sanwan Swan Scenic Area, Tangwang Temple and Houmin Tea Factory. A city GT drifting open and a motorsport culture camp ran alongside, displaying an F4 car and classic models such as Hongqi CA771 and Mercedes 170D. The event follows the concept of 'travel to a city for one race', promoting…

  4. China Tourism News

    Xiaoyi Unveils Culture-Tourism Benefits and Three-Year Action Plan

    On September 28, Xiaoyi City in Shanxi Province held its 2026 high-quality culture-tourism development conference, releasing the Xiaoyi Three-Year Action Plan for Advancing into China's Top 100 Tourism Counties (2026-2028) and launching the "Travel Xiaoyi with Mom" benefits program: holders of any October Shanxi scenic-area ticket who stay that month at homestays or the health-and-wellness residence under Xiaoyi Culture & Tourism Group get one free night; self-driving visitors with their mothers can be reimbursed up to 100 yuan in highway tolls and receive specialty noodles from the Noodle Town. The conference also formed a Xiaoyi culture-tourism think tank, appointing seven industry expert…

Sep 28Mon
  1. China Tourism News

    Chongqing's A-Level Scenic Spots Receive 2.7258 Million Visitors During Mid-Autumn Holiday

    During the Mid-Autumn holiday, Chongqing launched a series of cultural-tourism consumption activities under the "Magnificent Landscapes, New Charm of Chongqing" brand. Key monitored A-level scenic spots received a total of 2.7258 million visitors. More than 100 themed cultural-tourism consumption events were held, with over 20 million yuan in consumption vouchers issued, alongside partnerships with Sinopec and Didi for fuel and ride subsidies. Museums across the city organized 105 special exhibitions and 233 cultural activities, receiving 331,500 visitors.

  2. Pinchain Tourism

    Ningxia Cultural Tourism and Intangible Heritage Exhibition Visits National Bureau of Letters and C…

    On September 23, the 'Beijing Tours Ningxia: Give Your Soul a Holiday' Ningxia cultural tourism and intangible heritage exhibition visited China's National Bureau of Letters and Calls. The event launched six premium travel routes covering Helan Mountain East Foothill winery leisure, Tengger Desert wellness, intangible heritage experiences, Yellow River Grand Canyon eco-tourism, Yanchi revolutionary site visits and Western Xia civilization history. It featured live intangible heritage demonstrations, specialty food tastings, and agricultural and cultural creative product sales, aiming to implement Beijing-Ningxia cooperation and support heritage preservation and rural revitalization.

  3. China Tourism News

    Taji Mid-Autumn Intangible Heritage Show Held, Market Sales Top 500,000 Yuan

    On September 25, the "Our Festival: Mid-Autumn" Four Seasons Village Gala demonstration and the Taji Mid-Autumn Moon-Worship Intangible Heritage Show were held in Taji Town, Jinhu County, Huai'an, Jiangsu. The Taji autumn village gala has been held four consecutive years and was again selected as a national Four Seasons Village Gala demonstration site, with more than 800,000 online viewers that evening. The event featured the Jinhu Good Goods Market with over 20 specialty stalls and a moonlit garden party, drawing more than 9,000 visits and market sales exceeding 500,000 yuan.

  4. Agoda Newsroom

    Agoda Highlights Six Asian Coffee-Themed Destinations

    Agoda published a feature highlighting six Asian destinations known for their coffee culture: Da Lat in Vietnam, Ipoh in Malaysia, Jeju in South Korea, Bali in Indonesia, Hualien in Taiwan and Chiang Rai in Thailand. Andrew Smith, Senior Vice President of Supply at Agoda, said coffee gives travelers an easy way into a destination. Agoda said its platform covers more than 6 million holiday properties, 130,000 flight routes and 300,000 activities worldwide.

Sep 27Sun
  1. China Tourism News

    Jilin's 2026 Summer Performance Season Closes After More Than Two Months

    On the evening of September 25, the closing highlight of Jilin's 2026 Summer Performance Season — the "Poetry 30,000 Li · Music and Poetry" celebrity recital — was staged at the Jilin Provincial Concert Hall, offering a Mid-Autumn cultural feast to more than 850,000 viewers on site and across multiple platforms. With "moon" as the thread, the show blended folk music ensembles, choral singing and poetry medleys, accompanied live by the Jilin Provincial Symphony Orchestra's folk orchestra. The 2026 summer season opened in July and ran more than two months, staging over 100 high-quality performances at theaters in Changchun and across the province, spanning symphony, folk music, song and dance…

  2. China Tourism News

    Harbin Hosts Intangible Cultural Heritage Exhibition for Mid-Autumn and National Day

    From September 25 to 27, the "Full Moon Mid-Autumn · Intangible Heritage Renewed" 2026 Harbin Intangible Cultural Heritage Exhibition for Mid-Autumn and National Day was held at CapitaMall Xuefu store. It was hosted by the Heilongjiang Provincial Department of Culture and Tourism and the Harbin Municipal Culture, Radio, Television and Tourism Bureau, and organized by the Harbin Mass Art Museum. The market covered four zones: traditional food, traditional fine arts, traditional crafts and traditional medicine. Heritage bearers cooked specialties such as Yagou sticky bean buns, Modern ice products and Qiulin Lidawosi sausage for free tasting, and offered hands-on experiences including paper-c…

  3. China Tourism News

    2026 Minnan Theater Week Launches in Quanzhou with Over 200 Planned Performances

    The 2026 Minnan Theater Week and "Quanzhou Has Theater 'Art' Rise" performance showcase recently launched at the Quanzhou Confucian Temple Square in Fujian. It is guided by the Publicity Department of the Fujian Provincial Party Committee and hosted by the Fujian Provincial Department of Culture and Tourism and the Quanzhou Municipal People's Government. Under the theme "Ancient Opera, New Voice · Maritime Silk Road Legacy," the event covers four sections — showcase performances, academic seminars, public-benefit tours and culture-tourism integration — with 12 activities, gathering Minnan-language opera troupes from Quanzhou, Xiamen, Zhangzhou and overseas, and planning more than 200 perfor…

  4. China Tourism News

    Shandong's Dongping Lake Cruise Launches, Opening Circular Lake Water Tourism Route

    On September 27, the 2026 "Friendly Shandong · Canal No. 1" maiden-voyage event at the Dongping venue and the launch ceremony for the "Dongping Lake" vessel were held at the Dongping Lake tourism pier in Dongping County, Shandong. More than 200 people attended, including officials from the Shandong Provincial Department of Culture and Tourism, Dongping County government and related departments, maiden-voyage experience officers and media. The event implements the Outline of the Plan for the Protection, Inheritance and Utilization of Grand Canal Culture and the "Lufeng Canal" cultural tourism corridor task, marking the official start of Dongping Lake's circular water tourism route. The "Dong…

Sep 26Sat
  1. Agoda Newsroom

    Agoda 2026 Repeat Visitor Ranking: Tokyo Tops Asia

    Agoda released its 2026 Repeat Visitor Ranking, based on bookings made in the first half of the year, listing Asia's top 10 most revisited destinations. Tokyo claimed the top spot for the first time, overtaking Bangkok. Bali rose to third place for the first time, followed by Seoul and Osaka. Da Nang, Kuala Lumpur, Fukuoka, Taipei and Johor Bahru complete the top 10, with Fukuoka entering for the first time. Agoda says it offers over 6 million holiday properties, more than 130,000 flight routes and over 300,000 activities.

Sep 25Fri
  1. Agoda Newsroom

    Agoda maps six Asian music-festival destinations

    Agoda released a list of six Asian music-festival destinations: Mumbai, Taipei, Busan, Ko Pha Ngan, Uluwatu in Bali and Chonburi. Agoda said global dance events are expanding rapidly across Asia and that superfans will cross borders for a weekend set, a trend in which the line-up determines the destination. Andrew Smith, Senior Vice President, Supply at Agoda, said the line-up has become the destination, and Agoda is also partnering with Eurovision Asia as its Official Travel Partner.

  2. Amadeus Newsroom

    Amadeus Data: Chicago and New York Marathons Lift Air and Hotel Demand

    Amadeus Travel Intelligence data shows rising air and hotel demand around the October Chicago Marathon and November New York Marathon. Domestic air bookings rise 13% for Chicago and 45% for New York in race weeks. Chicago race-weekend hotel occupancy is 85.9% at an ADR of $364, up 1.8% and 10.2% year on year; New York occupancy is 58.1%, down 0.7%, while ADR rises 12.4% to $369. International source markets including India, Brazil, Sweden and Italy grow, while Texas and the Sunbelt lead domestic growth.

Sep 24Thu
  1. Skift Feed

    Alberta Courts Gulf Investment and Tourists as Etihad Launches Calgary Route

    Travel Alberta is pursuing two things from the Gulf at once: high-spending leisure travelers and the capital and expertise to build niche resorts and attractions it currently lacks. Etihad will launch a direct Abu Dhabi-Calgary service next month, operating four times weekly. Jon Mamela, chief commercial officer of Travel Alberta, said the airline is "placing a significant bet on Alberta," indicating inherent interest and demand already exist in the market. Because the flight from Abu Dhabi is roughly 13 hours, Mamela suggests a minimum stay of seven days — ideally 10 to 14 — which is expected to push spend well above average. Top source-market spend is about C$1,100 to C$2,200 ($785 to $1,…

  2. Meadin Research

    Meadin Research Releases 2026 Autumn Travel Insight Report

    Meadin Research released its 2026 Autumn Travel Insight Report, finding that autumn travel started earlier, lasted longer and reached farther, driven by extended-holiday arrangements and new autumn school breaks in several regions. Tongcheng data showed searches for Mid-Autumn and National Day keywords rose 278% month-on-month as of September 14, while Qunar reported a 119% month-on-month surge in flight-and-hotel bookings. Bookings for domestic long-haul flights over 1,200 km rose 34% year-on-year, and hotel stays of five nights or more increased about 7 percentage points. The report divides September to November into five autumn phases and identifies three trends: a shift toward expectati…

  3. Skift Feed

    Thailand Targets 1.5 Million U.S. Tourists in 2026, But Gap Remains Large

    Thailand is targeting 1.5 million U.S. visitors in 2026 to draw higher-spending long-haul travelers and drive tourism revenue. U.S. arrivals reached 1.08 million last year; from January 1 to September 15 this year only 716,983 were recorded, per the Tourism Authority of Thailand (TAT), meaning more than 780,000 additional American visitors are needed in the remaining three and a half months. TAT said its New York, Chicago and Los Angeles offices will coordinate around a "Value over Volume" strategy set at a September 17 meeting in New York. Bangkok-based tour operator EXO Travel reports softer forward U.S. demand.

  4. China Tourism News

    15th Five-Year Plan Shifts ICH Communication From Popularization to Effectiveness

    China Tourism News published an article by Yang Hong, director of the Communication University of China's ICH Communication Research Center, interpreting the communication upgrades in the 15th Five-Year Plan for ICH protection and transmission. The article notes that ICH-related videos on Douyin exceeded 800 billion views in 2025 and annual buyers of ICH products surpassed 300 million, but argues this heat must translate into transmission momentum. Compared with the earlier positioning of increasing ICH communication and popularization, the plan upgrades the task to enhancing communication effectiveness and influence, advancing content production, channels and brand activities: building an…

  5. China Tourism News

    Tourism Fiji Launches Four Chinese-Language Travel Guides

    Tourism Fiji has launched four Chinese-language travel guides — for family holidays, couples, solo travellers and groups — now available on its Chinese official website. Designed around the main travel scenarios of Chinese visitors, they cover accommodation-type comparisons, regional features, experience recommendations and pre-trip planning, and can be used for industry partner training and client communication as well as by independent travellers. The group guide focuses on corporate incentive travel and wedding celebrations. Tourism Fiji data show 20,500 Chinese visitors from January to August this year, up 5.25% year on year.

Sep 23Wed
  1. China Tourism News

    Ningxia Launches 130 Cultural Tourism Events for Mid-Autumn and National Day

    On September 22, Ningxia held a media briefing on five cities' coordinated cultural tourism offerings, announcing 130 promotional events for the Mid-Autumn and National Day holidays, focusing on six integration segments: culture-tourism plus sports, performances, food, intangible heritage, red tourism and museums, with supporting measures including consumption vouchers, ticket discounts, ticket stub interoperability, free parking and traffic optimization. Yinchuan, Shizuishan, Wuzhong, Guyuan and Zhongwei each launched themed activities.

  2. Pinchain Tourism

    Ningxia Releases Six Signature Routes, Launches Beijing University-Season Tourism Promotion

    On 21 September, the 2026 Ningxia culture-tourism university promotion event "Travel Ningxia, Give Your Mind a Holiday" visited Beijing Institute of Technology, officially opening Ningxia's Beijing university-season promotion. Centered on "Ningxia scenery plus youth interaction," the event featured stamp-collection check-ins, games, cultural-creative displays and route presentations. As part of the one-year anniversary series of the Beijing-Ningxia Culture and Tourism Alliance, six dedicated signature routes were released, covering winery study tours in the eastern foothills of the Helan Mountains, starry-sky camping in the Tengger Desert, intangible-cultural-heritage creative practice, geo…

  3. Pinchain Tourism

    PROMPERU Leverages Capital Museum Exhibition to Promote the Moche Route

    PROMPERU's Beijing office hosted a media event at the Capital Museum on 22 September to promote Peru's tourism resources alongside the exhibition 'Gold, Power, Eternity: Ancient Peruvian Civilisation'. The exhibition, part of the 2026 Capital Museum season and the largest Peruvian artefact show in Beijing in nearly 25 years, brings together about 800 items from more than 20 museums in Mexico and Peru and runs until 18 October 2026. Counsellor Luis Cabello said that a decade after Peru's conditional visa-free policy for Chinese visitors took effect, Peru is becoming a leading long-haul South America destination for Chinese travellers. PROMPERU is also promoting the Moche Route linking archae…

  4. China Tourism News

    Autumn Consumption Season Boosts Rural Revitalization via Culture and Tourism

    The 2026 Chinese Farmers' Harvest Festival Autumn Consumption Season, jointly launched by the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce and the Ministry of Culture and Tourism, began in early September and runs through the end of November. The article notes this year's season emphasizes cultural enrichment; Shanghai, for example, launched 53 premium rural tourism routes and 42 branded activities, integrating orchard picking, intangible heritage crafts, camping and cycling, family study tours and harvest festivals. It recommends embedding local cultural consumption IPs, enriching culture-commerce-agriculture-tourism scenarios online and offline, and benefiting farme…

  5. Pinchain Tourism

    Singapore Tourism Board and Henan Zhongyouxin Travel Launch Song-Dynasty Immersive Promotion

    In 2026, the Singapore Tourism Board partnered with Henan Zhongyouxin Travel on a cross-border tourism promotion built around Song-dynasty Chinese aesthetics. An NPC team from Henan's Qingming Shanghe Garden travelled to Singapore to stage immersive street performances linking landmarks such as Mandai Wildlife Reserve, Kampong Glam, Chinatown, Sentosa and Gardens by the Bay, showcasing the city-state's ecological, cultural and urban appeal. Du Linghui, STB's North China director, said Chinese travellers increasingly favour culturally rich, novel deep experiences, prompting continued investment in youth-oriented storytelling.

  6. Pinchain Tourism

    Thailand Sees Chinese Booking Surge Ahead of Golden Week

    As China's Mid-Autumn and National Day holidays approach, Thailand's tourism market is seeing a booking peak from Chinese travelers. Trip.com Group data shows Phuket flight bookings up 78% year-on-year, bookings of 7+ nights up 123%, and multi-destination trips up 84%. The Tourism Authority of Thailand forecasts about 250,000 Chinese visitors from Sept 25 to Oct 7, up 24%, generating roughly THB 11.5 billion, up 37%. As of Sept 10, Thailand had received about 3.6415 million Chinese visitors in 2026, remaining China's largest source market.

Sep 22Tue
  1. China Tourism News

    2026 National National Day Culture and Tourism Consumption Month Main Event Opens in Mile

    The main event of the 2026 National Day Culture and Tourism Consumption Month, hosted by the Ministry of Culture and Tourism, officially opened in Mile City, Honghe Prefecture, Yunnan Province, under the theme of benefiting and delighting the people through culture and tourism. The event provides a national promotional platform for National Day holiday consumption and offers a reference for destination traffic and spending expectations.

  2. China Tourism News

    Türkiye Tourism and Trip.com Launch Immersive Culinary Experience in Shanghai

    On 20 September, an immersive culinary experience titled "Taste of Türkiye" opened at the Old City Hall on Shanghai's Bund, jointly created by the Türkiye Tourism Promotion and Development Agency and Trip.com Group. Running for three months under the theme "Leap into Türkiye," it is expected to host 900 to 1,000 guests. The experience blends cuisine, destination scenery, traditional costume and dance, with a route covering Istanbul, Cappadocia, Antalya and ancient Ephesus, reflecting how Chinese travellers' Turkish itineraries are extending from classic cities to Muğla, Konya and the Aegean coast.

  3. China Tourism News

    National 'Four Seasons Village Gala' Autumn Event Held in Dalian

    On 22 September, the 2026 national 'Four Seasons Village Gala' autumn main event was held at Laomao Mountain scenic area in Qingyang village, Tongyi subdistrict, Pulandian district, Dalian, Liaoning, under the theme 'Mountains and Seas Share Autumn Colours, Liancheng Celebrates a Bountiful Year'. The performance, staged with Laomao Mountain's main peak as backdrop and Longquan pool as stage, was divided into four chapters and featured mainly local rural arts performers, intangible-heritage inheritors and ordinary villagers. Supporting activities included an intangible-heritage and agricultural produce market and a Yangko parade; willow weaving, paper cutting and shadow puppetry were demonst…

  4. China Tourism News

    Jiangsu 5A Scenic Areas Waive First-Tier Tickets for Licensed National Tour Guides

    The Jiangsu Provincial Department of Culture and Tourism announced that, effective immediately, all national 5A-level scenic areas in the province will waive first-tier admission for licensed tour guides nationwide, and it is pushing government-guided 4A-level scenic areas to follow by the end of 2028. Currently 25 5A-level and more than 100 4A-level scenic areas already waive first-tier tickets for licensed guides. Guides must present their ID card and valid electronic guide certificate for verification at the gate.

Sep 21Mon
  1. China Tourism News

    Yunnan Holds 'Autumn Harvest' Tourism Promotion in Guangzhou

    On 20 September, the Yunnan Provincial Department of Culture and Tourism held the 'Autumn Harvest' 2026 Yunnan tourism promotion in Guangzhou, joined by cultural and tourism departments from eight prefectures and cities (Baoshan, Wenshan, Dali, Dehong, Lijiang, Nujiang, Diqing, Lincang) plus key tourism enterprises and travel agencies, targeting the Greater Bay Area. The event launched five themed routes, featured demonstrations of Yunnan's digital tourism map by Amap and Baidu Maps, and set up a cultural market and business matching area. The Yunnan Travel Agencies Association signed cooperation agreements with the Guangdong Travel Agencies Association and others to promote two-way visitor…

  2. China Tourism News

    Henan Launches "Dongpo Travels" Cultural Tourism Promotion Campaign

    On September 19, the 2026 Henan "Dongpo Travels" themed promotion campaign launched in Pingdingshan. "Dongpo Travels," led by the National Cultural Heritage Administration, is China's first national-level cultural-relic themed trail, following Su Dongpo's life journey and linking 15 city units and 48 core heritage sites across 10 provinces. Pingdingshan is one of the 15 core city units, with the Sansu Shrine and Tomb in Jiaxian County as a key cultural node. The event appointed 10 online influencers as campaign ambassadors, launched a digital trail on Amap, and staged the original musical "Our Good Friend Su Dongpo" at the Pingdingshan Culture and Art Center.

Sep 20Sun
  1. Skift Feed

    Brand USA's Covid-Era Funding Windfall Is Running Thin

    Brand USA, the U.S. tourism marketing organization, received a one-time $250 million injection from Congress in 2022 that allowed it to operate with a nearly fully funded budget after a dramatic federal funding cut. It plans to spend $158 million in fiscal 2026 and $165 million in fiscal 2027, roughly in line with pre-pandemic levels. After a $114.1 million drawdown, it expects cash reserves near $51 million by end-September 2027, most of which is meant to remain untouched for emergencies, leaving fiscal 2028 uncertain.

Sep 18Fri
  1. Pinchain Tourism

    TV Drama Boosts Harbin Tourism as Search Interest Jumps 149%

    After the TV drama "Early Spring Clear Skies" set a record on Netflix's global charts, search interest in Harbin, its main filming location, rose 149% month-on-month. Yang Nianfu, deputy director of the Harbin Culture, Radio, Television and Tourism Bureau, said at a Heilongjiang provincial government press conference that the city aims to convert film-driven traffic into holiday tourism retention. Harbin launched "Early Spring Clear Skies" check-in routes linking filming spots with themed food, scheduled 88 stage performances and 87 public cultural events for the Mid-Autumn and National Day period, and created 10 themes and 30 self-drive routes plus dedicated Mid-Autumn and National Day iti…

  2. China Tourism News

    Quanzhou Launches Mid-Autumn and National Day Tourism Consumption Season

    On Sept 17, Quanzhou's government information office held a press conference for the 2026 Minnan Drama Week and the Quanzhou Mid-Autumn and National Day 'Ten Quan Ten Beauty' tourism consumption season. During the holiday, Quanzhou will launch more than 1,000 cultural tourism activities and over 100 benefit measures under the theme 'Quanzhou Has Something, Slow Travel Slow Life.' Districts and counties will host themed events, and seven themed travel routes will be offered, including World Heritage, national heritage sites, and intangible cultural heritage. Citywide discounts cover scenic spots, hotels, dining and commercial districts, involving more than 100 points of sale across footwear,…

Sep 16Wed
  1. China Tourism News

    Aksu Tourism Promotion Reaches Zhengzhou with Source-Market Deals

    On Sept 13, the 2026 Aksu cultural tourism exchange and promotion campaign, themed 'Silk Road Splendor, Most Beautiful Aksu', reached Zhengzhou, Henan, aiming to strengthen Aksu's 'Ice and Fire Silk Road, Tianshan Water City' brand and broaden its domestic source markets. A signing ceremony at the promotion event produced cooperation intentions on mutual visitor exchange, study tours and recuperative holidays, building a standing cultural tourism cooperation platform. The Aksu Cultural Tourism Group also pitched for investment, and the delegation later staged an outdoor roadshow at the Shangdu Fuminli cultural district. The campaign will next visit Shijiazhuang, Taiyuan, Hangzhou, Wuhan and…