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#文化旅游

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Sep 29Tue
  1. China Tourism News

    National AI Application Pilot Base (Culture & Tourism) Campus Opens in Hangzhou

    On 28 September, the launch ceremony for the National AI Application Pilot Base (Culture & Tourism) campus and its first ecosystem partner conference were held in Hangzhou, Zhejiang. Located in Gongshu District, the base is the country's first culture-and-tourism-oriented application pilot base, led by Zhejiang Provincial Cultural Industry Investment Group under a '1+4+5+N' architecture. It released five models including the 'Wenrun' large model, four high-quality datasets including a historic-building gene dataset, and five application scenarios including the 'Aiyouyou' culture-tourism super agent.

  2. China Tourism News

    12th Silk Road International Arts Festival to Run in Shaanxi from October 11

    According to a September 29 press conference, the 12th Silk Road International Arts Festival, hosted by the Shaanxi Provincial People's Government and organized by the Shaanxi Provincial Department of Culture and Tourism, will run in Shaanxi from October 11 to November 10 under the theme 'One Silk Road, One Art'. It comprises four sections: opening and closing ceremonies, stage performances, art exhibitions and international cultural exchange. The festival plans 83 performances of 51 productions, with artists from Russia, Italy, Argentina, Germany, Singapore and other countries and regions. The 'Today's Silk Road International Art Invitational Exhibition' is scheduled for October 16 to Nove…

Sep 27Sun
  1. China Tourism News

    "Zhiyin Hubei" Cultural Performance Held in Munich

    On the evening of September 24 local time, a cultural performance titled "Zhiyin Hubei" was held at the Chinese Consulate General in Munich, Germany. The event was hosted by China's Ministry of Culture and Tourism and co-organized by the Hubei Provincial Department of Culture and Tourism, the Chinese Consulate General in Munich, and the Berlin Chinese Cultural Center. Centered on the Mid-Autumn Festival and Jingchu culture, the performance featured song and dance, opera, instrumental music, quyi, and poetry recitation. About 400 guests attended, including Tina Dengel, Director-General for European and International Affairs and Policy Planning at the Bavarian State Chancellery, Chinese Consu…

Sep 25Fri
  1. China Tourism News

    Beijing-Zhangjiakou Sports and Culture Tourism Belt Exchange Held

    On September 24 the "Roaming Beijing-Tianjin-Hebei" Beijing-Zhangjiakou sports and culture tourism belt exchange was held at the Beijing Expo International Tourism Resort, releasing six Beijing-loop routes and the Beijing-Tianjin-Hebei Scenic Pass Suixiang Card. The six routes start in Beijing and link quality attractions in Tianjin and Hebei, lasting three to seven days. The card, guided by the three regions' culture and tourism departments and issued by Beijing Cultural Innovation Board, is priced at 288 yuan, covers over 200 attractions with nearly 10,000 yuan in total ticket value, and offers unlimited free entry at 160 of them. A Mid-Autumn garden party and the "Beijing-Zhangjiakou Ren…

  2. China Tourism News

    Beijing Dongcheng Hosts 2026 Historical and Cultural City Annual Conference

    On September 24, the 2026 Historical and Cultural City Annual Conference of Beijing's Dongcheng District was held at Guanghe Lou in Qianmen under the theme of inheriting cultural heritage, with a main venue and four thematic breakout sessions; the Qianmen Changxiangli urban-renewal project on Xixinglong Street also debuted. The opening released the "Under Zhengyangmen, Ancient and Modern Together" Qianmen City Walk route covering Zhengyangmen Arrow Tower, Jingxian Guild Hall and Yancai Guild Hall. In recent years Dongcheng has advanced the vacating and restoration of 12 Central Axis heritage sites, opened a 7.8-km landscape corridor from Bell and Drum Towers to Yongdingmen, revitalized 10 g…

  3. China Tourism News

    4th Beijing International Canal Arts Week Opens

    On September 24 the 4th Beijing International Canal Arts Week opened in Beijing and runs through September 27, featuring 22 Chinese and international performances and more than 60 food and cultural-creative brands. The event focuses on living preservation of the Grand Canal World Cultural Heritage and links 13 well-known canals worldwide. The opening released the "Canal in Beijing" promotional film and 10 "Roaming Beijing - Grand Canal cultural theme tour" routes linking over 40 landmarks including Baifu Spring, Shichahai and the Beijing Grand Canal Museum. The event connects with inbound tourism services, offering a one-day tour with dedicated shuttle from Capital Airport and promoting rou…

  4. China Tourism News

    2026 Shanxi Culture and Tourism Experience Season Launches at Yanmen Pass

    On September 24 the 2026 Shanxi Culture and Tourism Experience Season launched at the Yanmen Pass scenic area in Xinzhou under the theme of traveling back to a dynasty. The event builds a "1+3" experience system: the main line "I am a general at Yanmen" plus three sections - the Yanmen Trial general's path, the Yanmen Encounter silver-note interaction and the Dream of Yanmen immersive performance - using en-route scripted tasks, fixed immersive performances and全域 NPC interaction. Visitors become "Yanmen recruits" for a two-to-three-hour immersive journey. Hosted by the Shanxi Provincial Department of Culture and Tourism and the Xinzhou Municipal People's Government, the event places interac…

  5. China Tourism News

    Beijing Qianmen Changxiangli Urban Renewal Project Debuts

    On September 24 the Qianmen Changxiangli urban-renewal project on Xixinglong Street in Beijing debuted. Located in the Qianmen East area from Qianmen East Road to Caochang Santiao, it covers about 1.26 hectares across seven clusters and 16 plots, positioned around a "capital lifestyle" concept. Following integrated protection and organic renewal, it retains native courtyard trees and traditional components such as screen walls, old foundations and old doors and windows, using grouting reinforcement to protect distinctive "walnut brick" walls. Leasing focuses on small-and-beautiful designer brands and first-store economy, attracting Beijing and North China debut stores of brands such as Shan…

  6. China Tourism News

    Shaanxi Launches "Two-City Weekend Travel" Promotion Campaign

    The "Two-City Weekend Travel" Shaanxi promotion campaign launched in Baoji, leveraging Shaanxi's geographic proximity to neighboring provinces and its high-speed rail and highway network to normalize Friday-to-Sunday cross-province weekend trips. The Shaanxi Provincial Department of Culture and Tourism promoted two-day-one-night and three-day-two-night packages, self-drive routes and benefits for out-of-province visitors. For the Mid-Autumn and National Day holidays Shaanxi offers 1,221 cultural-tourism activities, 3,089 events, 35 premium routes, 166 benefit measures and 8.073 million yuan in consumption vouchers. The event is hosted by the Shaanxi Provincial Department of Culture and Tour…

Sep 24Thu
  1. China Tourism News

    2026 Hakka (Meizhou) Intangible Heritage Week Opens, Releases Heritage-Themed Routes

    On the evening of 23 September, the 2026 Hakka (Meizhou) Intangible Heritage Week opened at Meizhou Academician Square in Guangdong under the theme 'Moon over the Hakka Capital, Heritage Reunion'. It is hosted by the China Intangible Cultural Heritage Protection Association, the Guangdong Provincial Department of Culture and Tourism and the Meizhou Municipal People's Government. The programme combines an opening ceremony, performances, seminars and markets, featuring Puzhai fire dragon, lion dance, cup-flower dance and Guangdong Han opera, Wuhua tea-picking opera, marionette shows and Hakka mountain opera. Meizhou released new heritage-themed tourism routes and signed cooperation agreements…

  2. China Tourism News

    22nd Linyi Calligraphy Culture Festival Opens, Runs Until October 21

    On September 22, 2026, the 22nd Linyi Calligraphy Culture Festival opened at the former residence of Wang Xizhi, themed 'Hometown of the Calligraphy Sage · China's Calligraphy City.' It features 23 activities in three areas: calligraphy exhibitions, cultural tourism experiences, and cultural consumption, running until October 21. At the opening, representatives from eight calligraphy cities jointly issued a cultural exchange initiative and launched the 'Yangtze River Delta Tourists to the Calligraphy Sage's Hometown' activity.

  3. China Tourism News

    2026 Opera Festival Opens in Kunshan, Runs Until November

    On September 23, 2026, the Opera Festival opened in Zhouzhuang, Kunshan, Jiangsu, hosted by the Ministry of Culture and Tourism and the Jiangsu Provincial Government, running until November. The event features classic operas and launches the 'Watch Operas, Tour Jiangsu' cultural tour, with OTA platforms like Ctrip launching promotion zones and organizing eight domestic and international influencers for immersive experiences.

  4. China Tourism News

    2026 Hakka (Meizhou) Intangible Heritage Week Opens, Releasing Heritage-Themed Travel Routes

    On the evening of September 23, the 2026 Hakka (Meizhou) Intangible Cultural Heritage Week opened at Meizhou Academician Square in Guangdong under the theme "Moon over the Hakka Capital: Heritage Reunion," hosted by the China Intangible Cultural Heritage Protection Association, the Guangdong Provincial Department of Culture and Tourism, and the Meizhou Municipal People's Government. Structured as an opening ceremony plus performances, seminars and markets, it featured Puzhai fire dragons, lion dances, cup-flower dances, Guangdong Han opera, Wuhua tea-picking opera, marionette shows and Hakka mountain opera. Meizhou released new heritage-themed travel routes and signed cooperation agreements…

  5. China Tourism News

    Inner Mongolia's 8th Square Dance Competition Concludes with Over 16.27 Million Online Views

    The award ceremony of the 8th 'Dancing Inner Mongolia' Square Dance Competition was held at Dazhao Square in Yuquan District, Hohhot, attracting nearly 50,000 spectators. Dance teams from Hebei, Gansu, Shanxi, and Shaanxi performed alongside Inner Mongolian dancers. The competition and award ceremony attracted a total of 16.2798 million online views.

Sep 23Wed
  1. Pinchain Tourism

    PROMPERU Leverages Capital Museum Exhibition to Promote the Moche Route

    PROMPERU's Beijing office hosted a media event at the Capital Museum on 22 September to promote Peru's tourism resources alongside the exhibition 'Gold, Power, Eternity: Ancient Peruvian Civilisation'. The exhibition, part of the 2026 Capital Museum season and the largest Peruvian artefact show in Beijing in nearly 25 years, brings together about 800 items from more than 20 museums in Mexico and Peru and runs until 18 October 2026. Counsellor Luis Cabello said that a decade after Peru's conditional visa-free policy for Chinese visitors took effect, Peru is becoming a leading long-haul South America destination for Chinese travellers. PROMPERU is also promoting the Moche Route linking archae…

  2. China Tourism News

    2026 Beijing Culture Forum Held with 300+ Cultural Creative Products at Market

    The 2026 Beijing Culture Forum was held in Beijing on September 22-23, co-hosted by the Publicity Department of the CPC Central Committee, the Beijing Municipal Party Committee and the Municipal Government. It comprised one main forum, five parallel forums, six professional salons and multiple ongoing activities at forum reception venues. The accompanying cultural creative market, coordinated by Capital Culture and Technology Group, gathered more than 300 cultural creative products and over 100 selected books, bringing together intangible-heritage creative items and time-honored brand products from the Beijing Municipal Cultural Heritage Bureau, the Beijing Municipal Culture and Tourism Bur…

  3. Pinchain Tourism

    Singapore Tourism Board and Henan Zhongyouxin Travel Launch Song-Dynasty Immersive Promotion

    In 2026, the Singapore Tourism Board partnered with Henan Zhongyouxin Travel on a cross-border tourism promotion built around Song-dynasty Chinese aesthetics. An NPC team from Henan's Qingming Shanghe Garden travelled to Singapore to stage immersive street performances linking landmarks such as Mandai Wildlife Reserve, Kampong Glam, Chinatown, Sentosa and Gardens by the Bay, showcasing the city-state's ecological, cultural and urban appeal. Du Linghui, STB's North China director, said Chinese travellers increasingly favour culturally rich, novel deep experiences, prompting continued investment in youth-oriented storytelling.

Sep 21Mon
  1. Pinchain Tourism

    China's Culture Ministry Briefs on Poetry Festival and Peking Opera Festival

    On September 20, the Ministry of Culture and Tourism held its third-quarter 2026 routine press conference, briefing on the 8th China Poetry Festival and the 11th China Peking Opera Festival. The poetry festival runs October 12-23 under the theme "Poetry Surging from Mountains and Seas, Poetic China," opening in Tiantai County, Zhejiang, and closing in the Taizhou Prefecture City cultural tourism area in Linhai, with four fusion scenarios: poetry+opera, poetry+cuisine, poetry+tourism and poetry+AI. The Peking Opera festival runs October 15-November 5 in Wuhan, Hubei, with seven main activities, and its outstanding-repertoire showcase will select 20 productions nationwide.

  2. China Tourism News

    Henan Launches "Dongpo Travels" Cultural Tourism Promotion Campaign

    On September 19, the 2026 Henan "Dongpo Travels" themed promotion campaign launched in Pingdingshan. "Dongpo Travels," led by the National Cultural Heritage Administration, is China's first national-level cultural-relic themed trail, following Su Dongpo's life journey and linking 15 city units and 48 core heritage sites across 10 provinces. Pingdingshan is one of the 15 core city units, with the Sansu Shrine and Tomb in Jiaxian County as a key cultural node. The event appointed 10 online influencers as campaign ambassadors, launched a digital trail on Amap, and staged the original musical "Our Good Friend Su Dongpo" at the Pingdingshan Culture and Art Center.

Sep 18Fri
  1. China Tourism News

    Zhuolu Dialogue Conference Advances Chinese Civilization Research and Cultural Tourism Collaboration

    The 2026 "Zhuolu Dialogue" conference on Zhuolu and Chinese civilization origins research was held on September 16-17 in Zhuolu County, Zhangjiakou, Hebei, under the theme "Yellow Emperor Culture: A Dialogue Between History and the Times." The event combined keynote speeches, three thematic seminars, site visits and industry matchmaking, covering Zhuolu's archaeological findings, Yellow Emperor culture communication, Beijing-Zhangjiakou coordination and cultural brand building. The industry integration session presented Zhuolu's cultural industry investment directions and key projects, and held a signing ceremony for cultural tourism projects. Participants jointly issued the "Zhuolu Initiat…

  2. China Tourism News

    16th Fujian Music and Dance Festival Opens in Fuzhou

    The 16th Fujian Music and Dance Festival opened in Fuzhou on September 17, 2026, co-hosted by the Fujian Provincial Department of Culture and Tourism, the Fujian Provincial Department of Education, the Fujian Federation of Literary and Art Circles and the Fujian Provincial Federation of Trade Unions, and will run through October 9. The festival will present 92 works selected from more than 300 entries, with an online vote for "audience favorite works" opened in parallel. This edition adds a drama and folk-art category and optimizes award settings; Min-style genres such as Nanyin, Jinge and kuaiban appear on the festival stage at scale for the first time, while the "Weekend Opera Encounter"…

  3. China Tourism News

    "Shaanxi Shines China" Cultural Relics Exhibition Opens in Zhuhai Hengqin

    The "Shaanxi Shines China" cultural relics exhibition opened at the Hengqin Culture and Arts Center in Zhuhai on September 17, 2026 and will run through January 16, 2027. Structured in four chapters—"Roots and Origins," "Heaven and Humanity," "Connectivity and Integration," and "Renewal and Continuity"—the exhibition brings together 248 pieces (sets) of precious relics from 23 Shaanxi cultural and museum institutions. It is guided by the National Cultural Heritage Administration, the Shaanxi Provincial People's Government, the Social Affairs and Culture Department of the Macao SAR Government and the Hengqin Guangdong-Macao Deep Cooperation Zone Executive Committee, and co-hosted by the Shaa…

Sep 16Wed
  1. China Tourism News

    2026 Beijing Culture Forum Parallel Forum on Cultural Heritage and Artistic Creation to Be Held

    The 2026 Beijing Culture Forum will be held in Beijing on September 22-23, with the parallel forum on Cultural Heritage and Artistic Creation scheduled for September 23 at the Beijing Hotel. The parallel forum is co-hosted by the Culture and Art Bureau of the Publicity Department of the CPC Central Committee, the Arts Department and Intangible Cultural Heritage Department of the Ministry of Culture and Tourism, the Publicity Department of the National Radio and Television Administration, the Theoretical Research Office of the China Federation of Literary and Art Circles, and the Creation Liaison Department of the China Writers Association, and jointly organized by the Beijing Municipal Radi…

  2. China Tourism News

    Xi'an Inbound Tourism Shifts Toward Deep Cultural Experiences

    China Tourism News reported that as the inbound tourism environment improves, Xi'an's inbound travel is shifting from sightseeing checklists to immersive cultural experiences. Attractions such as the Tang welcome ceremony at Huaqing Palace, the Tang court music and dance show 'Empress of the Great Tang' at Tang Paradise, and the performance 'Jijiu Daqin' are drawing foreign visitors. Han Qingli, sales manager at Xi'an Tang Paradise, said the show ran more than 200 performances in the first half of the year and hosted over 100,000 foreign visitors, with many overseas tour groups already booking next year's slots. 'Jijiu Daqin' hosted over 10,000 foreign visitors during the summer and offers…

Sep 15Tue
  1. China Tourism News

    Mount Tai Exhibition Opens at Shandong Museum, Runs Through December 13

    On September 14, the exhibition "Mount Tai: Eastern Great Peak, Origin of All Things" opened at the Shandong Museum. Structured around three threads—origins of belief, the Fengshan ritual and the world of faith—it traces Mount Tai's development from an ancient center of eastern worship to an imperial Fengshan altar and a popular pilgrimage site. The exhibition brings together 204 precious artifacts (sets) from 27 museums inside and outside the province, including the Mount Tai Donggengdao bronzes, the Mount Tai Palace ding and a bronze statue of Bixia Yuanjun. Guided by the Shandong Provincial Department of Culture and Tourism and the Tai'an Municipal People's Government, it is co-hosted by…

Sep 10Thu
  1. European Commission Press Corner

    European Commission Sets Out Next Chapter for European Capitals of Culture Beyond 2033

    On 10 September 2026, the European Commission proposed a renewed framework for the European Capitals of Culture beyond 2033, aiming to simplify selection, strengthen long-term legacy and sustainability planning, and make it easier for groups of cities, including cross-border partnerships, to apply together. It will also strengthen citizen and youth participation and give greater weight to inclusive and sustainable urban development. Data show that capitals evaluated between 2013 and 2022 recorded 38.5 million audience attendances, with a typical capital delivering around 1,000 to 1,200 cultural activities in its title year, and visitor numbers in selected title cities rising by an average o…

Sep 1Tue
Jul 29Wed
  1. TripVivid

    Xibaipo 1948 Cultural Tourism Commercial Street Opens Trial Operation

    On July 24, the Xibaipo 1948 Cultural Tourism Commercial Street opened for trial operation, invested by Shijiazhuang Cultural Tourism Investment Group. Rooted in the revolutionary holy land of Xibaipo, the street integrates red culture and Taihang folk customs, planning 74 shops, creating an immersive cultural tourism commercial street combining red culture experience, specialty dining, cultural creative retail, and leisure entertainment.