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#沉浸式体验

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TodaySep 30Wed
  1. TravelDaily China

    Warner Bros. Discovery: IP Is Becoming a New Gateway to Tourism Consumption

    At the main forum of the 2026 TravelDaily Summit, Qiu Huang, Senior Vice President of Warner Bros. Discovery, shared the company's Global Experiences practice. He argued that tourism competition is shifting from destination competition to content competition, with the truly scarce resource moving from geographic location to content IP that creates emotional connections. China's theme park market revenue reached US$12.5 billion in 2025, the world's second largest, and the country's park economy is expected to exceed RMB 110 billion by 2028. Warner Bros. Discovery operates a dual self-operated and licensing model, building an integrated experience-and-retail ecosystem flywheel. The Tokyo Harr…

Sep 28Mon
  1. China Tourism News

    Shaanxi Tourism Sees Strong Mid-Autumn Demand with Culture-Led Offerings

    During the Mid-Autumn holiday, Shaanxi's culture and tourism market saw strong supply and demand. In Xi'an, Huaqing Palace launched a Tang-style Mid-Autumn banquet and garden celebration, while Bailuyuan Film City themed its offerings around Guanzhong rural harvest traditions. In Yan'an, Jin Yan'an scenic area combined Mid-Autumn rituals, Song-style aesthetics, northern Shaanxi folk customs and red-culture performances; Huanghe Qiankun Bay in Yanchuan tied its activities to the local farmers' harvest festival and autumn tourism season, featuring intangible heritage performances such as Qiankun war drums, northern Shaanxi yangge, paper-cutting and cloth collage, running until October 7. Xian…

Sep 25Fri
  1. China Tourism News

    Changshu Named National Featured Tourism Destination, Launches Autumn Festival

    The Ministry of Culture and Tourism issued the 15th Five-Year Plan for Building a Tourism Power, naming Changshu a 'Featured Tourism Destination,' the only county-level city in Jiangsu selected. Changshu launched the 'Mountain-Water-City Autumn Festival' series, including Shajiabang's 27th Hairy Crab Food Season and Reed Art Week, Shanghu's autumn national-trend activities, a puppet carnival and immersive night tours. The Shajiabang Revolutionary History Memorial Hall launched an AR smart guide system, and the Yushan Eagle Line opened a Baoyan upward entrance. Changshu Confucian Temple and Weng Tonghe Memorial Hall offer free admission October 1-3, and theater ticket stubs grant 30% off som…

  2. China Tourism News

    2026 Shanxi Culture and Tourism Experience Season Launches at Yanmen Pass

    On September 24 the 2026 Shanxi Culture and Tourism Experience Season launched at the Yanmen Pass scenic area in Xinzhou under the theme of traveling back to a dynasty. The event builds a "1+3" experience system: the main line "I am a general at Yanmen" plus three sections - the Yanmen Trial general's path, the Yanmen Encounter silver-note interaction and the Dream of Yanmen immersive performance - using en-route scripted tasks, fixed immersive performances and全域 NPC interaction. Visitors become "Yanmen recruits" for a two-to-three-hour immersive journey. Hosted by the Shanxi Provincial Department of Culture and Tourism and the Xinzhou Municipal People's Government, the event places interac…

  3. China Tourism News

    Super Wings Space Base Opens at Shanghai Happy Valley

    On September 25 the "Super Wings Space Base" opened at Shanghai Happy Valley. The immersive family-themed area spans 20,000 square meters with five themed zones and more than 20 featured attractions, the latest co-creation between Happy Valley Group and Alpha Group, and a practice of integrating a Chinese theme-park brand with an original Chinese animation IP. Built around a "star-core energy recovery" storyline, it covers themed rides, role-play, interactive installations and themed performances, combining family interaction, immersive experiences, themed dining and merchandise. It is the second site under Happy Valley Group's "urban IP entertainment home" strategy.

Sep 24Thu
  1. China Tourism News

    China's Tourism Performance Market: 198,700 Shows in 2025

    The China Performing Arts Association released the 2025 China Tourism Performance Market Annual Report. It shows that in 2025, large and medium-sized tourism performance projects staged 198,700 shows, up 4.95% year on year; box office revenue reached 17.442 billion yuan, up 6.43%; and attendance reached 87.9897 million, up 3.01%. The industry is shifting from scale expansion to quality improvement, with immersive experiences becoming a core competitiveness and the market showing stable base audiences, rising silver-haired groups and young audiences concentrating on innovative projects.

  2. Pinchain Tourism

    China's Ministry of Culture and Tourism to Deepen Culture-Tourism-Tech Integration in 15th Five-Yea…

    On September 24, the State Council Information Office held a press conference under the "Starting the 15th Five-Year Plan" series. Miao Muyang, Director of the Industry Development Department of the Ministry of Culture and Tourism, said that during the 15th Five-Year Plan period the ministry will advance deep integration of culture, tourism and technology, deepen digital and intelligent technology applications, and focus on three areas: technological innovation, scenario application and standards development. Measures include supporting R&D of key technologies such as extended reality and intelligent interaction, building high-quality industry datasets, deploying AI application pilots, stre…

Sep 22Tue
  1. China Tourism News

    Türkiye Tourism and Trip.com Launch Immersive Culinary Experience in Shanghai

    On 20 September, an immersive culinary experience titled "Taste of Türkiye" opened at the Old City Hall on Shanghai's Bund, jointly created by the Türkiye Tourism Promotion and Development Agency and Trip.com Group. Running for three months under the theme "Leap into Türkiye," it is expected to host 900 to 1,000 guests. The experience blends cuisine, destination scenery, traditional costume and dance, with a route covering Istanbul, Cappadocia, Antalya and ancient Ephesus, reflecting how Chinese travellers' Turkish itineraries are extending from classic cities to Muğla, Konya and the Aegean coast.

  2. China Tourism News

    2025 Tourism Performance Average Ticket Price Reaches 298.8 Yuan

    On Sept 21, the China Association of Performing Arts released the 2025 China Tourism Performance Market Annual Report at the 2026 Culture-Tourism Integration and Tourism Performance Quality Development Conference. In 2025, large and medium-sized tourism performance projects staged 198,700 shows, up 4.95% year on year; box office revenue reached 17.442 billion yuan, up 6.43%; attendance reached 87.9897 million, up 3.01%. The report says the industry is shifting from scale expansion to quality improvement, with immersive experiences becoming a core competitiveness and XR, light projection and holographic projection widely applied. The regional pattern is described as "strong east, thriving we…

Sep 21Mon
  1. China Tourism News

    Cultural Tourism Scene Creation: Moving from Set Design to Scene Thinking

    The article notes that two State Council General Office documents issued in January and November 2025 explicitly support building immersive cultural tourism scenes and accelerating digital technology application in the sector. The author argues that projects must shift from static set design to participatory scene thinking: spaces should carry cultural narratives, business mixes should follow curatorial logic, technology should avoid gimmickry, and cultural translation, resident participation and dramatic tension are essential.

Sep 16Wed
  1. China Tourism News

    Xi'an Inbound Tourism Shifts Toward Deep Cultural Experiences

    China Tourism News reported that as the inbound tourism environment improves, Xi'an's inbound travel is shifting from sightseeing checklists to immersive cultural experiences. Attractions such as the Tang welcome ceremony at Huaqing Palace, the Tang court music and dance show 'Empress of the Great Tang' at Tang Paradise, and the performance 'Jijiu Daqin' are drawing foreign visitors. Han Qingli, sales manager at Xi'an Tang Paradise, said the show ran more than 200 performances in the first half of the year and hosted over 100,000 foreign visitors, with many overseas tour groups already booking next year's slots. 'Jijiu Daqin' hosted over 10,000 foreign visitors during the summer and offers…

Sep 15Tue
  1. Pinchain Tourism

    Shenzhen's First Immersive Space Park Opens

    On September 10, the Shenzhen Tian·Gongque Aerospace Science Exploration and Art Museum officially opened in Luohu District. Jointly developed by the Shenzhen Aerospace Intelligent Manufacturing Technology Research Institute and One Star Space (Beijing) Aerospace Technology Co., Ltd., and jointly operated by Shenzhen Aerospace Qiongyu Science Education Technology Co., Ltd. and Beijing Yixing Langyu Technology Co., Ltd., the venue spans over 3,800 square meters with 21 themed experience zones, positioned as a fusion space of "aerospace technology + digital art + space culture." It features a rocket launch area, satellite command and control center, 1:1 space station living module, lunar base…

  2. China Tourism News

    AI Enters Scenic Areas: Digital Technology Accelerates Integration into Cultural Tourism

    The 2026 China International Fair for Trade in Services showcased the latest smart tourism achievements, with AI accelerating integration into cultural tourism. Yili Grassland Dairy Culture Tourism Scenic Area uses digital cows, XR panoramic roaming, and AR interaction for immersive industrial tourism, receiving over 940,000 visitors this year as of August, with average family stay extended to 4.5 hours. Dalian Xiongdong Street's AI bionic giant bear 'Beibei' attracted about 1.73 million visitors in the past year. Shanghai's 'Huxiaoyou' city life agent has served over 20 million users. Fujian Piaofutong's multimodal AI companion service has served 3.5 million tourists, with an active usage…

  3. Pinchain Tourism

    Miral to Invest AED 12 Billion in Yas Island Over Five Years

    Miral, Abu Dhabi's immersive destination and experience creator, will invest more than AED 12 billion in Yas Island over the next five years for new projects and expansion and upgrades of existing attractions, in support of Abu Dhabi's Tourism Strategy 2030. The next phase will focus on expanding existing theme parks and attractions, introducing new immersive rides and experiences, and increasing hotel room supply and optimizing the accommodation mix on the island. Miral Chairman Mohamed Khalifa Al Mubarak said the investment reflects commitment to Abu Dhabi's long-term vision. The investment is separate from the previously announced Disney project.

Sep 11Fri
  1. China Tourism News

    Beijing Plan Promotes Digital-Intelligent Integration of Culture, Commerce, Tourism, Sports and Exh…

    The Beijing municipal government recently issued the Digital Economy Development Plan for Beijing's 15th Five-Year Plan period, explicitly promoting digital-intelligent integration of culture, commerce, tourism, sports and exhibitions; digital collection and labeling of cultural resources; resource libraries including smart libraries, digital museums, digital art galleries and digital intangible-heritage archives; new formats such as 'beyond-venue' performances, immersive exhibitions and virtual-real integrated guided tours and shopping; and AI application in major sports events and training. A special column deploys the digital audiovisual 'beyond-venue' promotion project, proposing to upg…

Sep 9Wed
  1. China Tourism News

    CIFTIS Culture and Tourism Section Debuts with New Integrated Scenarios

    The culture and tourism service section of the 2026 CIFTIS opened at Shougang Park in Beijing, themed 'Culture-Tourism Integration, Digital Empowerment.' The exhibition brings together Beijing districts and enterprises, showcasing cultural creative products, immersive experiences, and tech interactions, including the Capital Museum's Maya civilization exhibition, Pop Mart's intangible heritage fusion products, and Yanqing's MR Great Wall experience, reflecting new consumption scenarios integrating culture, commerce, tourism, and sports.

Sep 8Tue
  2. China Tourism News

    Leveraging Viral Check-ins to Convert Tourism Traffic into 'Retention'

    Taking Chaoshan tourism as an example, the article analyzes the problem that traffic from viral check-ins is difficult to convert into 'retention'. It points out issues such as inadequate supporting services and homogenized business formats, and proposes countermeasures including deepening cultural experiences, people-oriented services, optimizing business structures, and promoting regional linkages. It emphasizes converting one-time check-ins into repeat visits through immersive experiences, honest operations, and diversified product supply.

Jul 16Thu
  1. Pinchain Tourism

    AI Guides and Robot Performers Inject New Experiences into Cultural Tourism

    The 25th China Internet Conference showcased AI-powered cultural tourism projects, including AI guides at Sayram Lake in Xinjiang, MR experiences in Shanghai, and robot dance troupes at the National Stadium in Beijing. China Mobile launched an 'AI + digital tourism one-stop solution' deployed in Xinjiang with over 5 million visits last year. Demand for robot performances is strong, with the domestic performance robot rental market expected to exceed 10 billion yuan in 2026.