Warner Bros. Discovery: IP Is Becoming a New Gateway to Tourism Consumption

At the main forum of the 2026 TravelDaily Summit, Qiu Huang, Senior Vice President of Warner Bros. Discovery, shared the company's Global Experiences practice. He argued that tourism competition is shifting from destination competition to content competition, with the truly scarce resource moving from geographic location to content IP that creates emotional connections. China's theme park market revenue reached US$12.5 billion in 2025, the world's second largest, and the country's park economy is expected to exceed RMB 110 billion by 2028. Warner Bros. Discovery operates a dual self-operated and licensing model, building an integrated experience-and-retail ecosystem flywheel. The Tokyo Harr…