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#体验经济

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TodaySep 30Wed
  1. TravelDaily China

    Warner Bros. Discovery: IP Is Becoming a New Gateway to Tourism Consumption

    At the main forum of the 2026 TravelDaily Summit, Qiu Huang, Senior Vice President of Warner Bros. Discovery, shared the company's Global Experiences practice. He argued that tourism competition is shifting from destination competition to content competition, with the truly scarce resource moving from geographic location to content IP that creates emotional connections. China's theme park market revenue reached US$12.5 billion in 2025, the world's second largest, and the country's park economy is expected to exceed RMB 110 billion by 2028. Warner Bros. Discovery operates a dual self-operated and licensing model, building an integrated experience-and-retail ecosystem flywheel. The Tokyo Harr…

Sep 25Fri
  1. Skift Feed

    Vacation Ownership Shifts to Experience Access: HGV Runs 3,800 Events a Year

    In a Skift Global Forum decision brief, ARDA President & CEO Jason Gamel and Hilton Grand Vacations Senior Executive VP & COO Gordon Gurnik discussed how vacation ownership is shifting from lodging toward experience access. Gurnik said HGV runs about 3,800 experience events a year for roughly 725,000 owners, spanning its F1 Las Vegas Clubhouse, private concerts and the LPGA Tournament of Champions. Gamel said more than 75% of vacation-ownership purchasers are millennials and Gen Z, a younger base driving experience demand. They also noted owners can convert ownership into Hilton Honors points, and pointed to similar experience platforms from Marriott Vacations Worldwide, Westgate Resorts an…

Sep 19Sat
  1. Pinchain Tourism

    Beijing World Park Extends Free Admission to Year-End; Visitor Surge Boosts Secondary Spending

    Beijing World Park announced it will extend its free admission policy until December 31, 2026. From July 12 to mid-September, the park received over 1.23 million visitors; first-month visitor numbers increased about 97 times year-on-year, secondary spending revenue rose over 60% compared to before free admission, surrounding mall revenue increased 20% month-on-month, and homestay orders rose 29% and 65% in two consecutive months. During the Mid-Autumn and National Day holidays and weekends, reservation-based entry will be implemented; on weekdays, visitors can enter by swiping their ID cards. The park will host events such as the Global Carb Festival, cultural markets, and winter ice-snow s…

Sep 14Mon
  1. China Tourism News

    Industrial Tourism as a New Driver of Service Consumption

    An opinion piece in China Tourism News argues that service consumption is a key focus for expanding consumption, with tourism service consumption among the most promising growth areas. Industrial tourism, built on real production sites, industrial culture and interactive experiences, converts industrial space into experiential consumption venues, production capacity into cultural-tourism products and business travellers into leisure consumers, expanding consumption without large-scale new construction. The article proposes a two-way empowerment mechanism: industry supplies scarce scenes, technical education content and business traffic, while tourism adds brand cultural premium and opens se…

Sep 8Tue
Aug 21Fri
  1. TravelDaily China

    Homestay Trends Shift: What Else Can Be Sold Beyond a Room?

    TravelDaily reports that the homestay industry is shifting from accommodation to experiences. Meituan Homestay data shows users staying 7+ nights grew nearly 30% YoY, with young users up 75%. Meituan launched 'Special Experience' tags covering 8 experience types in 136 cities; listings with such tags have occupancy nearly 3 times that of ordinary ones. Global OTAs like Expedia and Tripadvisor are also expanding into experiences.

Aug 19Wed
  1. Hospitality Technology

    Built Different: How Restaurant Design is Evolving in a Tech-Heavy World

    Post-pandemic, restaurant design is diverging: some brands focus on hyper-efficiency, while others create experience-driven spaces. ChangeUp's survey shows only a few restaurant brands rank in the top 50 for experience, including In-N-Out Burger and Cheba Hut. Cheba Hut maintains large dining rooms emphasizing human interaction, with 60% of sales from in-store. The industry trend suggests restaurants must choose a clear identity to avoid friction from mixing models.

Mar 18Wed
  1. PhocusWire All News

    Trip.com Group focuses on attractions and experience economy

    Trip.com Group expects to deliver approximately $5 billion in gross merchandise volume from destination services, driven by strong APAC demand. The company introduced a multilingual ticketing machine solution supporting 15 languages, deployed in over 7 countries and regions, serving over 300 attractions. AI plays a key role in personalization and customer service, with tools like Trip.Planner using over 20 million points of interest to generate personalized itineraries.