Trip.com Group focuses on attractions and experience economy

Trip.com Group expects to deliver approximately $5 billion in gross merchandise volume from destination services, driven by strong APAC demand. The company introduced a multilingual ticketing machine solution supporting 15 languages, deployed in over 7 countries and regions, serving over 300 attractions. AI plays a key role in personalization and customer service, with tools like Trip.Planner using over 20 million points of interest to generate personalized itineraries.