Trip.com Group focuses on attractions and experiences, AI-driven personalization

Trip.com Group's attractions and tours business is growing strongly, with expected destination services GMV of approximately $5 billion and triple-digit growth in core attraction categories. The company launched a multilingual ticketing machine supporting 15 languages, deployed in over 7 countries and regions, serving over 300 attractions. AI is used for personalized recommendations and customer service, with AI customer service resolution rates up 10 percentage points.