China Tourism News·· 23 days ago
IP Parks Activate Consumption through Scene Upgrades and Night Tours
IP乐园依托“场景升级+夜游赋能”激活消费新增量-中国旅游新闻网
AI Overview
Pop Mart Urban Park has enhanced immersive experiences through scene upgrades and night tours, doubling visitor flow, with night tours attracting over 25% of visitors. Beijing Chaoyang District has issued policies to support the IP toy industry, targeting revenue exceeding 50 billion yuan by 2028.
Source:China Tourism News · ctnews.com.cn