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TodaySep 30Wed
  1. Pinchain Tourism

    Mid-Autumn 'Chinese Romance' Trend Lifts Long-Haul Autumn Travel

    During the Mid-Autumn holiday, 'Chinese romance' and immersive traditional-culture travel became a cultural tourism highlight, with long-haul trips concentrating on autumn destinations. Tongcheng Travel data show local and nearby bookings accounted for nearly 60%, cross-province orders rose 21% versus this year's Dragon Boat holiday, and local scenic-area ticket booking heat rose 17% year on year. Meituan data show searches for 'Mid-Autumn restaurant' rose 233% week on week, 'reunion dinner' 332%, 'lantern fair' nearly eightfold, and 'intangible-heritage lantern fair' more than twentyfold. Qunar data show night-tour product bookings doubled year on year and 'autumn-chasing flight routes' bo…

Sep 28Mon
  1. China Tourism News

    Hubei Launches Over 1,000 Cultural-Tourism Events for Mid-Autumn Holiday, Museums Receive 717,500 V…

    During the Mid-Autumn holiday, localities across Hubei launched over 1,000 cultural-tourism events, with night tourism, folk customs, museums and consumer benefits as highlights. Wuhan held a themed intangible-heritage event with a market covering 20 heritage items including Han embroidery. Yichang arranged activity sites along riverside landmarks, drawing about 500,000 visitors during the holiday. Over the three-day holiday, museums provincewide received 717,500 visitors, added nearly 200 special exhibitions and libraries held over 200 events.

  2. China Tourism News

    Shandong Receives 19.593 Million Visitors and RMB 15.02 Billion in Mid-Autumn Holiday Tourism Reven…

    Over the three-day Mid-Autumn holiday, Shandong received 19.593 million visitors and generated RMB 15.02 billion in tourism revenue. The province's 200 key monitored scenic areas received 7.182 million visitors and RMB 340 million in operating revenue; its 16 5A-level scenic areas received 1.2999 million visitors and RMB 58.9356 million in revenue. Culture and tourism departments at all levels introduced consumption-boosting policies, including ticket waivers and hotel discounts. Weihai launched six premium routes, four study-tour products and ticket discounts; scenic areas in Linyi including Tianmeng Mountain, Tianma Island and Wuji Guigu waived tickets for teachers, university students an…

Sep 27Sun
  1. Pinchain Tourism

    Qunar: Mid-Autumn 'autumn-chasing' routes bookings up 1.8x week-on-week

    Citing Qunar data, Pinchain Tourism reports that the 2026 three-day Mid-Autumn holiday, separated from National Day by only three working days, drove long-haul and outbound demand as travellers combined leave into a 13-day break. Bookings for 'autumn-chasing' routes rose 1.8x week-on-week and night-tour products doubled year-on-year, with Chinese-style parks overtaking international IP parks and Jiangxi's Gexiancun ranking as the hottest attraction. Beijing, Nanjing, Shanghai and seven other cities led hotel demand, where parent and family rooms exceeded 60% of bookings, while county-level short trips also gained. London and Los Angeles entered the top-10 outbound destinations for the first…

Sep 25Fri
  1. Pinchain Tourism

    Tongcheng Data: Local and Nearby Trips Top 60% on Mid-Autumn Day One

    Tongcheng Travel data shows that on September 25, the first day of the Mid-Autumn holiday, family visits and nearby vacations formed a travel peak. Cross-city orders departing the day before and on the day rose 18% versus the same period of this year's Dragon Boat Festival. Local and nearby bookings accounted for over 60% of the total, showing a two-stage pattern of returning home for reunion first and then vacationing nearby. Nearby scenic-spot ticket bookings rose 36% versus Dragon Boat day one, with gardens, ancient towns, cultural venues and theme parks most popular, and Chinese-style night tours especially hot. Hotel family-room bookings rose 21% year on year, and hotel-plus-scenario p…

Sep 8Tue
  1. China Tourism News

    Wuhan Launches MR Digital Light Show on Yangtze River Cruise

    On the evening of September 6, the "Jiangcheng Wanxiang" MR digital light show on the Yangtze River civilization-themed cruise ship made its debut on the "Changjiang Glory" in Wuhan. Co-produced by CYT Hubei International Travel Service and others, the project integrates MR mixed reality and spatial computing to overlay digital content onto the real Yangtze River, creating an immersive cultural tourism experience. The show is divided into seven acts, with the digital IP "Jiang Xiaotun" running through, aiming to let visitors appreciate the millennium-long cultural heritage of the Yangtze River during the actual cruise.

Aug 31Mon
  1. Pinchain Tourism

    Tongcheng Travel Releases 2026 Summer Night Tour Report

    Tongcheng Travel report shows that in summer 2026, bookings for night tours and night economy products increased 52% year-on-year. Cross-city night tours became mainstream, with non-local orders accounting for 56% and users aged 18-35 accounting for 58%. Scenic night tour tickets increased 37%, museum night sessions increased 52%. County night tours increased 67%, with Anji, Fenghuang, etc. as popular destinations.

Aug 3Mon
  1. TripVivid

    Zhengzhou Yellow River Night City Fails to Operate

    According to reports, the Zhengzhou Yellow River Night City, with a total investment of 160 million yuan, ceased operations after only half a year. It opened in October 2024, and the operating entity voluntarily withdrew after just six months. The project attracted visitors with free admission, relying solely on shop commissions for revenue, while lighting and performances incurred high fixed costs, leading to a situation of 'busy but not profitable,' highlighting the fragility of a single revenue structure in trendy night tourism.