Zhengzhou Yellow River Night City ceases operations after six months

The Zhengzhou Yellow River Night City, with a total investment of 160 million yuan, opened in October 2024 and ceased operations after only six months as the operator voluntarily withdrew. The project attracted visitors with free admission and relied solely on shop commissions for revenue, but faced high fixed costs for lighting and performances, falling into a trap of high footfall but low profit, highlighting the fragility of a single revenue model for internet-famous night tours.