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TodaySep 30Wed
  1. Pinchain Tourism

    Beijing Receives 8.783 Million Visitors During Mid-Autumn Holiday

    Beijing's Municipal Bureau of Culture and Tourism released data on the 27th showing the city received 8.783 million visitors during the Mid-Autumn holiday (25-27 September), with total tourism spending of 11.54 billion yuan. Inbound visitors totalled 83,000, spending 780 million yuan. The top ten attractions or areas by visitor volume were Olympic Park, Wangfujing, Xidan, Liangma River International Style Waterfront, Tiananmen area, Qianmen Street, Ditan Park, Temple of Heaven Park, Shichahai Scenic Area and Nanluoguxiang. Under the theme 'Celebrate Both Festivals, Tour Beijing', the bureau worked with districts and market players on cultural tourism activities; suburban micro-vacations and…

  2. Pinchain Tourism

    Mid-Autumn 'Chinese Romance' Trend Lifts Long-Haul Autumn Travel

    During the Mid-Autumn holiday, 'Chinese romance' and immersive traditional-culture travel became a cultural tourism highlight, with long-haul trips concentrating on autumn destinations. Tongcheng Travel data show local and nearby bookings accounted for nearly 60%, cross-province orders rose 21% versus this year's Dragon Boat holiday, and local scenic-area ticket booking heat rose 17% year on year. Meituan data show searches for 'Mid-Autumn restaurant' rose 233% week on week, 'reunion dinner' 332%, 'lantern fair' nearly eightfold, and 'intangible-heritage lantern fair' more than twentyfold. Qunar data show night-tour product bookings doubled year on year and 'autumn-chasing flight routes' bo…

Sep 29Tue
  1. China Tourism News

    2026 National National Day Culture and Tourism Consumption Month Launches

    The Ministry of Culture and Tourism recently held the main event of the 2026 National National Day Culture and Tourism Consumption Month in Mile, Honghe Prefecture, Yunnan Province, running from late September to the end of October. Localities plan to hold more than 20,000 culture and tourism events around themes including autumn travel, Mid-Autumn reunions, red tourism, study tourism, night economy and intangible cultural heritage cuisine. The China Meteorological Administration released a national autumn-viewing guide and a golden autumn sunrise/sunset viewing map; the guide selects 25 cities and counties in 19 provinces, and the map covers 33 sites in 27 provinces. Localities are expecte…

  2. China Tourism News

    WorldSkills Competition Drives Shanghai Tourism Spending, 12.63 Million Visitors in Six Days

    According to the Shanghai Municipal Administration of Culture and Tourism and Shanghai tourism big-data monitoring, during the 48th WorldSkills Competition held from September 22 to 27, Shanghai received 12.6328 million visitors, up 9.28% year on year, with total all-element tourism transaction value covering food, lodging, transport, sightseeing, shopping and entertainment reaching RMB 29.031 billion. Under the theme 'Come to WorldSkills, Tour Shanghai', the city rolled out 100 tourism routes (65 themed routes and 35 CityWalk routes), 100 'Hu Xiaoyou' service centers and 100 city ambassadors, and deployed integrated micro-hubs at 100 key cultural-tourism service points, combining an AI age…

  3. China Tourism News

    Guangzhou Receives Over 6.6 Million Visitors During Mid-Autumn Holiday, Cultural Tourism Spending R…

    Data released by the Guangzhou Municipal Culture, Radio, Television and Tourism Bureau on 27 September shows that during the Mid-Autumn Festival holiday, Guangzhou received over 6.6 million visitors and achieved comprehensive cultural tourism consumption of CNY 4.63 billion. Data from OTA platforms including Tongcheng shows Guangzhou was among the top ten domestic destinations for the holiday. The 31 monitored cultural tourism attractions received over 2.84 million visitors. Guangzhou hosted various Cantonese folk activities and themed events, and the 2026 Guangzhou Super Strawberry Music Festival ran for three consecutive days with over 60,000 attendees.

  4. China Tourism News

    11th Chongqing Cultural Tourism Consumption Season Launches with 400+ Events

    On September 28, the 11th Chongqing Cultural Tourism Consumption Season (Autumn/Winter) launched at Hanfeng Lake Tourist Resort in Kaizhou District, running until end of December. The event features six themed exhibition zones and coordinates with commerce, sports, and agriculture departments to launch hundreds of themed consumption activities. Districts and counties will host over 400 integrated commerce-culture-tourism-sports-agriculture events and introduce 100 distinctive cultural tourism consumption scenarios. Kaizhou District issued 17 consumption promotion measures, including 1-yuan tickets, scenic spot discounts, and dining and accommodation concessions.

Sep 28Mon
  1. China Tourism News

    Chongqing's A-Level Scenic Spots Receive 2.7258 Million Visitors During Mid-Autumn Holiday

    During the Mid-Autumn holiday, Chongqing launched a series of cultural-tourism consumption activities under the "Magnificent Landscapes, New Charm of Chongqing" brand. Key monitored A-level scenic spots received a total of 2.7258 million visitors. More than 100 themed cultural-tourism consumption events were held, with over 20 million yuan in consumption vouchers issued, alongside partnerships with Sinopec and Didi for fuel and ride subsidies. Museums across the city organized 105 special exhibitions and 233 cultural activities, receiving 331,500 visitors.

  2. China Tourism News

    Hubei Launches Over 1,000 Cultural-Tourism Events for Mid-Autumn Holiday, Museums Receive 717,500 V…

    During the Mid-Autumn holiday, localities across Hubei launched over 1,000 cultural-tourism events, with night tourism, folk customs, museums and consumer benefits as highlights. Wuhan held a themed intangible-heritage event with a market covering 20 heritage items including Han embroidery. Yichang arranged activity sites along riverside landmarks, drawing about 500,000 visitors during the holiday. Over the three-day holiday, museums provincewide received 717,500 visitors, added nearly 200 special exhibitions and libraries held over 200 events.

  3. China Tourism News

    Shandong Receives 19.593 Million Visitors and RMB 15.02 Billion in Mid-Autumn Holiday Tourism Reven…

    Over the three-day Mid-Autumn holiday, Shandong received 19.593 million visitors and generated RMB 15.02 billion in tourism revenue. The province's 200 key monitored scenic areas received 7.182 million visitors and RMB 340 million in operating revenue; its 16 5A-level scenic areas received 1.2999 million visitors and RMB 58.9356 million in revenue. Culture and tourism departments at all levels introduced consumption-boosting policies, including ticket waivers and hotel discounts. Weihai launched six premium routes, four study-tour products and ticket discounts; scenic areas in Linyi including Tianmeng Mountain, Tianma Island and Wuji Guigu waived tickets for teachers, university students an…

  4. China Tourism News

    Shaanxi Tourism Sees Strong Mid-Autumn Demand with Culture-Led Offerings

    During the Mid-Autumn holiday, Shaanxi's culture and tourism market saw strong supply and demand. In Xi'an, Huaqing Palace launched a Tang-style Mid-Autumn banquet and garden celebration, while Bailuyuan Film City themed its offerings around Guanzhong rural harvest traditions. In Yan'an, Jin Yan'an scenic area combined Mid-Autumn rituals, Song-style aesthetics, northern Shaanxi folk customs and red-culture performances; Huanghe Qiankun Bay in Yanchuan tied its activities to the local farmers' harvest festival and autumn tourism season, featuring intangible heritage performances such as Qiankun war drums, northern Shaanxi yangge, paper-cutting and cloth collage, running until October 7. Xian…

Sep 24Thu
  1. China Tourism News

    Ya'an Tea-Tourism Integration Drives Cultural Tourism Growth

    China Tourism News reports that Ya'an in Sichuan is integrating tea plantations and giant pandas into cultural tourism products. The Qianli Jiangshan Tu scenic area in Mingshan District, featuring vast tea fields and a high-speed rail line crossing them, has received about 650,000 visitors this year. Qilong Village now has 17 homestays and a coffee shop attracting 200-300 visitors daily. According to Ya'an's culture, radio, television, sports and tourism bureau, A-level scenic spots received 15.7899 million visitors in H1 2026, up 11.38% year on year, with ticket revenue of 102.7683 million yuan, up 26.35%.

  2. China Tourism News

    Yunnan Gift Opens First Flagship Store in Kunming on October 1

    On September 22, the 2026 National Day culture and tourism consumption month main event was held in Mile, Yunnan, where the official Yunnan cultural tourism souvenir brand Yunnan Gift made its debut, covering more than 1,000 products across four series: trendy cultural creative goods, intangible heritage crafts, ecological products and Yunnan lifestyle goods. On October 1, the first flagship store, Yihu Qingcui, will open in Kunming's Cuihu Park inside Lianhua Temple, combining food, tea, fragrance, intangible heritage, cultural creative goods, performances and reading. Yunnan's government work report calls for building the Yunnan Gift brand, aiming to open 2-6 stores within the year.

  3. China Tourism News

    Xinjiang Releases Five Group Standards for Signature Foods

    On September 20, the Urumqi Catering Service Industry Association released five group standards covering Xinjiang signature foods: grilled lamb skewers, rack lamb roasted in a naan pit, whole roast lamb, fried rice noodles and mixed rice noodles, effective October 20. It follows eight standards issued in 2025 for dishes such as mixed noodles, big-plate chicken and lamb pilaf. The new standards regulate ingredient selection, processing techniques, ratio parameters, cooking methods, sensory quality and food safety, turning folk cooking experience into replicable technical standards.

Sep 23Wed
  1. China Tourism News

    Dongguan Launches 'Tour and Shop Dongguan' Autumn Culture, Tourism and Sports Campaign

    On September 21, the Dongguan Culture, Radio, Television, Tourism and Sports Bureau announced the 'Tour and Shop Dongguan' autumn campaign for the Mid-Autumn and National Day holidays, combining sports events, new venues and landmarks, technology and art, performances and music, and specialty markets and food. Towns and districts are staging themed markets and food carnivals, including the 'Echo' coffee carnival at Humen Park, a roast goose carnival in Dalingshan and a tech-trendy-toy carnival at the Shipai Manbo Centre. Changping Yinxian Tidal Ocean World and Wanjiang Jigao Magic Valley Park will open before the holidays; the new Dongguan Museum building begins trial operation on September…

  2. Pinchain Tourism

    Fifth China (Sichuan) International Panda Consumption Festival Launches with Over RMB 600 Million i…

    Sichuan Provincial People's Government Information Office held a press conference on 20 September to present the fifth China (Sichuan) International Panda Consumption Festival. Running from 22 September to 30 November, the festival uses a "1+3+16+N" framework across premium shopping, dining, tourism and performances, launching in Chengdu on the evening of 22 September with 40 new "Shuli Anyi" consumption scenarios and mobilizing over 10,000 merchants province-wide. More than RMB 600 million in "Shuli Anyi" commercial-service vouchers will be issued, with local subsidies for 10 categories of smart products. A "ticket-stub benefit" program links retail, dining, lodging and culture-tourism, le…

  3. China Tourism News

    Guangdong Launches 12 'Follow the Food' Themed Travel Routes

    On September 22, the 2026 Guangdong culture and tourism consumption promotion campaign 'Travel with Food' kicked off at Jiaying Ancient Town in Meizhou, where the Guangdong Provincial Department of Culture and Tourism released 12 'Follow the Food around Guangdong' themed routes. The routes cover the Pearl River Delta, eastern, western and northern Guangdong, linking local specialities with representative scenic spots under themes such as Lingnan culture, dynamic cities, Hakka walled houses, Chaoshan nostalgia, red culture, trendy play and seafood feasts. Organised by the provincial department, the campaign centres on the themes 'Visit Guangdong in All Four Seasons' and 'Good Times in Meizho…

Sep 22Tue
  1. China Tourism News

    2026 National National Day Culture and Tourism Consumption Month Main Event Opens in Mile

    The main event of the 2026 National Day Culture and Tourism Consumption Month, hosted by the Ministry of Culture and Tourism, officially opened in Mile City, Honghe Prefecture, Yunnan Province, under the theme of benefiting and delighting the people through culture and tourism. The event provides a national promotional platform for National Day holiday consumption and offers a reference for destination traffic and spending expectations.

  2. China Tourism News

    Beijing-Tianjin-Hebei and Yangtze Delta Hold Tourism Promotion in Suzhou

    The Beijing-Tianjin-Hebei and Yangtze River Delta regional tourism promotion exchange event was recently held in Suzhou, Jiangsu, initiated by the Beijing Municipal Bureau of Culture and Tourism and co-hosted with tourism authorities of Tianjin, Hebei, Shanghai, Jiangsu, Zhejiang and Anhui. During the event, tourism associations and travel agency representatives from both regions signed letters of intent on mutual visitor exchange, agreeing on joint route development, product co-creation, brand co-promotion and market expansion. Tongcheng Travel, together with the Beijing bureau, launched a "Beijing-Tianjin-Hebei x Yangtze River Delta north-south mutual travel consumption feature" and platf…

  3. China Tourism News

    China Meteorological Administration Releases National Autumn Viewing Guide and Sunrise/Sunset Glow…

    On September 22, the China Meteorological Administration released a national autumn viewing guide and a golden-autumn sunrise/sunset glow viewing map at the main event of the 2026 National Day Culture and Tourism Consumption Month. Based on temperature, cold-air influence, autumn progression, and ecological conditions, the guide recommends suitable autumn viewing areas in 25 cities (counties) across 19 provinces (autonomous regions and municipalities). The sunrise/sunset glow map recommends 33 areas across 27 provinces (autonomous regions and municipalities), covering three categories: mountain peaks, rivers/lakes/seas, and cultural landscapes. The meteorological authority noted that autumn…

  4. China Tourism News

    Chongqing Launches 10 Autumn Routes, Signs 15 Tourism Projects

    On Sept 21, the Bashu Cultural Tourism Corridor showcase and tourism investment promotion and scenic area upgrading conference was held in Jiangjin District, Chongqing. Chongqing launched 10 premium autumn tourism routes, signed 15 tourism projects and promoted 20 premium scenic areas. The 15 signed projects totaled 1.51 billion yuan, covering scenic area upgrading, ecological wellness and digital cultural tourism. The event also released 20 "small and beautiful" new business forms and scenes at scenic areas and 10 upgrading case studies. To capture the Mid-Autumn, National Day and autumn travel window, the Chongqing Culture and Tourism Development Commission launched more than 500 cultural…

  5. China Tourism News

    Zhejiang Launches Civilized Tourism and Green Consumption Campaign

    On September 21, Zhejiang held its civilized tourism and green consumption campaign alongside a market service quality improvement initiative in Pan'an, Jinhua, with about 200 representatives from cultural and tourism departments, industry associations and co-creation partners. The event released a civilized tourism results list and the IP mascot Lalan, and disclosed that the Junzilan digital app 2.0 had over 50,000 registered users, 215 connected tourism entities and more than 345 listed benefits as of September 17. Ant Group, Wasu Media and China Southern Airlines deepened cooperation with the platform on credit-based tourism, cultural tourism benefit cards and air travel.

  6. China Tourism News

    2026 Sichuan Culture and Tourism Development Conference Opens Sept 28 in Chengdu

    The 2026 Sichuan Culture and Tourism Development Conference, combined with the 12th China (Sichuan) International Tourism Investment Conference, will open in Chengdu on Sept 28, hosted by the CPC Sichuan Provincial Committee and the Sichuan Provincial People's Government. The program follows a "1+8+N" structure: one main meeting, eight supporting thematic events and multiple consumer-benefit activities. The main meeting will present Sichuan's 15th Five-Year Plan industrial layout and investment opportunities. Guests include ambassadors, foreign government tourism officials, international tourism organization officials and overseas tour operators, plus representatives of China's top 30 cultu…

Sep 21Mon
  1. China Tourism News

    Hunan Launches Xiangchao Football-Culture Tourism Consumption Campaign

    On September 19, the 2026 Xiangchao football-culture tourism consumption campaign "Chasing Xiangchao with Passion, Enjoying Hunan" launched at Changsha Binjiang Cultural Park, co-hosted by the Hunan Provincial Department of Culture and Tourism, Hunan Culture, Sports and Tourism Industry Group, the Hunan Football Association and relevant municipal governments. Centered on the Changsha-Zhuzhou-Xiangtan "Xiangchao Night" consumption theme, the campaign builds "second venue" fan zones linking fan streets, official licensed-product markets, consumption-scene releases, cultural tourism benefit policies and city-level match viewing. It released the Xiangchao second venue, signed official licensed-…

  2. China Tourism News

    Hangzhou Launches 15-Day Mid-Autumn and National Day Culture-Tourism Campaign

    The Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism held a media briefing on September 20, announcing a 15-day 'Autumn in Hangzhou' Mid-Autumn and National Day culture-tourism campaign from September 23 to October 7, featuring six flagship events, ten themes, 202 products and over 400 discount offers. The campaign focuses on rural, sports-and-performance, museum, arts and technology tourism integration, issues inbound tourism consumption vouchers for overseas visitors and upgrades the eight-service 'AI Hangzhou Easy Travel' system.

  3. China Tourism News

    Ten Departments Issue Measures to Boost RV Consumption with Nine Steps

    The State Council General Office forwarded the 'Several Measures on Promoting RV Consumption' issued by the Ministry of Culture and Tourism and nine other departments, setting out nine measures covering RV campground construction, RV tourism product supply and management services, and RV rental services. Industry players see the benefits concentrated in stock conversion, route coupling and product upgrading, with campground land-use issues clarified. Data from the RV branch of the China Association of Automobile Manufacturers show 2025 sales of short-trip camping vehicles up 85.61% year on year and new-energy long-distance RV sales up 229%.

  4. China Tourism News

    Tai'an Launches 50 Mid-Autumn and National Day Culture-Tourism Events and Benefits

    On September 19, the Tai'an Municipal Bureau of Culture and Tourism released 50 culture-tourism events and benefit measures spanning six themes: holiday activities, scenic spots, hotels and homestays, performances and exhibitions, food and entertainment, and intangible-heritage cultural products, coordinating municipal resources with Taishan, Taishan District, Daiyue District, Xintai, Feicheng, Ningyang and Dongping. At the municipal level, the 'Tai Youth · Together with Jinan' Jinan-Tai'an youth tourism promotion alliance and Shandong's autumn culture-tourism consumption promotion main event will be held; many scenic spots offer ticket deals and package discounts, hotels and homestays offe…

Sep 19Sat
  1. Pinchain Tourism

    China RV Camping Sector Heats Up as Motorhome Sales Top 20,000 for First Time

    The RV branch of the China Association of Automobile Manufacturers' 2025 annual RV industry report shows China's motorhome sales exceeded 20,000 units for the first time in 2025, with camper-van sales up 85.61% year on year and new-energy long-distance RV sales up 229%. Luchen.com data shows more than 12,000 motorhomes were registered in the first half of this year, up 32.6%. China now has over 3,100 RV campsites, with Jiangsu, Heilongjiang and Yunnan expanding campsite and self-drive route networks. In June 2025, the Ministry of Commerce and eight other departments issued measures explicitly supporting RV camping.

Sep 17Thu
  1. China Tourism News

    RV Camping Industry Heats Up, Emerging as a New Highlight in Cultural Tourism Consumption

    Xinhua reports that RV camping is moving from a niche hobby to mass consumption. China's self-propelled RV sales exceeded 20,000 units for the first time in 2025, with camper van sales up 85.61% year-on-year and new energy RV sales up 229%. In the first half of this year, cumulative registrations of self-propelled RVs exceeded 12,000 units, up 32.6% year-on-year. There are now more than 3,100 RV campsites nationwide. Nine departments including the Ministry of Commerce explicitly support RV camping industry development. The industry still faces constraints including difficulty entering cities, less than 1% of drivers holding C6 licences, and cumbersome campsite land approval.

  2. China Tourism News

    Leveraging Culture and Tourism to Sustain Service Consumption Growth

    China Tourism News published a commentary citing National Bureau of Statistics data: from January to August, total retail sales of consumer goods and services grew 2.5% year-on-year, with service retail up 4.9% and goods retail up 1.0%; tourism consulting and rental services retail grew over 10%. The article argues culture and tourism consumption has dual material and spiritual attributes and should leverage culture and technology to innovate products and drive service consumption.

Sep 16Wed
  1. Pinchain Tourism

    Tongcheng Travel Partners with Guangdong and Other Destinations to Issue Holiday Consumption Vouche…

    Tongcheng Travel has partnered with the Guangdong Provincial Department of Culture and Tourism and more than ten other destinations to issue Mid-Autumn and National Day cultural tourism consumption vouchers, with total voucher value exceeding 60 million yuan. On September 11, the 2026 Guangdong "Golden Autumn Cultural Tourism Consumption Season" subsidy program launched, offering four voucher categories—hotel, scenic spot, vacation package, and performing arts/cultural creative—each with a maximum discount of up to 500 yuan. Tongcheng data shows that driven by extended-holiday travel demand, booking heat for domestic long-haul flights over 1,200 km rose significantly, and county-level in-de…

Sep 15Tue
  1. China Tourism News

    Hunan Launches Autumn Cultural Tourism Promotion, Releases 5 High-Speed Rail Autumn Routes

    On September 15, the 'Travel Hunan by High-Speed Rail' 2026 Hunan Autumn Cultural Tourism Promotion, hosted by the Hunan Provincial Department of Culture and Tourism and China Railway Guangzhou Group, launched at Changsha South Station. The event released 2026 Hunan autumn premium tourism routes covering five high-speed rail lines—Beijing-Guangzhou, Shanghai-Kunming, Zhangjiajie-Jishou-Huaihua, Hengyang-Liuzhou, and Chongqing-Changsha-Xiamen—linking 14 cities and prefectures' popular autumn destinations such as Yanling Wucai Valley in Zhuzhou, Ziquejie Terraces in Loudi, Jinbian Stream in Zhangjiajie, Tongzi'ao Ginkgo in Yongzhou, and Datong Lake in Yiyang. Changsha South Station introduced…

  2. China Tourism News

    China Tourism Academy Releases 2026 Cultural Tourism Scenario Innovation Report

    On September 14, the China Tourism Academy released the report 'Toward High Quality: 2026 Cultural Tourism Scenario Innovation Development Report' in Cangzhou, Hebei, systematically reviewing the current state and trends of cultural tourism scenarios nationwide and using Hebei as a sample to analyze the foundations, market characteristics, and improvement measures for scenario innovation. The report notes that national cultural tourism scenarios are shifting from single scenic spots to full-area coverage, from shallow sightseeing to deep immersion, from isolated advances to business-format integration, and from resource endowment to scenario innovation, while facing issues such as content h…

Sep 14Mon
  1. China Tourism News

    2026 Guangdong Tourism Expo Closes with On-Site Transactions Above RMB 80 Million

    On September 13, the 2026 Guangdong International Tourism Industry Expo, hosted by the Guangdong Provincial Culture and Tourism Development and Support Center (Guangdong Xinghai Performing Arts Group), closed in Guangzhou. Positioning itself around the Greater Bay Area with global reach, the expo gathered tourism resources from nearly 50 countries and regions, with more than 1,200 cultural tourism institutions exhibiting and over 160,000 professional visitors and members of the public attending. During the expo, the 2026 Guangdong Golden Autumn Cultural Tourism Consumption Season was launched, with exhibitors offering nearly 10,000 discounted products; preliminary statistics show on-site tr…

  2. Pinchain Tourism

    Rural Chinese Residents Make 1.526 Billion Domestic Trips, Spending Tops 1 Trillion Yuan

    Data from the Ministry of Culture and Tourism shows that in 2025 rural Chinese residents made 1.526 billion domestic trips, up 22.6% year on year, with spending exceeding 1 trillion yuan, up 21.4%. A China Tourism Academy survey found 81% of rural residents intend to travel, contributing 31.8% of national trip growth. In the first half of 2026, rural residents made 869 million domestic trips, about one quarter of the national total. The article uses cases from Shandong, Henan and Xinjiang to show how village subsidies, corporate discounts and free-ticket schemes lower barriers to travel.

  3. China Tourism News

    Fifth Shanxi Arts Festival Opens for One-Month Run

    On September 11, the Fifth Shanxi Arts Festival opened at the Shanxi Grand Theatre, with the first performance of the 19th Shanxi "Xinghua Award" competition showcase, the drama "Children of Jin-Sui", launching a month-long arts programme. The festival is co-hosted by the Publicity Department of the Shanxi Provincial Party Committee, the Shanxi Provincial Department of Culture and Tourism, the Taiyuan Municipal Party Committee and the Taiyuan Municipal Government, and comprises four sections — performances, exhibitions, academic activities and extended activities — with 15 special events. The performance section includes 51 shows spanning drama, dance drama, opera, symphony and concerts, as…

Sep 13Sun
  1. China Tourism News

    CIFTIS Debuts a Wave of New Cultural Creative Products

    On September 10, at the 2026 China International Fair for Trade in Services in Shougang Park, a large batch of debut cultural creative products appeared in Hall 7's culture and tourism services exhibition and Hall 9's culture and tourism consumption area, turning historical IP, industrial heritage and natural elements into brooches, ornaments and daily goods. The National Botanical Garden brought nine series and more than 100 classic items plus 56 debut products; Shougang Cultural Creative presented over 50 products including quicksand glow fridge magnets, movable industrial-element magnets, steel microstructure silk scarves and a Shougang-Dingyao co-branded coffee cup; the "Beijing Gifts"…

Sep 11Fri
  1. China Tourism News

    Hunan Inbound Visitor Spending Up 30.9% in First Half

    China Tourism News reported that Hunan is using culture and tourism to spur consumption through new scenes, incentives, and service quality. In the first half, total domestic and inbound visitor arrivals rose 4.94% year on year on a like-for-like basis and total visitor spending rose 4.58%; inbound arrivals reached 1.2573 million and inbound spending US$788 million, up 16.59% and 30.90% respectively. The province held over 2,000 consumption-promotion events, issued more than 50 million yuan in vouchers, and designated 20 provincial-level nighttime culture and tourism consumption clusters. Since July, Zhangjiajie's Tianmen Mountain has averaged 15,000 visitors daily, with inbound visitors ab…

Sep 9Wed
  1. China Tourism News

    Anhui Deploys Autumn Cultural Tourism Consumption Boost, Strengthens Supply-Demand Matching

    Anhui Province held a video conference to deploy cultural tourism consumption promotion for the Mid-Autumn Festival, National Day, and autumn break. The meeting proposed using 'Anhui Treasure Towns' as a guide, focusing on leisure, vacation, wellness, and study tours, innovating activities, and enriching consumption scenarios. It also emphasized project leadership, service quality improvement, rectifying tour guide chaos and forced consumption, and maintaining safety bottom lines.

Sep 8Tue
  1. China Tourism News

    Lu'an Autumn Tourism Season Launches with Million-Yuan Vouchers

    On September 5, the 2026 Lu'an Autumn Culture and Tourism Consumption Season kicked off at the city's Sports Center, hosted by the Lu'an Culture and Tourism Bureau under the theme 'Autumn Colors on the Dabie Mountains, Wellness in Lu'an.' The event offers 7 boutique travel routes and 6 product series covering leaf-peeping, wellness, food, and more. One million yuan in tourism vouchers will be distributed, with first-time subsidies for inbound visitors. A 'ticket-stub economy plus vouchers' model allows discounts at attractions and hotels with tickets from events like 'Anhui Wonderful Performances.' An intangible heritage market is also featured.