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#乡村旅游

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Sep 28Mon
  1. China Tourism News

    Taji Mid-Autumn Intangible Heritage Show Held, Market Sales Top 500,000 Yuan

    On September 25, the "Our Festival: Mid-Autumn" Four Seasons Village Gala demonstration and the Taji Mid-Autumn Moon-Worship Intangible Heritage Show were held in Taji Town, Jinhu County, Huai'an, Jiangsu. The Taji autumn village gala has been held four consecutive years and was again selected as a national Four Seasons Village Gala demonstration site, with more than 800,000 online viewers that evening. The event featured the Jinhu Good Goods Market with over 20 specialty stalls and a moonlit garden party, drawing more than 9,000 visits and market sales exceeding 500,000 yuan.

Sep 24Thu
  1. China Tourism News

    Ya'an Tea-Tourism Integration Drives Cultural Tourism Growth

    China Tourism News reports that Ya'an in Sichuan is integrating tea plantations and giant pandas into cultural tourism products. The Qianli Jiangshan Tu scenic area in Mingshan District, featuring vast tea fields and a high-speed rail line crossing them, has received about 650,000 visitors this year. Qilong Village now has 17 homestays and a coffee shop attracting 200-300 visitors daily. According to Ya'an's culture, radio, television, sports and tourism bureau, A-level scenic spots received 15.7899 million visitors in H1 2026, up 11.38% year on year, with ticket revenue of 102.7683 million yuan, up 26.35%.

Sep 23Wed
  1. China Tourism News

    Autumn Consumption Season Boosts Rural Revitalization via Culture and Tourism

    The 2026 Chinese Farmers' Harvest Festival Autumn Consumption Season, jointly launched by the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce and the Ministry of Culture and Tourism, began in early September and runs through the end of November. The article notes this year's season emphasizes cultural enrichment; Shanghai, for example, launched 53 premium rural tourism routes and 42 branded activities, integrating orchard picking, intangible heritage crafts, camping and cycling, family study tours and harvest festivals. It recommends embedding local cultural consumption IPs, enriching culture-commerce-agriculture-tourism scenarios online and offline, and benefiting farme…

Sep 22Tue
  1. China Tourism News

    Mangshan Tourism Area Pursues National 5A Status with Accessibility Facilities

    The Mangshan tourism area in Yizhang County, Chenzhou, Hunan, has invested over 1 billion yuan in accessibility facilities while pursuing national 5A status, forming a closed-loop accessible route. Since operation it has served 826,000 visits by people aged 60 and above and 52,000 by people with disabilities. In 2025 it received 3.26 million visitors and 3.889 billion yuan in comprehensive revenue.

  2. China Tourism News

    National 'Four Seasons Village Gala' Autumn Event Held in Dalian

    On 22 September, the 2026 national 'Four Seasons Village Gala' autumn main event was held at Laomao Mountain scenic area in Qingyang village, Tongyi subdistrict, Pulandian district, Dalian, Liaoning, under the theme 'Mountains and Seas Share Autumn Colours, Liancheng Celebrates a Bountiful Year'. The performance, staged with Laomao Mountain's main peak as backdrop and Longquan pool as stage, was divided into four chapters and featured mainly local rural arts performers, intangible-heritage inheritors and ordinary villagers. Supporting activities included an intangible-heritage and agricultural produce market and a Yangko parade; willow weaving, paper cutting and shadow puppetry were demonst…

Sep 21Mon
  1. China Tourism News

    Dongjiao Village in Zaoyang, Hubei Hosts National Farmers' Harvest Festival Main Venue, Acceleratin…

    The ninth China Farmers' Harvest Festival national main venue event was held in Dongjiao Village, Huancheng Subdistrict, Zaoyang City, Xiangyang, Hubei, around the autumn equinox on September 23. Once dominated by loess hills, the village developed peach orchards after party secretary Hu Aiguo returned from military service in 1984, now described as orchards on the ridge, grain in the middle and fish ponds below, with per capita disposable income exceeding RMB 30,000 in 2025. The village leases and renovates idle houses and abandoned factories, introducing themed homestays and rural cafes under a 'stay one night, eat three meals, take two bags' agritourism model. Local authorities also intr…

Sep 15Tue
  1. China Tourism News

    'First Village of the Long March' Zhongfu Village Becomes a Gold-Medal Tourism Village

    On September 10, the 'Torch of the Long March Sets Off Again' event was held in Zhongfu Village, Nanshan Town, Changting County, Longyan City, Fujian Province. Zhongfu Village is known as the 'First Village of the Red Army's Long March'; in late September 1934, Red Army soldiers withdrew to Zhongfu after the Songmaoling battle and set off on the Long March. In 2025, the village received about 406,900 visitors, up about 62% year on year, and generated tourism revenue of over 6 million yuan, up about 50%. In recent years, Zhongfu has improved red-tourism facilities, upgraded roads and landscaping, installed Long March-themed signage, and built smart parking. Projects include the Long March De…

  2. China Tourism News

    Digital Rural High-Quality Development Action Plan Proposes Rural 'Small and Beautiful' Cultural To…

    The Cyberspace Administration of China, Ministry of Agriculture and Rural Affairs, and Ministry of Industry and Information Technology jointly issued the Digital Rural High-Quality Development Action Plan (2026-2030), deploying 24 measures across five areas. The plan proposes deepening agriculture-culture-tourism integration, launching rural tourism digital enhancement and rural 'small and beautiful' cultural tourism initiatives; promoting rural digital culture, implementing the 'Art Enriches Rural Areas' action, and integrating intangible cultural heritage with digital creative products and rural tourism; and cultivating open digital rural application scenarios, including cultural tourism…

Sep 14Mon
  1. China Tourism News

    Hubei Rural Tourism Received 493 Million Visits in 2025, Comprehensive Revenue Exceeded 430 Billion…

    On September 14, an introduction meeting for the 2026 "Vitality China Research Tour" Hubei-themed interview activity was held in Wuhan. Wu Ye, deputy director of the Hubei Provincial Department of Culture and Tourism, said that in 2025 Hubei's rural tourism received 493 million visits, up 10% year on year, with comprehensive revenue exceeding 430 billion yuan. Hubei launched the provincial rural tourism public brand "Zhiyin Hubei: Rural Encounters as Before," created key rural tourism villages and towns, built rural tourism stations, developed national premium rural tourism routes, and regularly held provincial events such as the Jingchu Rural Culture and Tourism Festival. Hubei also adhere…

  2. China Tourism News

    Fuyang's Intangible Heritage Tourism Model: 3 National Projects, 167 Inheritors

    Fuyang District in Hangzhou is leveraging the Fuchun River landscape and intangible cultural heritage resources to explore a cultural tourism integration path centered on landscape, heritage and experience. Fuyang has three national-level intangible cultural heritage projects—bamboo paper making, Zhang's bone-setting therapy and the Filial Piety Festival—plus over 100 provincial, municipal and district-level projects, and 167 inheritors at various levels. The district promotes living heritage use through models such as heritage plus scenic areas, villages, study tours, cultural creative products and festivals, but faces challenges including product homogenization, insufficient IP conversion…

Sep 10Thu
  1. China Tourism News

    Beijing Pinggu Releases Rural Leisure Tourism Innovation Results

    On September 9, the 2026 CIFTIS Pinggu District special press conference was held at Shougang Park, releasing the district's rural leisure tourism innovation results. Anchored to 'Capital Peach Blossom Spring, World Leisure Valley,' Pinggu innovates agriculture-culture-tourism-sports-commerce integration, creating new consumption scenes such as Taoyuanli Happy Farm and Lishugou Leisure Valley. Leading tourism enterprises including CITIC, Wanda, and Sweetome have clustered there, with regional tourist reception and comprehensive tourism revenue rising steadily. Next steps include deepening integration and opening-up, upgrading international facilities, and linking global resources via CIFTIS.

  2. China Tourism News

    China Farmers' Harvest Festival to Feature 47 Key Activities

    23 September marks the ninth China Farmers' Harvest Festival. On 9 September, the Ministry of Agriculture and Rural Affairs held a press conference in Beijing to present the 2026 arrangements, featuring 47 key activities. The theme is 'Harvest Opens New Prospects, Hard Work Promotes Revitalisation'. The national main event will be held in Dongjiao Village, Zaoyang City, Xiangyang, Hubei Province, with 46 activities including an autumn consumption season. The autumn consumption season features better supply, newer scenarios and more practical promotions, and will promote quality leisure agriculture and rural tourism routes.

  3. China Tourism News

    Longmengang Town, Guangxi: Fishing Village Vacations with Fresh Flavors

    Nan Village in Longmengang Town, Qinnan District, Qinzhou City, Guangxi, has seen rising tourism popularity driven by the fishing season opening festival and fishing culture. After the Longmen Bridge opened on December 29, 2024, travel from Qinzhou city to the island takes less than an hour, enabling over 2,000 fishermen to transition from 'relying on the sea for a living' to 'prospering through tourism.' The area has developed over 10 special cultural tourism projects such as beachcombing, sea fishing, and fishing family life experiences.

Sep 3Thu
Aug 13Thu
  3. China Tourism News

    Shenzhen 'Hollow Village' Transformed into Resort

    The Xiaoyin Cuiweiyang Resort in Honghualing Village, Maluan Mountain, Pingshan District, Shenzhen, opened on August 8. It transformed an abandoned ancient village, preserving Hakka architectural style, converting 23 old houses into 27 luxury rooms, and featuring intangible cultural heritage experience spaces.

Aug 11Tue
  1. China Tourism News

    Fujian Issues Plan to Upgrade Rural Leisure Tourism

    The Fujian provincial government issued the '15th Five-Year Plan for Accelerating Agricultural and Rural Modernization', proposing to cultivate 'agriculture+' new business forms, develop 'small and beautiful' cultural tourism formats, and upgrade rural leisure tourism, including building 1,000 beautiful rural leisure tourism spots.