JTB发布2026年度商务活动调查:投资与可持续发展并进
JTB对800名负责企业会议、活动和培训的人员进行了“2026年商务活动调查”。结果显示,线下活动需求持续高涨,作为企业重要沟通手段的地位稳固;企业越来越期待专业知识和投资以最大化活动成果;可持续发展已成为活动运营的重要主题,74.7%的企业正在实施或考虑相关措施,90%以上的企业愿意承担额外成本。
JTB对800名负责企业会议、活动和培训的人员进行了“2026年商务活动调查”。结果显示,线下活动需求持续高涨,作为企业重要沟通手段的地位稳固;企业越来越期待专业知识和投资以最大化活动成果;可持续发展已成为活动运营的重要主题,74.7%的企业正在实施或考虑相关措施,90%以上的企业愿意承担额外成本。
On September 23, the 'Beijing Tours Ningxia: Give Your Soul a Holiday' Ningxia cultural tourism and intangible heritage exhibition visited China's National Bureau of Letters and Calls. The event launched six premium travel routes covering Helan Mountain East Foothill winery leisure, Tengger Desert wellness, intangible heritage experiences, Yellow River Grand Canyon eco-tourism, Yanchi revolutionary site visits and Western Xia civilization history. It featured live intangible heritage demonstrations, specialty food tastings, and agricultural and cultural creative product sales, aiming to implement Beijing-Ningxia cooperation and support heritage preservation and rural revitalization.
On September 25, the "Our Festival: Mid-Autumn" Four Seasons Village Gala demonstration and the Taji Mid-Autumn Moon-Worship Intangible Heritage Show were held in Taji Town, Jinhu County, Huai'an, Jiangsu. The Taji autumn village gala has been held four consecutive years and was again selected as a national Four Seasons Village Gala demonstration site, with more than 800,000 online viewers that evening. The event featured the Jinhu Good Goods Market with over 20 specialty stalls and a moonlit garden party, drawing more than 9,000 visits and market sales exceeding 500,000 yuan.
South Korea's INSPIRE Entertainment Resort announced it will host the '2026 Sunset Wine & Beer Festival' from October 9-10, its first wine and beer festival. The event runs 4-9 p.m. at the outdoor venue of Brasserie 1783, with three zones: wine, beer and food. The wine zone will feature 10 importers showcasing about 260 wines from 11 countries; the beer zone about 20 beers; and the food zone live cooking stations from INSPIRE's signature restaurants. The event also includes live music, interactive games, lucky draws and a kids' zone.
The fourth China (Nanning)-ASEAN Intangible Cultural Heritage Week opened on 24 September in the Sanjie Liangxiang historic district of Nanning under the theme "Intangible Heritage Mid-Autumn Wonder Tour." The opening show brought together Chinese and ASEAN heritage performances including fish-lantern processions, Zhuang drumming, Guizhou Dong grand song, Jing single-string zither, Yunnan divine-bird dance, Myanmar harp and Malaysian Mek Mulung, plus a puppet fire-spitting face-changing act paired with a robot face-changing performance. A themed market offers Guangxi heritage foods and Southeast Asian snacks, with heritage inheritors presenting Zhuang brocade, Sichuan, Suzhou, Hunan and Mia…
The ninth Beijing Hongqiao International Pearl Culture Festival opened on the evening of 23 September at the Guantan Art Space in Hongqiao Market, Dongcheng District, under the theme "Moon over the Altar, Pearls Linking Five Continents," drawing several hundred Chinese and international guests and residents. Built around five core themes — international cultural exchange, industry study, cross-border trade, jewellery innovation and intangible-heritage transmission — the festival features one opening ceremony, 14 themed salons and 27 online-offline consumption-promotion events, alongside a multi-country traditional costume and painting exhibition featuring works from seven countries.
Tourism Fiji has launched four Chinese-language travel guides — for family holidays, couples, solo travellers and groups — now available on its Chinese official website. Designed around the main travel scenarios of Chinese visitors, they cover accommodation-type comparisons, regional features, experience recommendations and pre-trip planning, and can be used for industry partner training and client communication as well as by independent travellers. The group guide focuses on corporate incentive travel and wedding celebrations. Tourism Fiji data show 20,500 Chinese visitors from January to August this year, up 5.25% year on year.
The 2026 Abu Dhabi China Travel Trade Summit, hosted by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), brought 108 Chinese travel industry executives and senior managers to Abu Dhabi, spanning leisure travel and MICE, including representatives from Ctrip, Tongcheng, Tuniu, Zhongxin Travel, Zhuohui Travel and Shenzhen China International Travel Service. Delegates met with 63 Abu Dhabi hotels, attractions, cultural institutions and ground handlers, generating more than 1,500 one-on-one business meetings over two days. Chinese citizens currently enjoy visa-free entry to Abu Dhabi; direct routes jointly operated by Etihad Airways and China Eastern Airlines cover multiple cor…
JTB and Tourism Malaysia signed a memorandum of cooperation (MOC) to jointly stimulate and expand Japanese outbound travel to Malaysia under the Visit Malaysia 2026-2027 campaign. The cooperation runs from September 2026 to December 2027 and focuses on four pillars: media promotion, familiarization trips for JTB sales staff, digital content and social media outreach, and growth of group travel including MICE and educational trips. The two sides also plan measures such as two-way charter flights, with 2027 marking the 70th anniversary of Japan-Malaysia diplomatic relations.
On September 18, the Sri Lanka Tourism Promotion Bureau held a roadshow in Beijing, led by Deputy Director Chinthaka, with nearly 20 island-based destination management companies, hotel groups, and ground operators conducting one-on-one business meetings with over 100 outbound travel agencies from Beijing. Sri Lanka Tourism sees two major potentials in the Beijing market: corporate MICE tourism and high-end customized and parent-child study tours. In 2025, Chinese visitors to Sri Lanka exceeded 132,000; in the first eight months of 2026, cumulative Chinese visitors exceeded 100,000, making China Sri Lanka's third-largest overseas source market. Direct flights to Sri Lanka are available from…
At a Sept 18 State Council Information Office briefing, officials said the 140th Canton Fair will run in three phases in Guangzhou from Oct 15 to Nov 4, marking the event's 70th anniversary. Guangzhou is upgrading services across history, present and future dimensions: airlines offering dedicated discounts, dedicated channels at the airport and Pazhou port, dedicated bus and metro timetables, more than 2,000 taxis and ride-hailing vehicles dispatched daily, RMB 20 million in dining vouchers, complimentary one-day tours for overseas buyers, more than 16,000 merchants accepting foreign cards, and over 1,750 shops offering departure tax refunds. Guangdong is rolling out 29 upgrade measures and…
TravelDaily announced its 2026 TravelDaily Summit will be held September 22-23 at the Shanghai International Convention Center, with registration closing soon. Organisers say more than 1,600 travel industry executives have confirmed attendance, and the attendee directory lists over 1,800 mid-to-senior industry professionals, 70% at director level or above. The summit features three forums, over 100 speakers from leading companies and 30+ core sessions spanning corporate buyers, hotels, airlines, car rental, destinations, TMCs and travel agencies, and travel technology, with exhibition, standard and VIP ticket tiers.
The 2026 TravelDaily Summit will be held on September 22-23 at Shanghai International Convention Center, alongside the 2026 Business Travel & Digital Tourism Expo. The expo focuses on business travel resources and online travel technology, gathering hotel groups, airlines, car rental companies, cruise lines, visa services, and companies in travel tech, digital marketing, fintech, and OTAs. 49 companies have become sponsors or exhibitors. Over 1,800 travel industry executives are expected, with 70% at director level or above.
At a 10 September press conference by Yunnan's provincial government information office, organizers said the 24th China Kunming International Flower Expo, 2026 Yunnan Coffee Expo, and 2026 Yunnan Tea Expo will run from 18 to 20 September at the Kunming Dianchi International Convention and Exhibition Centre. The flower expo covers 80,000 square metres with 8 professional halls, over 800 exhibitors from 21 countries and regions, and 28 side events. For the first time it has dual guest countries of honour: the Netherlands for flowers and Colombia for coffee, with Shandong as guest province for flowers.
On 9 September, the 'World Milk Tea, Treasured Guangxi' 2026 new tea beverage trend market opened at the C12 outdoor block of Beijing's Shougang Park, part of the Guangxi guest-province series at the 2026 China International Fair for Trade in Services. The market brings together 20 exhibitors including leading national tea beverage brands, Guangxi supply-chain firms, and culture-tourism companies, with three themed zones; the Wuzhou zone features AI digital humans and smart tea-brewing robots. The market runs until 13 September.
The 2026 China International Fair for Trade in Services (CIFTIS) is held from September 9-13 at Shougang Park in Beijing. The cultural tourism section covers 6,600 square meters with 413 exhibitors, featuring units like new tech scenes and overseas expansion. Highlights include the 'Beijing Cultural Tourism Cube', China Tourism Group's tax refund service, and BTG's online life festival.
The 2026 TravelDaily Summit will take place on September 22-23 at the Shanghai International Convention Center, with over 1,000 travel industry executives already confirmed to attend. The summit is expected to host 1,800+ participants, with 70% holding director-level or above positions. The event features three forums, over 100 speakers, and 30+ core topics, aiming to facilitate networking among corporate buyers, hotels, airlines, car rentals, destinations, TMCs, and travel agencies.
The 2026 TravelDaily Summit will be held on September 22-23 at the Shanghai International Convention Center, featuring a main forum, accommodation summit, and business travel digital summit, with over 100 industry leaders and 30+ topics, expecting 1800+ senior attendees.
The 2026 TravelDaily Summit will be held on September 22-23 at the Shanghai International Convention Center, featuring leaders from hotels, business travel, and technology to discuss trends, AI applications, and travel management.
The 2026 TravelDaily Summit will be held on September 22-23 at the Shanghai International Convention Center, with over 1,800 travel industry executives, 70% of whom are at director level or above. The summit features three forums, over 100 industry leaders sharing insights, and 30+ core topics, aiming to facilitate precise business connections and resource matching.
JTB, Kinki Nippon Tourist, Tobu Top Tours, and Pia have jointly established the Sports Hospitality Promotion Council (SHPC) to maximize the social and economic value of sports. The council will hold its first study tour during the 20th Asian Games in Nagoya in October 2026.
Travel booking platform Spotnana has acquired meetings search and logistics platform Troop for an undisclosed price. Troop will become a standard offering to Spotnana TMC partners while continuing as a standalone brand. Troop co-founder Dennis Vilovic will lead meetings and events product at Spotnana.
IHG signed a management agreement with Discover Resorts Neral to convert a property in Karjat to its voco brand, expected to open by early 2028, adding over 200 rooms. Located in Maharashtra's Karjat, near Mumbai and Pune, the hotel targets leisure and MICE markets.
TravelDaily announced its 2026 Summit will be held on September 22-23 at Shanghai International Convention Center, featuring 100+ industry leaders sharing insights on hotels, business travel, technology, and destinations. Attendees include executives from Marriott, Hilton, Ctrip Business, etc., discussing trends like AI and experience economy.
On August 18, the Bandao 1919 Park, transformed from the former Shanghai No. 8 Cotton Mill, announced the launch of a green renewal. It will revitalize idle factories and waterfront lawns, planning diverse formats such as an industrial design museum, night market, and immersive light shows, upgrading from an office carrier to an immersive community cultural tourism complex. The park was built in 1919 and retains nearly 30 textile industrial buildings.
MGME, a meetings and events specialist and part of InteleTravel, has acquired San Francisco-based Key Meetings & Events for an undisclosed sum. The acquisition will double MGME's revenue and employee base. Key Meetings & Events founder Heather Keenan will join MGME's senior leadership.
JTB Corp. announced that AOMI Tomo, current Managing Executive Officer, will become President and CEO effective June 30, 2026. Current President YAMAKITA Eijiro will become Chairperson, and current Chairman TAKAHASHI Hiroyuki will become Advisor. Aomi previously led JTB Americas, strengthening MICE and business travel through M&A.
SAP Concur published a Seattle travel guide for Fusion 2025 attendees, with over 3,000 attendees from around the world expected. The guide covers transportation from Seattle-Tacoma International Airport (about 15 miles from downtown) via Link Light Rail, downtown walking and public transit options, and recommended restaurants and attractions. The article cites SAP Concur booking data showing nearly a quarter of all business expenses are for meals, and over 30 million flights were booked in Concur Travel in the past year, with business travel bookings up 3% for domestic and 6% for international flights.
SAP Concur published a blog on event management challenges and trends in regulated industries. Common challenges include venue selection and logistics, budget management, and ROI and measurable outcomes. Trends include hybrid and virtual events, personalization and customization, and sustainability and green initiatives. Event management platforms can help with centralized coordination, budget tracking, and reporting.
A SAP Concur blog post introduces Concur Event Management by Groupize, addressing logistical, budgetary, and compliance challenges of traditional meeting management. Meeting costs average 41% of organizations' T&E budgets but are spread across systems and spreadsheets, lacking total cost visibility. The solution offers self-service planning, automated rules and approvals, venue bidding, safety protocols (e.g., vaccination card upload and contact tracing), one-click shift to virtual, and cost tracking from initial to final budget for ROI assessment.
A SAP Concur blog post states that employers have a duty of care toward business travelers and expatriates, described as the moral, social and legal responsibility to do everything reasonable to safeguard their health and wellbeing. It notes different groups face different travel challenges and previews an HX Global panel at the GBTA Convention in Boston on global traveler risk for females. It recommends a travel risk management program covering security, medical and travel advice, and tools such as Concur Risk Messaging and Active Monitoring to locate people and maintain two-way communication.
A SAP Concur blog post notes that according to the American Express Meetings & Events Global Forecast, 81% of business events in 2022 are expected to have an in-person element. It says meeting management requirements have fundamentally changed, including the rise of hybrid conference models, greater budgetary oversight, increased focus on safety, and greater demand to personalize the attendee experience. SAP Concur's Marchelle Klippenstein says event and travel budgets are now zero-based, and organizations need holistic visibility to manage the entire spend category. The post introduces Concur Event Management by Groupize, an extension of Concur Travel and Concur Expense that consolidates m…
SAP Concur and TripIt provide a guide for travelers attending conferences in Orlando or on bleisure trips. Orlando International Airport (MCO) is one of the top-15 busiest U.S. airports, with one main terminal and four airside concourses. Orlando is the world's largest rental car market, with major agencies on-airport and off-airport options via complimentary shuttle. Public transit includes SunRail commuter rail and LYNX bus, with a single ride at $2.00 and an all-day pass at $4.50. Recommended accommodations include Westgate Lakes Resort & Spa near the Orange County Convention Center, Marriott Orlando Downtown, and Hyatt Regency inside MCO.
A SAP Concur blog post states that approximately 1,000 SAP Concur employees and more than 2,300 customers and partners traveled to San Diego, California for the annual customer conference SAP Concur Fusion. The conference's CSR activity partnered with The Boys and Girls Club of San Diego on its Pack the Bus initiative, which has an annual goal of filling 1,000 backpacks. The SAP Concur CSR team, with employee and customer volunteers, exceeded that goal by packing 2,000 backpacks. Many participants returned to packing stations multiple times, and a few volunteers packed more than 100 backpacks each. The Boys and Girls Club of Greater San Diego has served the area for more than 75 years, with…
A SAP Concur blog post announces that SAP is returning to the Lesbians Who Tech Summit. Founded by Leanne Pittsford in 2012, the summit is the largest gathering of LGBTQ professionals in the world, with a community of 50,000 LGBTQ women, trans and non-binary people, queer women of color, and allies. Approximately 80% of speakers are queer women, 50% women of color, 25% black and latinx, and 15% transgender and gender non-conforming. Michelle Grover, SAP Concur VP of Software Development, will speak on March 2 at the Main Stage Castro Theater on 'From Green Books to Neighborhood Safety Scores: Innovative Ways to Find Safe Spaces.' The post also profiles Bharat Sri Vardhan, a data scientist w…
The third SAP Concur Travel Industry Summit will be held on June 9, 2022 as a complimentary half-day virtual event focused on how the travel community has evolved and the future of business travel. It features an interactive swarm intelligence session, roundtables, a resilience expert, and breakout sessions on sustainability goals, modern travel policies, fraud prevention and travel tech investment, with participants including United's CEO and IHG's Chief Sustainability Officer.
On May 19, 2016, the 'Fireside Chat' salon hosted by Jlunet was held in Beijing to discuss innovation opportunities in business travel. Guests from China Southern Airlines, CWT, and others focused on service, finance, technology, and big data. Topics included MICE potential, tech innovation reducing costs, and compliance risk control.