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TodaySep 30Wed
  1. China Tourism News

    Nine Departments Issue Measures to Boost County Consumption; County Tourism Data Strong

    Nine departments including the Ministry of Commerce, National Development and Reform Commission and Ministry of Culture and Tourism issued the Opinions on Further Stimulating Lower-Tier Market Vitality and Boosting County Consumption, setting out 18 specific measures including promoting integrated commercial, agricultural, cultural, tourism and sports development. The article cites data showing China's county areas account for about 90% of national land area and about half the population. Tongcheng Travel data shows that this summer, average stays in popular counties increased by 2.3 days from the same period in 2025, with orders of five nights or more up 8% year on year; Ctrip data shows t…

  2. China Tourism News

    15th Five-Year Plan Deploys Cultural Heritage Protection and Inheritance

    The Ministry of Culture and Tourism recently issued the 15th Five-Year Plan for Culture and Tourism Development, making systematic arrangements for strengthening cultural heritage protection and inheritance, and clarifying the principles of protection first, rational use and minimal intervention to promote systematic protection and unified supervision of cultural heritage. The plan calls for completing the fourth national cultural relics census, conducting the second national movable cultural relics census, establishing national general catalogs of immovable cultural relics and intangible cultural heritage resources, and advancing ancient book census registration, conservation and restorati…

  3. China Tourism News

    China's 15th Five-Year Intangible Heritage Plan Pushes 'Heritage on Campus'

    China's Ministry of Culture and Tourism has issued the 15th Five-Year Plan for the Protection and Inheritance of Intangible Cultural Heritage, setting overall requirements, key tasks and safeguards for the period and proposing to advance 'intangible heritage on campus' by converting heritage resources into quality educational resources. The plan makes systematic arrangements for curricula and textbooks, teaching resources, learning spaces and long-term cooperation, and proposes a 'three-in-one' education model of general heritage courses, specialized heritage courses and heritage research-practice. It encourages schools to develop heritage-themed school-based curricula, use heritage resourc…

  4. China Tourism News

    First Colorful Guizhou Land Art Season Opens in Libo, Runs to Dec 31

    On September 28, the 2026 Colorful Guizhou 19th China Original Ecology International Photography Exhibition and the first Colorful Guizhou Land Art Season opened in Hongjiang Village, Libo County, Qiannan Buyei and Miao Autonomous Prefecture, Guizhou, under the themes 'Guizhou living in light and shadow' and 'colorful life, beauty shared'. It is co-hosted by the Publicity Department of the CPC Guizhou Provincial Committee, China News Service and the Guizhou Provincial Department of Culture and Tourism. About 200 photographers, artists, scholars and media representatives from Italy, Kyrgyzstan, Kazakhstan, Uzbekistan, France, Germany, Canada and other countries and regions attended. Followin…

  5. China Tourism News

    Fourth Meteorological Tourism Development Conference Held in Weinan, Shaanxi

    On September 29, the fourth Meteorological Tourism Development Conference, themed 'Smart Meteorology Empowering All-Dimensional Cultural Tourism,' was held in Weinan, Shaanxi. The conference released the National Meteorological Tourism High-Quality Development Report and 42 innovation cases of meteorological-cultural tourism integration. The China Meteorological Administration Public Meteorological Service Center, together with the Ministry of Culture and Tourism Information Center and the governments of Weinan, Zhangjiajie, Lincang and Pu'er, launched a national cultural tourism meteorological service intelligent agent base demonstration plan. A joint innovation body on airborne pollen and…

Sep 29Tue
  1. China Tourism News

    10th China Opera Culture Week Opens in Beijing, Runs Through October 5

    On September 29, the 10th China Opera Culture Week, co-hosted by the Ministry of Culture and Tourism and the Beijing Municipal Government, opened at Beijing Garden Expo Park and runs through October 5. The event highlights technological empowerment, with AI digital host 'Xibao' co-hosting with a human and embodied robots performing opera movements. The opening ceremony promoted the 'Opera Travels China · One City One Opera' national opera city linkage project, with Beijing's Fengtai as the main hub linking 10 sub-venues including Hangzhou, Xi'an, Changchun, and Xiong'an New Area, and released the 'China Opera Tourism Map.'

  2. China Tourism News

    Hubei Culture-Tourism Integration Study: Multi-Sector Growth Drives Rural Revitalization

    Reporters from China Tourism News followed the Hubei-themed "Vital China Research Tour" organized by the Publicity Department of the CPC Central Committee, visiting Wuhan's Tanhualin, Qichun, Jingmen's Zhanghe, Xiaogan, Ezhou's Sanshan Village and Gucheng's Yanhe Village to observe Hubei's culture-tourism integration. Wuhan's Tanhualin historic district has 52 protected historic buildings and received 12.18 million visitors in 2025. Qichun's mugwort industry chain reached 19 billion yuan in comprehensive output value in 2025, supporting more than 300,000 jobs. Jingshan hosted 48 international and domestic events including WTA125 and ATP100 in 2025, with "tennis+" comprehensive output value…

  3. China Tourism News

    Shenzhen Cultural Center Opens with National Mass Arts Showcase

    On September 28, a national demonstration showcase of outstanding mass arts works opened at the grand theater of Shenzhen's newly built Cultural Center, serving as the centerpiece of its inaugural season. The showcase pioneered an immersive venue-roaming performance format integrating holographic imaging, digitally controlled smart screens, and an AI digital host, featuring award-winning works from seven regions including Xinjiang, Guizhou, Chongqing, Hunan, Beijing, and Guangdong. The new center also began trial operations the same day, launching 10 key cultural activities across five sections, including a Forbidden City architectural craftsmanship exhibition and a Sanxingdui XR immersive…

  4. China Tourism News

    Second Great Wall Culture and Tourism Integration Conference Held in Qian'an

    From September 27 to 29, the 2026 Second Great Wall Culture and Tourism Integration Conference was held in Qian'an, Hebei Province. UN Tourism Ambassador Zhu Shanzhong released Great Wall inbound study tour products focused on international youth study needs. The conference held two thematic exchange sessions and launched the second 'Our Great Wall' themed exhibition, focusing on five themes: Great Wall history, protection, cultural creativity, architecture, and art. Guests also visited the 'Qian'an Cup' Great Wall cultural creativity exhibition and the 'Great Wall Covenant' international photography exhibition.

  5. China Tourism News

    2026 Jiaodong Ocean Children's Festival Opens in Qingdao, Releases 8 Study Tour Routes

    On the evening of September 28, the 2026 Jiaodong Ocean Children's Festival opened in Qingdao, Shandong, themed 'Children's Voices Riding the Waves, Study Tours Setting Sail,' co-hosted by the Qingdao Culture and Tourism Bureau and Laoshan District Government. The event features a system of one opening performance, eight on-site interactive zones, and ten district/city sub-venues, running until December. Eight premium Jiaodong ocean study tour routes were released, linking Yantai, Weihai, Weifang, and Rizhao to integrate marine technology and maritime culture resources across five cities, advancing Jiaodong cultural tourism from single-point breakthroughs to cluster empowerment.

Sep 28Mon
  1. Pinchain Tourism

    Ningxia Cultural Tourism and Intangible Heritage Exhibition Visits National Bureau of Letters and C…

    On September 23, the 'Beijing Tours Ningxia: Give Your Soul a Holiday' Ningxia cultural tourism and intangible heritage exhibition visited China's National Bureau of Letters and Calls. The event launched six premium travel routes covering Helan Mountain East Foothill winery leisure, Tengger Desert wellness, intangible heritage experiences, Yellow River Grand Canyon eco-tourism, Yanchi revolutionary site visits and Western Xia civilization history. It featured live intangible heritage demonstrations, specialty food tastings, and agricultural and cultural creative product sales, aiming to implement Beijing-Ningxia cooperation and support heritage preservation and rural revitalization.

  2. China Tourism News

    Sichuan's A-Level Scenic Areas Receive 13.37 Million Visitors During Mid-Autumn Holiday

    According to the Sichuan Provincial Department of Culture and Tourism, 907 A-level scenic areas in Sichuan received 13.37 million visitors and generated 88.89 million yuan in ticket revenue during this year's Mid-Autumn holiday, up 30.37% and 8.66% respectively compared with the same period in 2024. Various Mid-Autumn themed events were held, with Meishan as the main venue under the theme 'Splendid Tianfu, Moon over Dongpo' and sub-venues in Bazhong, Garze and Aba. Cultural tourism integration and night economy were highlights, with special events at Deng Xiaoping's Former Residence, Sanxingdui Museum, Zhaohua Ancient Town and Mianyang Museum.

Sep 27Sun
  1. China Tourism News

    Jilin's 2026 Summer Performance Season Closes After More Than Two Months

    On the evening of September 25, the closing highlight of Jilin's 2026 Summer Performance Season — the "Poetry 30,000 Li · Music and Poetry" celebrity recital — was staged at the Jilin Provincial Concert Hall, offering a Mid-Autumn cultural feast to more than 850,000 viewers on site and across multiple platforms. With "moon" as the thread, the show blended folk music ensembles, choral singing and poetry medleys, accompanied live by the Jilin Provincial Symphony Orchestra's folk orchestra. The 2026 summer season opened in July and ran more than two months, staging over 100 high-quality performances at theaters in Changchun and across the province, spanning symphony, folk music, song and dance…

  2. China Tourism News

    Beijing Happy Valley Wonder Trend Play Festival Opens with Strategic Chimeng Island Partnership

    The 2026 Beijing Happy Valley Wonder Trend Play Festival officially opened on the evening of September 25, 2026. The event links IPs including Chinese Paladin 7, Valorant: Source Energy, Paper Bride 9, Ten Days Finale and Chimeng Island to create six themed zones and seven horror houses, with over 100 performances daily and more than 300 NPCs across the park. At the opening ceremony, Beijing Happy Valley and Chimeng Island signed a strategic cooperation agreement, upgrading from periodic event collaboration to long-term, systematic deep cooperation. Chimeng Island will first move into the Dessert Kingdom area, and the two sides will later pursue full-scenario immersive development and launc…

  3. China Tourism News

    Harbin Hosts Intangible Cultural Heritage Exhibition for Mid-Autumn and National Day

    From September 25 to 27, the "Full Moon Mid-Autumn · Intangible Heritage Renewed" 2026 Harbin Intangible Cultural Heritage Exhibition for Mid-Autumn and National Day was held at CapitaMall Xuefu store. It was hosted by the Heilongjiang Provincial Department of Culture and Tourism and the Harbin Municipal Culture, Radio, Television and Tourism Bureau, and organized by the Harbin Mass Art Museum. The market covered four zones: traditional food, traditional fine arts, traditional crafts and traditional medicine. Heritage bearers cooked specialties such as Yagou sticky bean buns, Modern ice products and Qiulin Lidawosi sausage for free tasting, and offered hands-on experiences including paper-c…

  4. China Tourism News

    2026 Liangma River International Art Season Opens, Running Through November 20

    On the evening of September 24, the 2026 Beijing Chaoyang International Light Consumption Season and the 2026 Liangma River International Art Season opened at the Shell Theater in Chaoyang Park, running through November 20 with ten themes and more than 100 performances and events. The season partners with the Edinburgh Festival to create a "two-city dialogue" international cultural exchange IP and will roll out more than 30 specially invited performances and activities. It deepens the "performance + tourism + commerce" model, using the Liangma River waterfront to link surrounding businesses with art markets, commercial-district installations and cruise performances. At the opening, the "Urb…

  5. China Tourism News

    2026 Minnan Theater Week Launches in Quanzhou with Over 200 Planned Performances

    The 2026 Minnan Theater Week and "Quanzhou Has Theater 'Art' Rise" performance showcase recently launched at the Quanzhou Confucian Temple Square in Fujian. It is guided by the Publicity Department of the Fujian Provincial Party Committee and hosted by the Fujian Provincial Department of Culture and Tourism and the Quanzhou Municipal People's Government. Under the theme "Ancient Opera, New Voice · Maritime Silk Road Legacy," the event covers four sections — showcase performances, academic seminars, public-benefit tours and culture-tourism integration — with 12 activities, gathering Minnan-language opera troupes from Quanzhou, Xiamen, Zhangzhou and overseas, and planning more than 200 perfor…

  6. China Tourism News

    Shandong's Dongping Lake Cruise Launches, Opening Circular Lake Water Tourism Route

    On September 27, the 2026 "Friendly Shandong · Canal No. 1" maiden-voyage event at the Dongping venue and the launch ceremony for the "Dongping Lake" vessel were held at the Dongping Lake tourism pier in Dongping County, Shandong. More than 200 people attended, including officials from the Shandong Provincial Department of Culture and Tourism, Dongping County government and related departments, maiden-voyage experience officers and media. The event implements the Outline of the Plan for the Protection, Inheritance and Utilization of Grand Canal Culture and the "Lufeng Canal" cultural tourism corridor task, marking the official start of Dongping Lake's circular water tourism route. The "Dong…

Sep 26Sat
  1. China Tourism News

    "Jingcai Science Popularization" Garden Fair Held at the Summer Palace

    From September 24 to 26, the "Jingcai Science Popularization" garden fair, a key event of Beijing's 2026 National Science Popularization Month, was held at the Summer Palace. It was hosted by the Beijing Association for Science and Technology and the Beijing Municipal Forestry and Parks Bureau, and organized by the Summer Palace Management Office and the Beijing Science Popularization Culture Promotion Association. The fair created a science-themed experience route through the park, featuring a major national equipment exhibition area, AI interactive installations, a lifestyle innovation zone and immersive natural science workshops, alongside exhibits of Chinese Academy of Sciences achievem…

Sep 25Fri
  1. China Tourism News

    2026 Beijing Culture Forum Focuses on Cultural Heritage and Mutual Learning

    The 2026 Beijing Culture Forum, themed 'Cultural Heritage and Mutual Learning Among Civilizations,' was held in Beijing on September 22-23, with over 600 guests from 44 countries and regions. Discussions covered systematic heritage protection, international cooperation and ancient capital preservation. Beijing presented its regulatory planning system and Central Axis protection experience. National Cultural Heritage Administration data showed 7,188 registered museums in 2025, over 91% free to enter, receiving 1.56 billion visits, with national archaeological site parks increasing to 65. Participants also discussed heritage utilization, technology empowerment and balancing tourism developmen…

  2. China Tourism News

    China Releases Measures to Boost RV Consumption

    China's newly released Measures on Promoting RV Consumption call for strengthening RV tourism product supply and management services and implementing RV consumption promotion actions. Industry players said they will advance implementation based on local conditions. In Qiaojia County, Yunnan, more than 8,000 RVs from over 30 provinces entered last year; the county plans to integrate RV living with dining, homestays, agricultural products and sports events. Companies including CTS Self-Driving and Hainan Huatie Fengtu plan to integrate rental and destination resources, advance credit-based deposit waivers and one-way returns, and launch customized insurance. Experts suggest building a tiered…

Sep 24Thu
  1. China Tourism News

    Coordinated Protection of Intangible and Material Cultural Heritage Under a Grand Heritage Vision

    China Tourism News published an article by Song Junhua, director of Sun Yat-sen University's China Intangible Cultural Heritage Research Center, interpreting the Ministry of Culture and Tourism's 15th Five-Year Plan for intangible cultural heritage (ICH) protection and transmission. The article frames systematic ICH protection across three levels: the ICH elements themselves, their natural and human environment (especially the broader heritage system shared with material cultural heritage), and their relationship with national economic and social development. Coordinated protection of ICH and material heritage is highlighted as a signature innovation of the plan, supported by five measures:…

  2. China Tourism News

    Pinglu Canal Opens to Navigation, Tourism Brand Outlook

    A China Tourism News opinion piece notes that the Pinglu Canal was completed and opened to navigation on September 16, with four passenger routes launched the same day. The 134.2-km canal is built to inland waterway Class I standards, navigable by 5,000-tonne vessels, and provides the shortest, most economical and convenient sea access for southwest and northwest China. The article proposes building the canal's tourism brand through cultural roots, ecological and technological foundations, and all-round innovation in positioning, products, formats, communication and operations.

  3. China Tourism News

    15th Five-Year Plan Shifts ICH Communication From Popularization to Effectiveness

    China Tourism News published an article by Yang Hong, director of the Communication University of China's ICH Communication Research Center, interpreting the communication upgrades in the 15th Five-Year Plan for ICH protection and transmission. The article notes that ICH-related videos on Douyin exceeded 800 billion views in 2025 and annual buyers of ICH products surpassed 300 million, but argues this heat must translate into transmission momentum. Compared with the earlier positioning of increasing ICH communication and popularization, the plan upgrades the task to enhancing communication effectiveness and influence, advancing content production, channels and brand activities: building an…

  4. TravelDaily China

    Jiangmen Lingnan No.5 Hotel Opens as Lingnan No.5 Brand Enters the Qiaoxiang Market

    Jiangmen Lingnan No.5 Hotel officially opened in September 2026, jointly developed by Jiangmen Culture, Tourism and Transport Group and Lingnan Hotels Management Group. Located at No.2 Dizhong Road in the Changdi historic district beside the Jiangmen waterway, the hotel occupies a 1960s building whose Soviet-style structure was retained with an added single-storey arcade. It offers 15 rooms named after Maolong brush calligraphy motifs, plus the Wuhau Zhenwei restaurant, Baisha book bar and No.5 Coffee. It is about 15 minutes' drive from Jiangmen East Station and 25 minutes from Jiangmen Station, with access to Guangzhou and Shenzhen via intercity and high-speed rail.

  5. China Tourism News

    First 'Colorful Guizhou Land Art Season' to Open on September 28

    On September 24, 2026, the Publicity Department of the Guizhou Provincial Party Committee held a press conference announcing that the 2026 Colorful Guizhou · 19th China Original Ecology International Photography Exhibition and the First 'Colorful Guizhou Land Art Season' will open on September 28 in Hongjiang Village, Libo County, Qiannan Prefecture, running until December 31. The photography exhibition plans to display over 1,000 works and build a VR panoramic digital gallery. Guizhou Tourism Group will create three types of differentiated art dwelling scenes.

  6. China Tourism News

    China Outlines 15th Five-Year Plan Roadmap for Culture and Tourism

    At a September 24 State Council Information Office briefing on the 15th Five-Year Plan, the Ministry of Culture and Tourism set out its high-quality development agenda for culture and tourism. The ministry has drafted 15th Five-Year Plan programs for culture and tourism development and for building a tourism powerhouse, plus specialized plans covering the arts, public cultural services, intangible cultural heritage protection, and cultural industries, with deep culture-tourism integration as the main thread. During the 14th Five-Year Plan, national cultural industry revenue grew 8.4% annually on average, reaching RMB 20.8 trillion in 2025; domestic trips hit 6.52 billion and spending RMB 6.…

  7. China Tourism News

    New RV Consumption Policy Lands, Campgrounds Included in National Spatial Planning 'One Map'

    The recently released Several Measures on Promoting RV Consumption proposes, in its section on strengthening RV campground construction, to coordinate and guarantee space for RV campgrounds in national spatial planning and include them in the 'one map' for natural resource management and national spatial planning; encourage revitalizing inefficient idle resources to build public RV campgrounds; promote RV campgrounds in qualified scenic areas, resorts and along scenic byways; and improve standards and advance rating management in an orderly manner. Yunnan, Baishan in Jilin, Dongping in Shandong and Bijie in Guizhou have proposed implementation measures, including revitalizing idle stations,…

  8. China Tourism News

    2026 Opera Festival Opens in Kunshan, Runs Until November

    On September 23, 2026, the Opera Festival opened in Zhouzhuang, Kunshan, Jiangsu, hosted by the Ministry of Culture and Tourism and the Jiangsu Provincial Government, running until November. The event features classic operas and launches the 'Watch Operas, Tour Jiangsu' cultural tour, with OTA platforms like Ctrip launching promotion zones and organizing eight domestic and international influencers for immersive experiences.

  9. China Tourism News

    China State Council: Building Integrated 'Travel-Shopping-Shipping' Scenarios, 883 Theme Post Offic…

    On September 24, the State Council Information Office held a press conference. Zhou Zhaohua, Deputy Director of the State Post Bureau, said that express delivery services for the cultural and tourism industry are moving from 'behind-the-scenes support' to 'front-stage experience'. The State Post Bureau is building integrated 'travel-shopping-shipping' scenarios, setting up convenient delivery points and smart lockers in popular scenic spots, cultural districts, transport hubs, and even key hotels, offering luggage delivery services. Currently, 883 theme post offices have been built nationwide, with coverage of 5A scenic spots exceeding 63%. Tourists can stamp commemorative postmarks at the…

  10. Pinchain Tourism

    China's Ministry of Culture and Tourism to Deepen Culture-Tourism-Tech Integration in 15th Five-Yea…

    On September 24, the State Council Information Office held a press conference under the "Starting the 15th Five-Year Plan" series. Miao Muyang, Director of the Industry Development Department of the Ministry of Culture and Tourism, said that during the 15th Five-Year Plan period the ministry will advance deep integration of culture, tourism and technology, deepen digital and intelligent technology applications, and focus on three areas: technological innovation, scenario application and standards development. Measures include supporting R&D of key technologies such as extended reality and intelligent interaction, building high-quality industry datasets, deploying AI application pilots, stre…

  11. Pinchain Tourism

    China's Ministry of Culture and Tourism to Launch Second National Intangible Cultural Heritage Cens…

    On September 24, the State Council Information Office held a press conference under the "Starting the 15th Five-Year Plan" series. Wang Jianhua, spokesperson and vice minister of the Ministry of Culture and Tourism, said that during the 15th Five-Year Plan period a second national intangible cultural heritage (ICH) census will be conducted to establish a master catalogue of ICH resources. As of end-2025, China had 1,557 national-level ICH representative items and 3,994 representative inheritors, with over 100,000 ICH representative items at all levels. Priorities include consolidating protection and inheritance foundations, cultivating a tiered inheritor workforce, integrating ICH into mode…

Sep 23Wed
  1. China Tourism News

    'Panoramic Jiangsu' Exhibition Opens in Nanjing as Jiangsu Art Museum Marks 90 Years

    On September 22, the opening ceremony of the Jiangsu Art Museum's 90th anniversary programme and the 'Panoramic Jiangsu: Travel and Culture in a Century of Visuals' exhibition was held in Nanjing, attended by Jiangsu Vice Governor Shi Zhijun. The anniversary programme runs through the year with a three-episode documentary, a six-volume book set, and seven exhibitions including a Huang Zhou art special plus accompanying academic seminars. The 'Panoramic Jiangsu' exhibition gathers works by modern and contemporary masters such as Chen Shizeng, Fu Baoshi, Huang Binhong, Song Wenzhi, Lin Fengmian and Su Tianci, showing a century of Jiangsu regional cultural change and its interaction with touri…

  2. China Tourism News

    Anhui Ancient Trail Cultural Exploration Reaches Qimen's Dahongling Trail

    On September 20, the Anhui Ancient Trail Cultural Exploration hike on the Dahongling Trail in Qimen was held in Qimen County, Huangshan, drawing more than 600 cultural tourism enthusiasts, outdoor experts, scholars and residents from Jiangxi, Shanghai, Sichuan, Hebei, Jiangsu and Zhejiang. The event released plans for three provincial demonstration events plus multiple local events in the second half of the year, and launched a photo/video contest and an online Huizhou ancient trail hiking challenge.

  3. China Tourism News

    Tianjin Party School Trainees Conduct Field Study at Heritage Sites

    Recently, all trainees of the 70th class for young and middle-aged cadres at the Tianjin Municipal Party School conducted field study at heritage sites including the Yuan-Ming-Qing Tianfei Palace Site Museum, the former residence of Ji Hongchang and the Tianjin Confucian Temple Museum, aiming to strengthen their sense of responsibility for cultural inheritance and development. At the Tianfei Palace site museum they examined architectural remains, exhibitions and the Tianjin Cultural Heritage Protection Centre studio; at Ji Hongchang's former residence they reviewed work on coordinated protection, tourism development and specialty operations, deepening their understanding of Tianjin's 'prote…

  4. Pinchain Tourism

    Foreign Tourists Move Beyond Check-in Travel in China

    China's 15th Five-Year Plan for Culture and Tourism aims to launch more culturally rich products for international markets by 2030. Shanghai's inbound tourism is shifting: foreign visitors wear hanfu, learn to make xiaolongbao and ride autonomous vehicles. A Yuyuan photo studio serves up to 100 groups daily at peak, with 60-70% foreign tourists; top five source countries this summer were Russia, South Korea, the US, Indonesia and Saudi Arabia. Shanghai launched the 'Huxiaoyou' service center supporting 10 languages and 120+ currencies for foreign card payments. As of early September, 3.142 million visitors entered under visa-free and 240-hour transit policies, over 66.4% of foreign arrivals.

  5. China Tourism News

    Autumn Consumption Season Boosts Rural Revitalization via Culture and Tourism

    The 2026 Chinese Farmers' Harvest Festival Autumn Consumption Season, jointly launched by the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce and the Ministry of Culture and Tourism, began in early September and runs through the end of November. The article notes this year's season emphasizes cultural enrichment; Shanghai, for example, launched 53 premium rural tourism routes and 42 branded activities, integrating orchard picking, intangible heritage crafts, camping and cycling, family study tours and harvest festivals. It recommends embedding local cultural consumption IPs, enriching culture-commerce-agriculture-tourism scenarios online and offline, and benefiting farme…

  6. Pinchain Tourism

    China Tourism Performance Box Office Reaches RMB 17.442 Billion in 2025

    The China Performing Arts Association released the 2025 China Tourism Performance Market Annual Report on Sept 21, showing 198,700 large and medium-sized tourism performances in 2025, up 4.95% year-on-year; box office revenue of RMB 17.442 billion, up 6.43%; and 87.9897 million attendees, up 3.01%. The industry is entering a stable development phase, shifting from scale expansion to quality improvement. The report notes an 'east strong, west thriving, north-south linkage' pattern, with average ticket price reaching RMB 298.8 in 2025.

Sep 22Tue
  1. China Tourism News

    Beijing's Two Parks and One River Initiative Releases Ten Waterfront Vitality Scenarios

    On 21 September the fifth Western Beijing Development Forum and the Two Parks and One River coordinated development forum were held in Beijing, launching the regional enterprise alliance and the ticket-stub economy alliance and releasing ten waterfront vitality operating scenarios. Beijing Two Parks and One River Operation Development Co., jointly funded by Beijing Water Investment Group and the Fengtai, Shijingshan and Mentougou district governments, was unveiled. The enterprise alliance invited more than 60 companies in its first batch, while the ticket-stub economy alliance links nearly 600 cultural, commercial, tourism and sports businesses.

  2. China Tourism News

    China's Ministry of Culture and Tourism Issues 15th Five-Year Plan for Cultural Industry

    China's Ministry of Culture and Tourism recently issued the 15th Five-Year Plan for Cultural Industry Development, setting overall requirements, key tasks and safeguards. The article outlines three priorities: a modern cultural industry system, technology-enabled diversified integration, and coordinated domestic and external demand. Measures include digital-intelligent transformation of traditional cultural sectors, online performances and smart theaters, support for future technologies such as quantum technology and embodied intelligence, deeper cultural-tourism integration, expanded cultural consumption and effective investment, and higher-quality foreign cultural trade.