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#乡村振兴

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TodaySep 30Wed
  1. China Tourism News

    State Council Briefing: Cultivating 'Small and Beautiful' Rural Cultural Tourism Formats

    On September 29, the State Council Information Office held a briefing on the 15th Five-Year Plan period. Vice Minister of Agriculture and Rural Affairs Mardan Mugaiti said the ministry will respond to emerging rural experiential consumption trends by developing premium rural leisure tourism routes, cultivating 'small and beautiful' rural cultural tourism formats, and developing new consumption scenarios such as harvest markets, sports events, and leisure camping. In 2025, leisure agriculture revenue reached 950 billion yuan.

  2. China Tourism News

    State Council Briefing: Encouraging Farmers to Organize 'Village' Sports and Cultural Events

    On September 29, the State Council Information Office held a briefing on the 15th Five-Year Plan period. Vice Minister of Agriculture and Rural Affairs Mardan Mugaiti said the ministry will encourage farmers to organize 'village' events such as village football, village dance, village running, and village singing, promoting healthy development of mass rural sports and cultural activities. The ministry will also advance the 'Art Enriches Villages' initiative, cultivate the 'Earth's Splendor' cultural brand, and strengthen local cultural talent teams.

Sep 29Tue
  1. China Tourism News

    Hubei Culture-Tourism Integration Study: Multi-Sector Growth Drives Rural Revitalization

    Reporters from China Tourism News followed the Hubei-themed "Vital China Research Tour" organized by the Publicity Department of the CPC Central Committee, visiting Wuhan's Tanhualin, Qichun, Jingmen's Zhanghe, Xiaogan, Ezhou's Sanshan Village and Gucheng's Yanhe Village to observe Hubei's culture-tourism integration. Wuhan's Tanhualin historic district has 52 protected historic buildings and received 12.18 million visitors in 2025. Qichun's mugwort industry chain reached 19 billion yuan in comprehensive output value in 2025, supporting more than 300,000 jobs. Jingshan hosted 48 international and domestic events including WTA125 and ATP100 in 2025, with "tennis+" comprehensive output value…

Sep 28Mon
  1. Pinchain Tourism

    Ningxia Cultural Tourism and Intangible Heritage Exhibition Visits National Bureau of Letters and C…

    On September 23, the 'Beijing Tours Ningxia: Give Your Soul a Holiday' Ningxia cultural tourism and intangible heritage exhibition visited China's National Bureau of Letters and Calls. The event launched six premium travel routes covering Helan Mountain East Foothill winery leisure, Tengger Desert wellness, intangible heritage experiences, Yellow River Grand Canyon eco-tourism, Yanchi revolutionary site visits and Western Xia civilization history. It featured live intangible heritage demonstrations, specialty food tastings, and agricultural and cultural creative product sales, aiming to implement Beijing-Ningxia cooperation and support heritage preservation and rural revitalization.

Sep 24Thu
  1. China Tourism News

    Dazeshan Grape Festival Promotes Rural Revitalization via Agri-Tourism

    China Tourism News reports that the 40th Agri-Tourism Dazeshan Grape Festival is being held in Dazeshan Town, Pingdu, Shandong, running until October 10. It features a one-stop market, for the first time sets up sub-venues at Beijing Xinfadi Market and Pingdu Impression Jiaodong agri-tourism complex, and offers an all-area cultural tourism pass. Dazeshan's grape planting area reaches 35,000 mu, annual output value exceeds 800 million yuan, and regional brand value reaches 3.683 billion yuan. Abundant sunlight this year advanced the grape season by about 10 days.

  2. China Tourism News

    China to Expand Rural Place-Name Initiative in 15th Five-Year Plan

    The State Council Information Office held a September 23 press conference on civil affairs development during the 15th Five-Year Plan. Vice Minister of Civil Affairs Shu Huihao said the ministry has advanced the Rural Place-Name Initiative since 2023, standardizing 927,000 rural place names, installing 32 million place-name signs and door plates, and having internet map platforms standardize more than 12 million rural place names and points of interest. During the 15th Five-Year Plan, the initiative will be expanded and upgraded, extending the full chain of naming, signage, data collection and mapping, deepening integration of standard place-name services with delivery logistics, livelihood…

  3. China Tourism News

    First 'Colorful Guizhou Land Art Season' to Open on September 28

    On September 24, 2026, the Publicity Department of the Guizhou Provincial Party Committee held a press conference announcing that the 2026 Colorful Guizhou · 19th China Original Ecology International Photography Exhibition and the First 'Colorful Guizhou Land Art Season' will open on September 28 in Hongjiang Village, Libo County, Qiannan Prefecture, running until December 31. The photography exhibition plans to display over 1,000 works and build a VR panoramic digital gallery. Guizhou Tourism Group will create three types of differentiated art dwelling scenes.

Sep 23Wed
  1. China Tourism News

    Autumn Consumption Season Boosts Rural Revitalization via Culture and Tourism

    The 2026 Chinese Farmers' Harvest Festival Autumn Consumption Season, jointly launched by the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce and the Ministry of Culture and Tourism, began in early September and runs through the end of November. The article notes this year's season emphasizes cultural enrichment; Shanghai, for example, launched 53 premium rural tourism routes and 42 branded activities, integrating orchard picking, intangible heritage crafts, camping and cycling, family study tours and harvest festivals. It recommends embedding local cultural consumption IPs, enriching culture-commerce-agriculture-tourism scenarios online and offline, and benefiting farme…

Sep 15Tue
  1. China Tourism News

    'First Village of the Long March' Zhongfu Village Becomes a Gold-Medal Tourism Village

    On September 10, the 'Torch of the Long March Sets Off Again' event was held in Zhongfu Village, Nanshan Town, Changting County, Longyan City, Fujian Province. Zhongfu Village is known as the 'First Village of the Red Army's Long March'; in late September 1934, Red Army soldiers withdrew to Zhongfu after the Songmaoling battle and set off on the Long March. In 2025, the village received about 406,900 visitors, up about 62% year on year, and generated tourism revenue of over 6 million yuan, up about 50%. In recent years, Zhongfu has improved red-tourism facilities, upgraded roads and landscaping, installed Long March-themed signage, and built smart parking. Projects include the Long March De…

  2. China Tourism News

    Jiangxi Promotes Integrated Development of Commerce, Agriculture, Culture, Tourism, Sports, and Hea…

    From September 8 to 9, Lu Xiaoqing, member of the Standing Committee of the Jiangxi Provincial Party Committee and head of the Publicity Department, conducted research in Ganzhou, emphasizing the need to leverage Jiangxi's cultural tourism resource endowments, promote the integrated development of commerce, agriculture, culture, tourism, sports, and health, and transform resource advantages into development and prosperity advantages. The research covered the Fushougou Museum, the New Era Civilization Practice Point in Longshan Shoufu Community in Chongyi County, the Sanqi Outdoor Sports Base in Guobu Town, Muxinji Homestay and Yangming Lake Visitor Center in Shangyou County, Yilian Technolo…

Sep 14Mon
  1. Pinchain Tourism

    Rural Chinese Residents Make 1.526 Billion Domestic Trips, Spending Tops 1 Trillion Yuan

    Data from the Ministry of Culture and Tourism shows that in 2025 rural Chinese residents made 1.526 billion domestic trips, up 22.6% year on year, with spending exceeding 1 trillion yuan, up 21.4%. A China Tourism Academy survey found 81% of rural residents intend to travel, contributing 31.8% of national trip growth. In the first half of 2026, rural residents made 869 million domestic trips, about one quarter of the national total. The article uses cases from Shandong, Henan and Xinjiang to show how village subsidies, corporate discounts and free-ticket schemes lower barriers to travel.

Sep 11Fri
  1. China Tourism News

    Exhibition on Creative Talent Empowering Local Cultural Tourism Opens in Beijing

    On September 10, an exhibition on creative talent empowering local cultural tourism development opened in Beijing. Under the theme of pooling wisdom for cultural tourism and empowering revitalization, it features five sections covering an introduction, Ningxia, Xinjiang, Shanxi Loufan, and a conclusion, presenting the overall implementation and core results of the 2023-2025 action plan. The exhibition is guided by the Industry Development Department of the Ministry of Culture and Tourism and hosted by the Central Academy of Culture and Tourism Administration, running until December 10.

  2. China Tourism News

    Fengning Builds Horse-Culture IP to Drive Multi-Sector Tourism

    China Tourism News reported that Fengning County in Chengde, Hebei, is deepening a horse-culture IP based on its grassland landscape while integrating tourism with intangible heritage, agriculture, and wellness. Datan Town has more than 6,000 horses, one of China's highest township counts; the county introduced a subsidy policy with breeding subsidies and horse insurance. Fengning has built 41 heritage bases, workshops, and homestays, with annual intangible-heritage product sales exceeding 50 million yuan, over 550 training sessions, more than 120,000 trainees, and over 1,500 jobs. The county has 2 four-star hotels and 67 boutique homestays, with recent peak daily visitors reaching 60,000.

Sep 10Thu
  1. China Tourism News

    Huoshan, Anhui: Red Real-Scene Drama and Study Tours Drive Rural Revitalization

    Huoshan County, Lu'an City, Anhui Province, leveraging its red resources, has created the large-scale anti-war real-scene drama 'Legend of Dabie Mountains,' which has been performed over 2,000 times with 1.2 million spectators. The area has developed over 200 farmhouses, homestays, and specialty restaurants, with tourism services driving employment for nearly 5,000 people and increasing per capita annual income by over 10,000 yuan. The Third-Line Military Industry Museum has received nearly 60,000 study tourists this year.

Sep 8Tue
  2. China Tourism News

    Study: Logic and Paths of Border Tourism in Stabilizing Borders

    Based on a National Social Science Fund project, this article explores the internal logic and practical paths of border tourism in stabilizing borders in Southwest China. The research indicates that tourism flows must enter the livelihood, culture, and governance systems of border residents to become a force for stabilizing border populations. It proposes three mechanisms: retaining people through economy, educating through culture, and uniting through identity. Recommendations include incorporating population stability into tourism development goals and improving benefit-sharing mechanisms. Cases include the China-Vietnam Detian-Ban Gioc Waterfall cooperation area and Yunnan Tengchong's Si…

  3. China Tourism News

    China Farmers' Harvest Festival Autumn Consumption Season Launched

    The 2026 China Farmers' Harvest Festival Autumn Consumption Season was launched in Shanghai on September 4, themed 'Harvest Opens New Prospects, Hard Work Promotes Revitalization', lasting until the end of November. Activities include digital commerce for agriculture, 'vegetable basket' consumption promotion, rural cultural tourism enhancement, and release of e-commerce and financial measures benefiting farmers.

Sep 7Mon
  1. TripVivid

    Guangxi Tourism Development Group Inspects Fuchuan Xiushui Project

    From September 1 to 2, Guangxi Tourism Development Group visited the Fuchuan Xiushui rural revitalization demonstration project in Hezhou to supervise preparations for core observation points for the 2026 Guangxi Cultural Tourism Development Conference. The next day, they held talks with Hezhou City, reaching consensus on Xiushui project operation, Ziyun scenic area improvement, and expanding Guangdong-Hong Kong-Macao visitor sources.

Aug 13Thu