China Farmers' Harvest Festival Autumn Consumption Season Launched

The 2026 China Farmers' Harvest Festival Autumn Consumption Season was launched in Shanghai on September 4, themed 'Harvest Opens New Prospects, Hard Work Promotes Revitalization', lasting until the end of November. Activities include digital commerce for agriculture, 'vegetable basket' consumption promotion, rural cultural tourism enhancement, and release of e-commerce and financial measures benefiting farmers.