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Sep 28Mon
  1. China Tourism News

    Hubei Launches Over 1,000 Cultural-Tourism Events for Mid-Autumn Holiday, Museums Receive 717,500 V…

    During the Mid-Autumn holiday, localities across Hubei launched over 1,000 cultural-tourism events, with night tourism, folk customs, museums and consumer benefits as highlights. Wuhan held a themed intangible-heritage event with a market covering 20 heritage items including Han embroidery. Yichang arranged activity sites along riverside landmarks, drawing about 500,000 visitors during the holiday. Over the three-day holiday, museums provincewide received 717,500 visitors, added nearly 200 special exhibitions and libraries held over 200 events.

  2. Pinchain Tourism

    Ningxia Cultural Tourism and Intangible Heritage Exhibition Visits National Bureau of Letters and C…

    On September 23, the 'Beijing Tours Ningxia: Give Your Soul a Holiday' Ningxia cultural tourism and intangible heritage exhibition visited China's National Bureau of Letters and Calls. The event launched six premium travel routes covering Helan Mountain East Foothill winery leisure, Tengger Desert wellness, intangible heritage experiences, Yellow River Grand Canyon eco-tourism, Yanchi revolutionary site visits and Western Xia civilization history. It featured live intangible heritage demonstrations, specialty food tastings, and agricultural and cultural creative product sales, aiming to implement Beijing-Ningxia cooperation and support heritage preservation and rural revitalization.

  3. China Tourism News

    Taji Mid-Autumn Intangible Heritage Show Held, Market Sales Top 500,000 Yuan

    On September 25, the "Our Festival: Mid-Autumn" Four Seasons Village Gala demonstration and the Taji Mid-Autumn Moon-Worship Intangible Heritage Show were held in Taji Town, Jinhu County, Huai'an, Jiangsu. The Taji autumn village gala has been held four consecutive years and was again selected as a national Four Seasons Village Gala demonstration site, with more than 800,000 online viewers that evening. The event featured the Jinhu Good Goods Market with over 20 specialty stalls and a moonlit garden party, drawing more than 9,000 visits and market sales exceeding 500,000 yuan.

  4. China Tourism News

    Shaanxi Tourism Sees Strong Mid-Autumn Demand with Culture-Led Offerings

    During the Mid-Autumn holiday, Shaanxi's culture and tourism market saw strong supply and demand. In Xi'an, Huaqing Palace launched a Tang-style Mid-Autumn banquet and garden celebration, while Bailuyuan Film City themed its offerings around Guanzhong rural harvest traditions. In Yan'an, Jin Yan'an scenic area combined Mid-Autumn rituals, Song-style aesthetics, northern Shaanxi folk customs and red-culture performances; Huanghe Qiankun Bay in Yanchuan tied its activities to the local farmers' harvest festival and autumn tourism season, featuring intangible heritage performances such as Qiankun war drums, northern Shaanxi yangge, paper-cutting and cloth collage, running until October 7. Xian…

Sep 27Sun
  1. China Tourism News

    Shandong's Dongping Lake Cruise Launches, Opening Circular Lake Water Tourism Route

    On September 27, the 2026 "Friendly Shandong · Canal No. 1" maiden-voyage event at the Dongping venue and the launch ceremony for the "Dongping Lake" vessel were held at the Dongping Lake tourism pier in Dongping County, Shandong. More than 200 people attended, including officials from the Shandong Provincial Department of Culture and Tourism, Dongping County government and related departments, maiden-voyage experience officers and media. The event implements the Outline of the Plan for the Protection, Inheritance and Utilization of Grand Canal Culture and the "Lufeng Canal" cultural tourism corridor task, marking the official start of Dongping Lake's circular water tourism route. The "Dong…

Sep 26Sat
  1. China Tourism News

    Fujian Launches "Min-style Golden Autumn" Tourism Promotion Campaign

    On the evening of September 25, the "Min-style Golden Autumn, Free Mountains and Seas" autumn tourism promotion event was held at the Wuyi Tea Expo Park in Wuyishan, Fujian. It was hosted by the Fujian Provincial Department of Culture and Tourism and organized by the Nanping Municipal Culture and Tourism Bureau and the Wuyishan Municipal People's Government. The event featured a light-and-shadow show, a moonlight concert, a Gongfu tea poetry gathering, and two markets including an intangible cultural heritage market and a "Minchao second venue" market, with 28 booths covering food, cultural creative products and heritage crafts. This autumn, the Fujian Provincial Department of Culture and T…

Sep 24Thu
  1. China Tourism News

    2026 Hakka (Meizhou) Intangible Heritage Week Opens, Releases Heritage-Themed Routes

    On the evening of 23 September, the 2026 Hakka (Meizhou) Intangible Heritage Week opened at Meizhou Academician Square in Guangdong under the theme 'Moon over the Hakka Capital, Heritage Reunion'. It is hosted by the China Intangible Cultural Heritage Protection Association, the Guangdong Provincial Department of Culture and Tourism and the Meizhou Municipal People's Government. The programme combines an opening ceremony, performances, seminars and markets, featuring Puzhai fire dragon, lion dance, cup-flower dance and Guangdong Han opera, Wuhua tea-picking opera, marionette shows and Hakka mountain opera. Meizhou released new heritage-themed tourism routes and signed cooperation agreements…

  2. China Tourism News

    Fourth China (Nanning)-ASEAN Intangible Cultural Heritage Week Opens

    The fourth China (Nanning)-ASEAN Intangible Cultural Heritage Week opened on 24 September in the Sanjie Liangxiang historic district of Nanning under the theme "Intangible Heritage Mid-Autumn Wonder Tour." The opening show brought together Chinese and ASEAN heritage performances including fish-lantern processions, Zhuang drumming, Guizhou Dong grand song, Jing single-string zither, Yunnan divine-bird dance, Myanmar harp and Malaysian Mek Mulung, plus a puppet fire-spitting face-changing act paired with a robot face-changing performance. A themed market offers Guangxi heritage foods and Southeast Asian snacks, with heritage inheritors presenting Zhuang brocade, Sichuan, Suzhou, Hunan and Mia…

  3. China Tourism News

    Ninth Beijing Hongqiao International Pearl Culture Festival Opens

    The ninth Beijing Hongqiao International Pearl Culture Festival opened on the evening of 23 September at the Guantan Art Space in Hongqiao Market, Dongcheng District, under the theme "Moon over the Altar, Pearls Linking Five Continents," drawing several hundred Chinese and international guests and residents. Built around five core themes — international cultural exchange, industry study, cross-border trade, jewellery innovation and intangible-heritage transmission — the festival features one opening ceremony, 14 themed salons and 27 online-offline consumption-promotion events, alongside a multi-country traditional costume and painting exhibition featuring works from seven countries.

  4. China Tourism News

    Yunnan Gift Opens First Flagship Store in Kunming on October 1

    On September 22, the 2026 National Day culture and tourism consumption month main event was held in Mile, Yunnan, where the official Yunnan cultural tourism souvenir brand Yunnan Gift made its debut, covering more than 1,000 products across four series: trendy cultural creative goods, intangible heritage crafts, ecological products and Yunnan lifestyle goods. On October 1, the first flagship store, Yihu Qingcui, will open in Kunming's Cuihu Park inside Lianhua Temple, combining food, tea, fragrance, intangible heritage, cultural creative goods, performances and reading. Yunnan's government work report calls for building the Yunnan Gift brand, aiming to open 2-6 stores within the year.

  5. China Tourism News

    Beijing Cloisonne Court Art Exhibition Opens at Prince Gong's Mansion Museum on 25 September

    From 25 September, the exhibition 'Resplendent Imperial Vessels, Glorious Revival: Beijing Cloisonne Court Art' will open in the East Zone 2 gallery of the Prince Gong's Mansion Museum, co-hosted by the museum under the Ministry of Culture and Tourism and the Beijing Enamel Factory Co., Ltd. It displays replicas of representative Yuan, Ming and Qing cloisonne objects and nearly 58 original works by contemporary master craftspeople. Three sections trace the craft's development, and the exhibition runs until 6 December, closed on Mondays. Master lectures and hands-on craft experiences will also be offered during the run.

Sep 23Wed
  1. China Tourism News

    Autumn Consumption Season Boosts Rural Revitalization via Culture and Tourism

    The 2026 Chinese Farmers' Harvest Festival Autumn Consumption Season, jointly launched by the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce and the Ministry of Culture and Tourism, began in early September and runs through the end of November. The article notes this year's season emphasizes cultural enrichment; Shanghai, for example, launched 53 premium rural tourism routes and 42 branded activities, integrating orchard picking, intangible heritage crafts, camping and cycling, family study tours and harvest festivals. It recommends embedding local cultural consumption IPs, enriching culture-commerce-agriculture-tourism scenarios online and offline, and benefiting farme…

  2. China Tourism News

    2026 Beijing Culture Forum Held with 300+ Cultural Creative Products at Market

    The 2026 Beijing Culture Forum was held in Beijing on September 22-23, co-hosted by the Publicity Department of the CPC Central Committee, the Beijing Municipal Party Committee and the Municipal Government. It comprised one main forum, five parallel forums, six professional salons and multiple ongoing activities at forum reception venues. The accompanying cultural creative market, coordinated by Capital Culture and Technology Group, gathered more than 300 cultural creative products and over 100 selected books, bringing together intangible-heritage creative items and time-honored brand products from the Beijing Municipal Cultural Heritage Bureau, the Beijing Municipal Culture and Tourism Bur…

  3. China Tourism News

    Jieyang Hosts Tourism Promotion and Investment Matchmaking Event

    On September 21, the 'Welcome to Jieyang' Guangdong Jieyang tourism promotion and investment matchmaking event was held at the Jieyang Guest House, organised by the Jieyang Culture, Radio, Television, Tourism and Sports Bureau. Vice Mayor Xu Jianmang said the 1.25-square-kilometre ancient city core preserves architectural remains from the Song, Yuan, Ming, Qing and Republican periods, and the city has nine national-level and 65 provincial-level intangible cultural heritage items. The event released the Mid-Autumn and National Day holiday programme, with more than 770 culture, tourism and sports activities across four categories, including over 210 in Jieyang's ancient city. Five 'Follow Gra…

Sep 22Tue
  1. China Tourism News

    Jingbian Wave Valley Revamps Scenic Area with Technology and Culture

    The Wave Valley scenic area in Jingbian, Yulin, Shaanxi, has upgraded facilities and services under a technology, culture and service quality approach, launching smart guides, timed reservations and facial-recognition entry, a 340-metre 3D landscape bridge, and regular intangible-heritage performances and Danxia science study programmes. It also established 413 standard texts, 312 enterprise standards and a safety protection system.

  2. China Tourism News

    National 'Four Seasons Village Gala' Autumn Event Held in Dalian

    On 22 September, the 2026 national 'Four Seasons Village Gala' autumn main event was held at Laomao Mountain scenic area in Qingyang village, Tongyi subdistrict, Pulandian district, Dalian, Liaoning, under the theme 'Mountains and Seas Share Autumn Colours, Liancheng Celebrates a Bountiful Year'. The performance, staged with Laomao Mountain's main peak as backdrop and Longquan pool as stage, was divided into four chapters and featured mainly local rural arts performers, intangible-heritage inheritors and ordinary villagers. Supporting activities included an intangible-heritage and agricultural produce market and a Yangko parade; willow weaving, paper cutting and shadow puppetry were demonst…

Sep 21Mon
  1. China Tourism News

    10th Hebei Tourism Development Conference Held in Cangzhou, Focusing on Grand Canal Cultural Touris…

    The 10th Hebei Tourism Development Conference was held in Cangzhou, using Grand Canal culture as its IP and integrating martial arts and acrobatics resources. The event featured live performances, folk markets and resource matchmaking, and released the 'Towards High Quality: 2026 Cultural Tourism Scene Innovation Development Report.' Cangzhou is the first prefecture-level city named a national martial arts hometown, with 53 boxing styles; Canghai Qixia Town features 174 new business formats and over 60 performance and interactive projects.

Sep 20Sun
  1. China Tourism News

    11th China Peking Opera Festival Opens Oct 15 in Wuhan

    At the Ministry of Culture and Tourism's third-quarter 2026 press conference in Beijing on Sept 20, Wuhan deputy secretary-general Zhang Mingwu said the 11th China Peking Opera Festival will run Oct 15 to Nov 5 in Wuhan under the theme 'Jingcai Ruxi.' Activities reach the Wuhan metropolitan area and opera-featured counties such as Luotian in Huanggang, covering communities, villages, universities, commercial districts and scenic spots, online and offline. Highlights include celebrity charity tours, intangible-heritage showcases, scholar lecture tours, amateur and campus street performances, and results promotion, plus social-media backstage and check-in interactions aimed at younger audienc…

Sep 17Thu
  1. China Tourism News

    Quanzhou to Launch Over 1,000 Culture and Tourism Events for Mid-Autumn and National Day

    On September 16, the Fujian Provincial People's Government Information Office held a press conference. Quanzhou said it will launch more than 1,000 themed events for the Mid-Autumn and National Day holidays under the theme 'Quanzhou Has Something, Slow Travel Slow Life,' including Minnan Theatre Week, an intangible cultural heritage week, a tea and coffee culture week, and a culture-commerce-tourism consumption season, with nearly 100 heritage workshops opened and 10,000 creative gifts distributed.

Sep 16Wed
  1. China Tourism News

    Xi'an Inbound Tourism Shifts Toward Deep Cultural Experiences

    China Tourism News reported that as the inbound tourism environment improves, Xi'an's inbound travel is shifting from sightseeing checklists to immersive cultural experiences. Attractions such as the Tang welcome ceremony at Huaqing Palace, the Tang court music and dance show 'Empress of the Great Tang' at Tang Paradise, and the performance 'Jijiu Daqin' are drawing foreign visitors. Han Qingli, sales manager at Xi'an Tang Paradise, said the show ran more than 200 performances in the first half of the year and hosted over 100,000 foreign visitors, with many overseas tour groups already booking next year's slots. 'Jijiu Daqin' hosted over 10,000 foreign visitors during the summer and offers…

  2. Pinchain Tourism

    Beijing's Dongcheng District Releases Ten Cultural Exploration Routes

    On September 16, the "Seeking Charm of the Ancient Capital, Enjoying Dongcheng" 2026 Dongcheng District Cultural Exploration Event and Route Launch Ceremony was held at Longtan Zhonghu Park, officially releasing ten new cultural exploration routes presented through Citywalk, cycling, and micro-running formats. The routes cover themes including commercial history, hutong culture, night sightseeing, cycling and food, theater and intangible heritage, Central Axis exploration, traditional Chinese medicine culture, and urban art renewal, catering to both domestic and inbound visitors. Three "cycling + Citywalk" cultural exploration experiences were launched on the same day.

  3. China Tourism News

    10th Hebei Tourism Industry Development Conference Held in Cangzhou

    The 10th Hebei Tourism Industry Development Conference was held in Cangzhou from September 13 to 15. Centred on Grand Canal culture as its core IP, the conference featured live performances, folk markets and resource-matching activities. A cultural tourism scenario innovation session themed 'New Scenarios, New Formats Empowering Cultural Tourism Integration' brought together tourism authorities, major tourism enterprises, investors and academics. The 2026 Hebei cultural tourism resource-matching event produced more than 10 preliminary cooperation intentions. The conference also hosted the 2026 Grand Canal Intangible Heritage Tourism Experience Week and the first intangible heritage stunt pe…

Sep 15Tue
  1. China Tourism News

    Pinglu Canal Zhuang Brocade Scroll Completed Ahead of September 16 Navigation

    On September 13, people of all ethnic groups in Guangxi and ASEAN students gathered at Nanning's Minge Lake to celebrate the completion of a Zhuang brocade scroll marking the Pinglu Canal, with folk songs and dance performances. The scroll was led by the Guangxi Zhuang Brocade Museum with the Guangxi Weaving and Embroidery Development Research Association and Guangxi Jinzhuangjin Cultural Investment Co., supported by Guangxi Vocational University of Technology, Guangxi University's Art College and Nanning Normal University's Guangxi Traditional Craft Research Institute. Weaving master Zhuo Jialing, instructor Li Donglian and weavers including Zhuo Zhiping and Nong Peilian worked 20 hours a…

Sep 14Mon
  1. China Tourism News

    Yunnan Shiping Intangible Heritage Week Opens in Shanghai

    On September 14, the Yunnan Shiping County Intangible Cultural Heritage Week and the 30th Anniversary Exhibition of Shanghai-Yunnan Cooperation opened in Xuhui District, Shanghai. Hosted by the Xuhui District Government Cooperation and Exchange Office and the Shiping County Party Committee and Government under the theme "Deep Mountain-Sea Ties, Shiping-Xuhui Heart to Heart," the event combines intangible heritage performances, tourism promotion, product sales and cooperation achievements. The Shiping County Shanghai Investment Liaison Office, the Shiping Tofu Brand Store (Shanghai) and the Xuhui "Yunnan Products into Shanghai" sales center were unveiled. The exhibition displays tofu, tofu s…

  2. China Tourism News

    Fuyang's Intangible Heritage Tourism Model: 3 National Projects, 167 Inheritors

    Fuyang District in Hangzhou is leveraging the Fuchun River landscape and intangible cultural heritage resources to explore a cultural tourism integration path centered on landscape, heritage and experience. Fuyang has three national-level intangible cultural heritage projects—bamboo paper making, Zhang's bone-setting therapy and the Filial Piety Festival—plus over 100 provincial, municipal and district-level projects, and 167 inheritors at various levels. The district promotes living heritage use through models such as heritage plus scenic areas, villages, study tours, cultural creative products and festivals, but faces challenges including product homogenization, insufficient IP conversion…

  3. China Tourism News

    Grand Canal Intangible Heritage Tourism Week Launches in Cangzhou with 96 Heritage Items

    On September 12, the Wuhao Intangible Heritage Grand Market opened at Cangzhou Garden Expo Park in Hebei, marking the official launch of the 2026 Grand Canal Intangible Cultural Heritage Tourism Experience Week and the first Intangible Heritage Acrobatics Showcase. Centred on the theme "life scenes of canal households", the market creates a large immersive experience setting with five themed exhibition zones, gathering 96 premium intangible heritage items across seven categories including traditional opera, traditional crafts and quyi, of which 68 are provincial-level or above. Zones feature acrobatics such as Wuqiao acrobatics, Cangxian lion dance and Mengcun Bajiquan, opera and quyi inclu…

Sep 13Sun
  1. China Tourism News

    China-Foreign Media Hubei Tour Launches in Wuhan, Spotlighting "Zhiyin Hubei"

    On September 13, the "New Era · Discover China · Seeking Zhiyin in Hubei" China-Foreign Media Hubei Tour launched in Wuhan, with representatives of 100 Chinese and foreign mainstream media and domestic and overseas social media gathering by East Lake. Guided by the Hubei Provincial Publicity Department and co-hosted by the Hubei Provincial Department of Culture and Tourism, Xinhua News Agency's News Information Center and Xinhua's Hubei bureau, the tour runs through September 17, with media teams visiting Wuhan, Xiangyang and other places. A "Jingchu Intangible Cultural Heritage Treasures" display area and a Hubei regional public brand product tasting area featured landmark products such as…

Sep 11Fri
  1. China Tourism News

    Xiamen Launches Over 800 Cultural Tourism Events for Mid-Autumn and National Day

    On 10 September, Xiamen held a press conference on autumn and Mid-Autumn/National Day holiday cultural tourism work. Su Ke, deputy director of the Xiamen Municipal Bureau of Culture and Tourism, said Xiamen will launch over 800 events around themes such as good fortune, drama and public-benefit performances. On 11 September, the 2026 Xiamen Mid-Autumn Tourism Carnival launched, with residents and visitors able to experience citywide mooncake gambling at metro, bus, cruise, scenic area, hotel, community and commercial venues. Xiamen is also holding a Taiwan compatriot mooncake gambling competition with Kinmen and setting up an overseas compatriot venue in Malaysia. To welcome the 21st sessio…

  2. China Tourism News

    Fengning Builds Horse-Culture IP to Drive Multi-Sector Tourism

    China Tourism News reported that Fengning County in Chengde, Hebei, is deepening a horse-culture IP based on its grassland landscape while integrating tourism with intangible heritage, agriculture, and wellness. Datan Town has more than 6,000 horses, one of China's highest township counts; the county introduced a subsidy policy with breeding subsidies and horse insurance. Fengning has built 41 heritage bases, workshops, and homestays, with annual intangible-heritage product sales exceeding 50 million yuan, over 550 training sessions, more than 120,000 trainees, and over 1,500 jobs. The county has 2 four-star hotels and 67 boutique homestays, with recent peak daily visitors reaching 60,000.

Sep 10Thu
  1. Pinchain Tourism

    Six Departments Jointly Issue Opinions to Promote High-Quality Development of Historical Classic In…

    Six departments including the Ministry of Industry and Information Technology, Ministry of Human Resources and Social Security, Ministry of Agriculture and Rural Affairs, Ministry of Commerce, Ministry of Culture and Tourism, and State Administration for Market Regulation jointly issued the Opinions on Promoting High-Quality Development of Historical Classic Industries. Shan Gangxin, Director of the Intangible Cultural Heritage Department of the Ministry of Culture and Tourism, stated that a campaign to promote intangible cultural heritage consumption will be implemented, integrating intangible cultural heritage into communities and bringing intangible cultural heritage products to airports…

  2. China Tourism News

    Yanbian Culture and Tourism Food Season Opens on National Day

    On September 8, the 'Golden Jilin' 2026 Autumn Culture and Tourism Series press conference was held. The Yanbian Culture, Radio, Television and Tourism Bureau introduced the 'One Fish, a Hundred Flavors: Fresh Autumn' 2026 Yanbian Culture and Tourism Food Season, opening on National Day with a full-scenario operation model of 'food + events + intangible heritage + night economy.' The core event is a national chef pollock cooking competition recruiting nearly 100 professional chefs, guided by the Northeast Asia Catering Industry Committee of the World Federation of Chinese Catering Industry. The season has 3 core sections, releases a 'Pollock Food Map,' opens a 'Yanbian Good Things' market w…

Sep 9Wed
  1. China Tourism News

    Ningxia Culture and Tourism Debuts at Expo, Promoting 'Fortress on the Frontier' Brand

    The Culture and Tourism Department of Ningxia Hui Autonomous Region set up an exhibition area at the 2026 China Culture and Tourism Industry Expo, centered on the 'Fortress on the Frontier · Magical Ningxia' brand, showcasing folk performances, intangible cultural heritage products, food experiences, and industrial integration. The area features the 'Dream of Xixia Mausoleum' VR project, smart tourism platforms, and promotes integrated products like 'Travel with Performances,' aiming to attract tourists from Beijing-Tianjin-Hebei and long-haul markets.

  2. Pinchain Tourism

    Beijing-Yushu Cultural Exchange Week Kicks Off in Beijing

    On September 9, the 'Sanjiangyuan Rise · Yushu Meets Beijing' cultural exchange week opened at Shougang Park in Beijing, running until September 13. Leveraging the CIFTIS platform, the event showcases the achievements of Beijing's counterpart support to Yushu over 16 years, including intangible cultural heritage displays, industry promotions, and food tastings, along with a 'Qinghai Good Products' matchmaking event.

Sep 8Tue
  1. China Tourism News

    Foshan Food Culture: From Intangible Heritage to Viral Chicken Pot

    The article introduces Foshan's food culture as one of the birthplaces of Cantonese cuisine, with Shunde District certified as a UNESCO 'World Capital of Gastronomy'. Foshan has dozens of food-related intangible cultural heritage items, such as Shunde Jiudagui and Chencun Fen. The article also mentions that Chencun's 'Mo's Chicken Pot' went viral after a food blogger's visit, and the local government quickly improved infrastructure, providing free parking, reflecting a shared atmosphere between hosts and guests.

  2. China Tourism News

    Foshan's Food Culture Tourism Integration for Shared Enjoyment

    Foshan, one of the birthplaces of Cantonese cuisine, with Shunde as a UNESCO 'World Capital of Gastronomy', promotes food tourism through 'food + intangible heritage' integration, management of street food shop popularity, and creation of shared spaces. After Mo's chicken pot went viral, the government responded quickly to ensure services.

Sep 7Mon
  1. China Tourism News

    Ministry of Culture and Tourism Expands Development Space for Heritage Industries

    At a State Council Information Office press conference, the Ministry of Culture and Tourism outlined plans to expand development space for heritage industries such as silk, tea, and porcelain. Efforts will focus on three areas: intangible cultural heritage protection, business model innovation, and promotion. Initiatives include bringing heritage products into airports, high-speed rail, and duty-free shops, creating immersive experiences, and launching themed inbound tourism routes.