报道指出，外国游客来华旅游正从“打卡观光”转向“去景点化、重体验感、全域漫游”，跨城、多元、深度个性化行程增多，县域旅游受青睐。国家移民管理局预测中秋假期日均出入境旅客达225万人次，国庆假期日均达215万人次，单日最高通关量预计突破240万人次。2025年景德镇接待入境游客同比增长39.63%，入境旅游花费同比增长44.59%。今年上半年入境外籍人员2291.4万人次，同比增长20.4%，其中免签入境1781.5万人次，占比77.7%，同比增长30.6%。自2026年8月20日起，中国对吉尔吉斯斯坦、越南公民实施240小时过境免签和海南30天入境免签政策，240小时过境免签适用国家增至57…
During the Mid-Autumn holiday, 'Chinese romance' and immersive traditional-culture travel became a cultural tourism highlight, with long-haul trips concentrating on autumn destinations. Tongcheng Travel data show local and nearby bookings accounted for nearly 60%, cross-province orders rose 21% versus this year's Dragon Boat holiday, and local scenic-area ticket booking heat rose 17% year on year. Meituan data show searches for 'Mid-Autumn restaurant' rose 233% week on week, 'reunion dinner' 332%, 'lantern fair' nearly eightfold, and 'intangible-heritage lantern fair' more than twentyfold. Qunar data show night-tour product bookings doubled year on year and 'autumn-chasing flight routes' bo…
交通运输部数据显示，2026年中秋3天全社会跨区域人员流动总量为6.42亿人次，比2024年中秋假期增长2.2%。国家移民管理局数据显示，中秋假期全国边检机关共保障670.9万人次中外人员出入境。接待人次方面，广东以2481.7万人次居首，山东1959.3万人次、四川1336.88万人次紧随其后。旅游花费方面，山东以150.2亿元居首，广东125.5亿元、北京115.4亿元位列其后。人均消费方面，北京以1313.90元居首，江苏1048.92元、天津876.25元位列其后。主要城市中，成都以815.6万人次和290.31亿元居首，但需注意其统计口径为“全市商品和服务消费之和”。北京接待入境游…
Nine departments including the Ministry of Commerce, National Development and Reform Commission and Ministry of Culture and Tourism issued the Opinions on Further Stimulating Lower-Tier Market Vitality and Boosting County Consumption, setting out 18 specific measures including promoting integrated commercial, agricultural, cultural, tourism and sports development. The article cites data showing China's county areas account for about 90% of national land area and about half the population. Tongcheng Travel data shows that this summer, average stays in popular counties increased by 2.3 days from the same period in 2025, with orders of five nights or more up 8% year on year; Ctrip data shows t…
Reporters from China Tourism News followed the Hubei-themed "Vital China Research Tour" organized by the Publicity Department of the CPC Central Committee, visiting Wuhan's Tanhualin, Qichun, Jingmen's Zhanghe, Xiaogan, Ezhou's Sanshan Village and Gucheng's Yanhe Village to observe Hubei's culture-tourism integration. Wuhan's Tanhualin historic district has 52 protected historic buildings and received 12.18 million visitors in 2025. Qichun's mugwort industry chain reached 19 billion yuan in comprehensive output value in 2025, supporting more than 300,000 jobs. Jingshan hosted 48 international and domestic events including WTA125 and ATP100 in 2025, with "tennis+" comprehensive output value…
Citing Qunar data, Pinchain Tourism reports that the 2026 three-day Mid-Autumn holiday, separated from National Day by only three working days, drove long-haul and outbound demand as travellers combined leave into a 13-day break. Bookings for 'autumn-chasing' routes rose 1.8x week-on-week and night-tour products doubled year-on-year, with Chinese-style parks overtaking international IP parks and Jiangxi's Gexiancun ranking as the hottest attraction. Beijing, Nanjing, Shanghai and seven other cities led hotel demand, where parent and family rooms exceeded 60% of bookings, while county-level short trips also gained. London and Los Angeles entered the top-10 outbound destinations for the first…
With only three working days between Mid-Autumn Festival and National Day in 2026, the '3 days off for 13' leave strategy has created a super-long golden week, pushing the lodging market into an early booking boom. As of September 21, Huazhu Group data showed overall hotel booking rates for September 25 to October 7 rose about 2 percentage points year on year, with room nights up 22%. Top 10 first- and second-tier cities include Beijing, Shanghai and Nanjing; top 10 third- and fourth-tier destinations include Luoyang, Yangzhou and Guilin; top 10 county destinations include Jiuzhaigou, Yangshuo and Antu.
A China Tourism News article analyzes four booking peaks for the Mid-Autumn and National Day holidays: Mid-Autumn, extended-leave shoulder, National Day main period and late-holiday shoulder. Citing platform data, it says hotel bookings in popular cities rose over 35% year on year, county-level hotel interest grew 32%, long-haul travel bookings rose over 25%, and high-quality hotel bookings increased nearly 10 percentage points. It advises hotels to manage time, space and experience accounts, and prepare pricing curves, products, staffing and public-opinion plans.
Booking data from multiple travel companies show changed travel rhythms and preferences for the 2026 Mid-Autumn Festival and National Day holiday: earlier departures, longer itineraries, deeper experiences and farther destinations. Tuniu data show that among users whose trips span Oct 1-7, over 35% departed before the National Day holiday and over 10% left before Mid-Autumn to avoid the first peak on Sept 25. Meituan data show over half of travellers chose to depart before Sept 30. Ctrip data show cross-province travel rose to 82% during the National Day golden week. Tongcheng data show bookings for domestic long-haul flights over 1,200 km rose 34% year on year, outbound travel search heat…
Meadin Research released its 2026 Gansu county-level tourism development report, analysing the province through a three-tier framework of counties, cultural-tourism groups and scenic areas. In H1 2026 Gansu received 217 million visits and RMB 152 billion in tourism spending, up 10.1% and 15.2% year on year; inbound visitors reached 146,800, up 44.3%. The report argues the dividing line for county rankings is shifting from resource endowment to the completeness of the operating chain, with only Dunhuang leading across all three tiers.
Pinchain Tourism reports that the 2026 World Tourism Cooperation and Development Conference was held at the Shougang International Convention and Exhibition Center in Beijing, where the World Tourism City Development Report (2025-2026) was released. Beijing, Shanghai and Hong Kong ranked in the top ten of the global tourism city ranking, with Beijing fifth, up two places from last year. The report assesses 100 tourism cities across six dimensions: city visibility, industry prosperity, city intelligence, tourism safety, economic contribution and visitor satisfaction. National Immigration Administration data released in July showed 22.914 million inbound foreign visits in the first half of 20…
In summer 2026, China's nighttime cultural tourism market continued to heat up, with bookings for night tours and night economy products up 52% YoY. County-level night tour bookings grew 67% YoY, with popular destinations including Anji in Zhejiang, Fenghuang in Hunan, Yangshuo in Guangxi, Zhenyuan in Guizhou, and Tongxiang in Zhejiang. Non-local visitor orders accounted for 56% of night tour products. Many museums launched new night experiences, and night markets, beer festivals, and music festivals enriched nighttime consumption. Shanghai Metro optimized extended hours to connect cultural venues and commercial night markets. Experts note night tourism is shifting from scale expansion to q…
The Mid-Autumn and National Day holiday '3 days leave for 13 days off' strategy has drawn attention, with travel trends showing earlier booking cycles, a four-wave domestic travel pattern, and parallel growth in long-haul deep tours and county-level relaxed travel. Tuniu data shows some European long-haul group products sold out over a month in advance. GZL's report shows 8-11 day cross-province long-haul products became mainstream this year. Tongcheng Travel data shows that as of August 24, bookings for county-level destination travel products grew over 60% compared to July. The article suggests the industry respond with product innovation, coordinated governance for multi-wave passenger f…
Tongcheng Travel released its 2026 Mid-Autumn and National Day travel trend forecast. As of September 14, searches for 'Mid-Autumn' and 'National Day' rose 278% month on month, flight bookings to popular domestic cities grew over 40% year on year, and hotel stays of five days or more increased about 7 percentage points. Southwest and Northwest long-haul travel led with related product bookings up over 30% year on year; outbound small-group and customized tours saw per-capita spending rise over 20%. County-level travel product bookings grew 42% year on year, while multi-country tour bookings rose over 65%.
Hilton announced that its China hotel network now covers 300 destinations. It currently operates more than 1,100 hotels in Greater China, covering all provincial-level regions, all tier-one and tier-two cities and nearly 70% of prefecture-level cities, with select-service brands reaching nearly 40% of strong county-level tourism destinations. New destinations this year include Zhangzhou, Yuyao, Ningguo, Linxia and Wuyishan. Hilton also announced a partnership with the Henan Museum focused on rest culture, offering exclusive gifts and member experiences.
Meadin Research released the August 2026 China county and district tourism communication report. In August, the national summer tourism market remained strong, with county trips, summer retreats, study tours and inbound tourism driving growth. Nine government departments issued opinions to promote integrated development of commerce, agriculture, culture, tourism and sports, accelerating policy benefits to counties. The report publishes top 100 lists for county and district tourism communication and analyses four index dimensions: mainstream, mass, industry and operations.
China Tourism News reported that Fengning County in Chengde, Hebei, is deepening a horse-culture IP based on its grassland landscape while integrating tourism with intangible heritage, agriculture, and wellness. Datan Town has more than 6,000 horses, one of China's highest township counts; the county introduced a subsidy policy with breeding subsidies and horse insurance. Fengning has built 41 heritage bases, workshops, and homestays, with annual intangible-heritage product sales exceeding 50 million yuan, over 550 training sessions, more than 120,000 trainees, and over 1,500 jobs. The county has 2 four-star hotels and 67 boutique homestays, with recent peak daily visitors reaching 60,000.
Summer tourism was stable with four trends: family travel upgraded with more three-generation trips; county destinations surged with bookings up over 80%; sports-culture-tourism integration boosted spending; both inbound and outbound thrived, with inbound orders growing significantly.
Tongcheng Travel report shows that in summer 2026, bookings for night tours and night economy products increased 52% year-on-year. Cross-city night tours became mainstream, with non-local orders accounting for 56% and users aged 18-35 accounting for 58%. Scenic night tour tickets increased 37%, museum night sessions increased 52%. County night tours increased 67%, with Anji, Fenghuang, etc. as popular destinations.
Meadin Research released its tourism communication report for China's counties and districts in June 2026. Driven by the Dragon Boat Festival, graduation trips, and summer preheating, the tourism market saw robust supply and demand. Top 10 counties for comprehensive communication power include She County, Yi County, Altay City, etc.; top 10 districts include Shinan District of Qingdao, Huangshan District, etc. The report analyzes index changes across mainstream, public, industry, and operation dimensions, with benchmark cases.
The Meadin Research Institute released its July 2026 tourism communication report for Chinese counties and municipal districts. The summer peak season boosted heat for summer retreats, study tours, and folk festivals. The average tourism communication index for counties was 77.05, and for municipal districts 78.36. Provinces like Anhui, Gansu, and Shanxi performed prominently, while Xinjiang led in county-level index average. The report highlights film/TV-driven traffic, festival gatherings, summer retreats, and agri-tourism integration as key county tourism features, while districts focused on night economy and events.