Nine Departments Issue Measures to Boost County Consumption; County Tourism Data Strong

Nine departments including the Ministry of Commerce, National Development and Reform Commission and Ministry of Culture and Tourism issued the Opinions on Further Stimulating Lower-Tier Market Vitality and Boosting County Consumption, setting out 18 specific measures including promoting integrated commercial, agricultural, cultural, tourism and sports development. The article cites data showing China's county areas account for about 90% of national land area and about half the population. Tongcheng Travel data shows that this summer, average stays in popular counties increased by 2.3 days from the same period in 2025, with orders of five nights or more up 8% year on year; Ctrip data shows t…