Fuyang's Intangible Heritage Tourism Model: 3 National Projects, 167 Inheritors

Fuyang District in Hangzhou is leveraging the Fuchun River landscape and intangible cultural heritage resources to explore a cultural tourism integration path centered on landscape, heritage and experience. Fuyang has three national-level intangible cultural heritage projects—bamboo paper making, Zhang's bone-setting therapy and the Filial Piety Festival—plus over 100 provincial, municipal and district-level projects, and 167 inheritors at various levels. The district promotes living heritage use through models such as heritage plus scenic areas, villages, study tours, cultural creative products and festivals, but faces challenges including product homogenization, insufficient IP conversion…