Second Great Wall Culture and Tourism Integration Conference Held in Qian'an

From September 27 to 29, the 2026 Second Great Wall Culture and Tourism Integration Conference was held in Qian'an, Hebei Province. UN Tourism Ambassador Zhu Shanzhong released Great Wall inbound study tour products focused on international youth study needs. The conference held two thematic exchange sessions and launched the second 'Our Great Wall' themed exhibition, focusing on five themes: Great Wall history, protection, cultural creativity, architecture, and art. Guests also visited the 'Qian'an Cup' Great Wall cultural creativity exhibition and the 'Great Wall Covenant' international photography exhibition.