JTB与Fontrip合作推出TOHOKU FunPASS数字周游券
JTB、Goodfellows JTB和Fontrip Technology Japan三家公司建立合作，以加速跨境旅游发展。合作将JTB集团在日本全国的区域网络和分销系统，与Fontrip集团在台湾、日本、香港和澳门运营的跨境数字旅游平台及FunPASS周游券品牌相结合。三方将于2026年10月1日起销售TOHOKU FunPASS数字观光周游券，提供三种方案，覆盖30多个设施和店铺。
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#日本
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IHG Newsroom IHG Introduces Noted Collection Brand to Japan
IHG Hotels & Resorts announced the introduction of its premium collection brand Noted Collection to Japan with two hotels in Tokyo. The Shinjuku property is a 207-key conversion with SC Capital Partners, opening in 2027; the Ginza property is an 81-key new-build with An Consulting, opening in 2029 and bringing IHG to Ginza for the first time. Noted Collection launched this year as IHG's 21st brand.
Web in Travel Trip.Biz launches Agent ONE; India travel market grows just 1% in 2025
Trip.Biz, Trip.com Group's business-travel arm, unveiled its Agent ONE AI suite at the Transform 2026 summit in Singapore, comprising planning, booking, approval and insight agents, claiming it cuts average booking time from about 45 minutes to 2 minutes and approval waits from over an hour to under 3 seconds. Meanwhile, a Phocuswright report shows India's travel market grew just 1% to $41.7 billion in 2025, with a 13% rebound to $47.2 billion expected in 2026. Cloudbeds and Klook launched a two-way distribution integration, and WTTC, JATA and Tourism EXPO Japan signed an MOU.
JTB Group Newsroom JTB and Tourism Malaysia Sign MOC to Promote Travel
JTB and Tourism Malaysia signed a memorandum of cooperation (MOC) to jointly stimulate and expand Japanese outbound travel to Malaysia under the Visit Malaysia 2026-2027 campaign. The cooperation runs from September 2026 to December 2027 and focuses on four pillars: media promotion, familiarization trips for JTB sales staff, digital content and social media outreach, and growth of group travel including MICE and educational trips. The two sides also plan measures such as two-way charter flights, with 2027 marking the 70th anniversary of Japan-Malaysia diplomatic relations.
Agoda Newsroom Agoda: Japan's Silver Week Travel Interest Surges
Agoda data shows Japan's 2026 Silver Week, with first five-day holiday in 11 years, saw domestic travel searches up 120% and international up 131%. Takamatsu searches rose 661%; Seoul, Bangkok top international destinations.
Skift Feed The Short-Term Rental Model for Shrinking Places
Short-term rental regulation has long focused on housing scarcity, as in New York and Barcelona. But a growing number of regions face the opposite: housing vacancy amid population decline. Japan has about 9 million empty homes, 13.8% of its housing stock. Italy's 'albergo diffuso' model converts empty homes into a unified hotel, creating jobs but hard to scale. Germany's Black Forest and others are piloting it.
Agoda Newsroom Agoda Reveals Growing Travel Interest Ahead of Sporting Event in Japan
Agoda's analysis shows that during a major Asian sporting event held in Aichi Prefecture, Japan from September 19 to October 4, 2026, Nagoya City was the most searched accommodation destination, but surrounding cities like Toyota City and Ichinomiya City saw surges, with Toyota City up 715%. Among international markets, Taiwan had the highest search volume, while China saw a 724% increase.
JTB Group Newsroom JTB and Orix Hotel Management Jointly Host Kids Job Challenge
Orix Hotel Management and JTB announced the first joint hosting of the 'Tsunagu Hagukumu Tourism Kids Job Challenge' from October 10 to December 19, 2026, across 12 prefectures in Japan. The program offers about 50 types of job experiences related to local tourism, aiming to foster children's interest in the tourism industry and promote sustainable tourism.
JTB Group Newsroom JTB and Partners Establish Sports Hospitality Promotion Council
JTB, Kinki Nippon Tourist, Tobu Top Tours, and Pia have jointly established the Sports Hospitality Promotion Council (SHPC) to maximize the social and economic value of sports. The council will hold its first study tour during the 20th Asian Games in Nagoya in October 2026.
IHG Newsroom IHG signs landmark 14-hotel portfolio deal in Japan
IHG signed a landmark portfolio deal with GCP Hospitality for 14 hotels in Kyoto totaling 1,063 rooms, including 12 Garner hotels, one Holiday Inn Express, and one unbranded hotel. All will be converted and open in phases over the next 12 months, marking one of Japan's largest conversion deals in recent years.
JTB Group Newsroom JTB Group Donates 17 Million Yen to Support Kumamoto Earthquake Victims
JTB Group has announced a total of 17 million yen in support for victims of the 2026 Kumamoto earthquake, including a 10 million yen donation to the official relief fund. The company is also preparing a points donation program for its travel members and considering mechanisms to channel customer contributions to the affected areas.
JTB Group Newsroom JTB Releases Summer 2026 Travel Trends Forecast
JTB forecasts 71.17 million Japanese travelers for summer 2026 (July 15-August 31), down 4.6% year-on-year. Domestic travelers 69 million, overseas 2.17 million. Due to rising prices, travelers are cost-conscious, choosing nearby and affordable destinations.
PhocusWire All News Japan's inbound tourism boom becomes policy priority
According to Phocuswright research, Japan's total travel gross bookings rose 8% to $94.2 billion in 2025. Inbound arrivals reached a record 42.7 million, while outbound travelers totaled 14.7 million. The government now treats tourism as a pillar, targeting 60 million inbound visitors and ¥15 trillion spending by 2030, but shifting focus to higher-value travel, regional dispersion, and overtourism management.
US Travel Advisories Japan - Level 1: Exercise Normal Precautions
The U.S. Department of State reissued its Japan travel advisory after a periodic review without changes, keeping the country at Level 1 (Exercise Normal Precautions). The advisory reminds U.S. citizens to always exercise caution when traveling abroad and recommends enrolling in STEP, reviewing the Country Security Report for Japan, preparing a contingency plan, checking CDC travel health information, and buying insurance covering evacuation assistance, medical insurance, and trip cancellation.
SAP Concur Blog JTB-CWT Concur TripLink Integration: Enhancing Business Travel in Japan
SAP Concur announced the integration of JTB-CWT with Concur TripLink, enabling companies with domestic business travel in Japan to book air, hotel, and rail through JTB-CWT's B+PLUS online booking tool, with automatic syncing to SAP Concur. The integration offers flexible booking options, real-time data integration, enhanced visibility and compliance, and improved duty of care.
FCDO Travel Advice Japan Travel Advice: Middle East Escalation Affects Global Travel
The UK FCDO updated its travel advice for Japan, adding information about flooding and heavy rain. It also notes that escalation in the Middle East has caused widespread travel disruption, including airspace closures, delayed and cancelled flights, which may affect travelers even if their destination is not in the Middle East. Travelers are advised to check advice for transit countries, monitor airline updates, review insurance, and follow media.