JTB Group Newsroom·· 2026-07-02
JTB Releases Summer 2026 Travel Trends Forecast
2026年夏休み（7月15日～8月31日）の旅行動向｜ニュースルーム｜JTBグループサイト
AI Overview
JTB forecasts 71.17 million Japanese travelers for summer 2026 (July 15-August 31), down 4.6% year-on-year. Domestic travelers 69 million, overseas 2.17 million. Due to rising prices, travelers are cost-conscious, choosing nearby and affordable destinations.
Source:JTB Group Newsroom · jtbcorp.jp