JTB Group Newsroom·· 2026-09-01
JTB and Partners Establish Sports Hospitality Promotion Council
Establishment of the General Incorporated Association for the Promotion of Sports Hospitality and Announcement of the Sports Hospitality Study Tour
AI Overview
JTB, Kinki Nippon Tourist, Tobu Top Tours, and Pia have jointly established the Sports Hospitality Promotion Council (SHPC) to maximize the social and economic value of sports. The council will hold its first study tour during the 20th Asian Games in Nagoya in October 2026.
Source:JTB Group Newsroom · jtbcorp.jp