China Tourism Academy Releases 2026 Cultural Tourism Scenario Innovation Report

On September 14, the China Tourism Academy released the report 'Toward High Quality: 2026 Cultural Tourism Scenario Innovation Development Report' in Cangzhou, Hebei, systematically reviewing the current state and trends of cultural tourism scenarios nationwide and using Hebei as a sample to analyze the foundations, market characteristics, and improvement measures for scenario innovation. The report notes that national cultural tourism scenarios are shifting from single scenic spots to full-area coverage, from shallow sightseeing to deep immersion, from isolated advances to business-format integration, and from resource endowment to scenario innovation, while facing issues such as content h…