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Sep 29Tue
  1. China Tourism News

    11th Chongqing Cultural Tourism Consumption Season Launches with 400+ Events

    On September 28, the 11th Chongqing Cultural Tourism Consumption Season (Autumn/Winter) launched at Hanfeng Lake Tourist Resort in Kaizhou District, running until end of December. The event features six themed exhibition zones and coordinates with commerce, sports, and agriculture departments to launch hundreds of themed consumption activities. Districts and counties will host over 400 integrated commerce-culture-tourism-sports-agriculture events and introduce 100 distinctive cultural tourism consumption scenarios. Kaizhou District issued 17 consumption promotion measures, including 1-yuan tickets, scenic spot discounts, and dining and accommodation concessions.

Sep 28Mon
  1. China Tourism News

    Chongqing's A-Level Scenic Spots Receive 2.7258 Million Visitors During Mid-Autumn Holiday

    During the Mid-Autumn holiday, Chongqing launched a series of cultural-tourism consumption activities under the "Magnificent Landscapes, New Charm of Chongqing" brand. Key monitored A-level scenic spots received a total of 2.7258 million visitors. More than 100 themed cultural-tourism consumption events were held, with over 20 million yuan in consumption vouchers issued, alongside partnerships with Sinopec and Didi for fuel and ride subsidies. Museums across the city organized 105 special exhibitions and 233 cultural activities, receiving 331,500 visitors.

Sep 25Fri
  1. China Tourism News

    Shaanxi Launches "Two-City Weekend Travel" Promotion Campaign

    The "Two-City Weekend Travel" Shaanxi promotion campaign launched in Baoji, leveraging Shaanxi's geographic proximity to neighboring provinces and its high-speed rail and highway network to normalize Friday-to-Sunday cross-province weekend trips. The Shaanxi Provincial Department of Culture and Tourism promoted two-day-one-night and three-day-two-night packages, self-drive routes and benefits for out-of-province visitors. For the Mid-Autumn and National Day holidays Shaanxi offers 1,221 cultural-tourism activities, 3,089 events, 35 premium routes, 166 benefit measures and 8.073 million yuan in consumption vouchers. The event is hosted by the Shaanxi Provincial Department of Culture and Tour…

Sep 24Thu
  1. China Tourism News

    China State Council: 6 Cruise Ships to Operate 14 Voyages During Mid-Autumn and National Day Holida…

    On September 24, the State Council Information Office held a press conference. Li Yang, Vice Minister of Transport, said that during the Mid-Autumn and National Day holidays, 6 cruise ships will operate 14 voyages in Shanghai, Tianjin, and Shenzhen. This year, non-destination sea cruises have grown rapidly; the product is a 3-day, 2-night short sea cruise mainly targeting young people and families. Policy innovations include: tourists can apply for exit-entry permits, basically achieving 'arrive and go'; precise consumer positioning; and cruise offerings such as leisure entertainment and duty-free shopping. The average age of participants is about 8 years younger than traditional consumer g…

  2. China Tourism News

    Localities Launch Mid-Autumn Cultural Tourism Events and Benefits

    China Tourism News reports that as Mid-Autumn approaches, localities are launching cultural tourism events and benefits. Jiangxi plans activities around travel, reunion and autumn leisure; Shantou in Guangdong offers moon-worship and tea ceremony events; Ordos in Inner Mongolia organizes moon-viewing and Ulan Muqir performances. Fuzhou issues 1.5 million yuan in cultural tourism coupons, Xiamen offers ticket-stub discounts, and Hangzhou launches over 400 discount measures including inbound tourism coupons. Sanya sets up welcome stations and five luggage transfer routes covering 210 service points.

  3. Pinchain Tourism

    Tongcheng's HopeGoo Distributes Inbound-Travel Consumption Vouchers

    On September 23, Tongcheng Travel's international platform HopeGoo launched the 2026 "Hi Zhejiang" Hangzhou inbound-travel consumption vouchers, its first time distributing a government-led inbound-travel voucher program. Foreign and Hong Kong/Macau/Taiwan users can claim hotel and attraction ticket vouchers via the HopeGoo app: 20% off hotel bookings over RMB 210, capped at RMB 210 off, and 20% off attraction tickets, capped at RMB 60 off. Vouchers are valid for seven days from claim, with one per category per user. The first batch runs from September 23 to December 25, 2026, for stays and visits through December 31, 2026.

Sep 23Wed
  1. China Tourism News

    Ningxia Launches 130 Cultural Tourism Events for Mid-Autumn and National Day

    On September 22, Ningxia held a media briefing on five cities' coordinated cultural tourism offerings, announcing 130 promotional events for the Mid-Autumn and National Day holidays, focusing on six integration segments: culture-tourism plus sports, performances, food, intangible heritage, red tourism and museums, with supporting measures including consumption vouchers, ticket discounts, ticket stub interoperability, free parking and traffic optimization. Yinchuan, Shizuishan, Wuzhong, Guyuan and Zhongwei each launched themed activities.

  2. Pinchain Tourism

    Fifth China (Sichuan) International Panda Consumption Festival Launches with Over RMB 600 Million i…

    Sichuan Provincial People's Government Information Office held a press conference on 20 September to present the fifth China (Sichuan) International Panda Consumption Festival. Running from 22 September to 30 November, the festival uses a "1+3+16+N" framework across premium shopping, dining, tourism and performances, launching in Chengdu on the evening of 22 September with 40 new "Shuli Anyi" consumption scenarios and mobilizing over 10,000 merchants province-wide. More than RMB 600 million in "Shuli Anyi" commercial-service vouchers will be issued, with local subsidies for 10 categories of smart products. A "ticket-stub benefit" program links retail, dining, lodging and culture-tourism, le…

Sep 22Tue
  1. China Tourism News

    2026 Zhejiang Autumn Cultural Tourism Season Launches with Over 66.9 Million Yuan in Vouchers

    On September 21, the 2026 Zhejiang autumn cultural tourism consumption season launched at the Old Bund in Jiangbei District, Ningbo, running through the end of November. The province will offer more than 3,000 discount measures, with over 340 scenic areas providing special offers, including more than 210 offering half-price or free admission for the autumn school break. It will issue over 66.9 million yuan in consumption vouchers and guide OTA platforms and banks to invest 220 million yuan in promotional funds.

Sep 21Mon
  1. TravelDaily China

    Meituan Launches Airline Membership Benefits with Major Chinese Carriers

    On 20 September, Meituan launched airline membership benefits with Air China, China Eastern, China Southern, Hainan Airlines and others. Black Gold and Black Diamond members can access exclusive fares and a 'price-match guarantee' on designated routes, plus a coupon pack with six RMB 5 no-threshold vouchers usable for dining, lodging and activities at destinations, expected to cover tens of millions of members. Meituan data showed National Day flight bookings by Black Diamond and Black Gold members rose 138% and 66% year on year as of 20 September, while long-haul bookings for the combined Mid-Autumn and National Day holidays grew 55%.

  2. China Tourism News

    Hangzhou Launches 15-Day Mid-Autumn and National Day Culture-Tourism Campaign

    The Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism held a media briefing on September 20, announcing a 15-day 'Autumn in Hangzhou' Mid-Autumn and National Day culture-tourism campaign from September 23 to October 7, featuring six flagship events, ten themes, 202 products and over 400 discount offers. The campaign focuses on rural, sports-and-performance, museum, arts and technology tourism integration, issues inbound tourism consumption vouchers for overseas visitors and upgrades the eight-service 'AI Hangzhou Easy Travel' system.

Sep 17Thu
  1. China Tourism News

    Fujian Launches 2,600+ Autumn Culture and Tourism Events with 300+ Benefit Measures

    On September 16, Fujian held a press conference in Fuzhou on its Mid-Autumn and National Day holiday and 'Fujian-style Golden Autumn' culture and tourism promotion campaign. The provincial culture and tourism department said more than 2,600 events and over 300 benefit measures will be offered this autumn under the 'Fresh Fujian, Fujian-style Life' theme, featuring five signature autumn scenes and ten autumn-themed routes. Benefit measures include RMB 1.5 million in culture and tourism consumption vouchers in Fuzhou, free admission to Wuyishan's main scenic area, and flight-linked scenic discounts in Sanming.

Sep 14Mon
  1. Meadin Research

    Meadin Research: August 2026 Scenic Area Operations Report

    Meadin Research released its August 2026 scenic area operations report, noting that August policies featured incentives, scenario innovation, service upgrades and digital empowerment, with Jiangsu, Jiangxi and Jiuquan in Gansu activating demand via consumption vouchers and subsidies, while Chongqing and Hainan pushed inbound consumption and departure tax-refund facilitation. Summer traffic stayed high: Changbai Mountain received 993,400 visitors in August, up 20.4% year on year, and Daocheng Yading drew 75,600 entries in the first week of free admission, up 31.5%. The report also published 5A and 4A scenic-area brand influence rankings and projected that September will show falling volumes,…

Sep 11Fri
  1. China Tourism News

    Hunan Inbound Visitor Spending Up 30.9% in First Half

    China Tourism News reported that Hunan is using culture and tourism to spur consumption through new scenes, incentives, and service quality. In the first half, total domestic and inbound visitor arrivals rose 4.94% year on year on a like-for-like basis and total visitor spending rose 4.58%; inbound arrivals reached 1.2573 million and inbound spending US$788 million, up 16.59% and 30.90% respectively. The province held over 2,000 consumption-promotion events, issued more than 50 million yuan in vouchers, and designated 20 provincial-level nighttime culture and tourism consumption clusters. Since July, Zhangjiajie's Tianmen Mountain has averaged 15,000 visitors daily, with inbound visitors ab…

Sep 9Wed
  1. China Tourism News

    Hubei Launches Autumn Consumption Season with Over 1,000 Events to Boost Tourism

    The Hubei provincial government announced the launch of the 'Zhihuan Hubei · Enjoy Golden Autumn' consumption season from September to early December, integrating culture, tourism, commerce, and sports resources to host over 1,000 promotional events. Key activities include the Yangtze River Culture and Art Season, the Hubei Culture and Tourism Development Conference, the 11th China Peking Opera Festival, and the Wuhan Open tennis tournament. The province will distribute consumption vouchers and prize funds totaling 180 million yuan to stimulate spending across dining, accommodation, travel, shopping, and entertainment.

Sep 8Tue
  1. China Tourism News

    Lu'an Autumn Tourism Season Launches with Million-Yuan Vouchers

    On September 5, the 2026 Lu'an Autumn Culture and Tourism Consumption Season kicked off at the city's Sports Center, hosted by the Lu'an Culture and Tourism Bureau under the theme 'Autumn Colors on the Dabie Mountains, Wellness in Lu'an.' The event offers 7 boutique travel routes and 6 product series covering leaf-peeping, wellness, food, and more. One million yuan in tourism vouchers will be distributed, with first-time subsidies for inbound visitors. A 'ticket-stub economy plus vouchers' model allows discounts at attractions and hotels with tickets from events like 'Anhui Wonderful Performances.' An intangible heritage market is also featured.