Zhejiang Launches Civilized Tourism and Green Consumption Campaign

On September 21, Zhejiang held its civilized tourism and green consumption campaign alongside a market service quality improvement initiative in Pan'an, Jinhua, with about 200 representatives from cultural and tourism departments, industry associations and co-creation partners. The event released a civilized tourism results list and the IP mascot Lalan, and disclosed that the Junzilan digital app 2.0 had over 50,000 registered users, 215 connected tourism entities and more than 345 listed benefits as of September 17. Ant Group, Wasu Media and China Southern Airlines deepened cooperation with the platform on credit-based tourism, cultural tourism benefit cards and air travel.