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TodaySep 30Wed
  1. Pinchain Tourism

    Mid-Autumn 'Chinese Romance' Trend Lifts Long-Haul Autumn Travel

    During the Mid-Autumn holiday, 'Chinese romance' and immersive traditional-culture travel became a cultural tourism highlight, with long-haul trips concentrating on autumn destinations. Tongcheng Travel data show local and nearby bookings accounted for nearly 60%, cross-province orders rose 21% versus this year's Dragon Boat holiday, and local scenic-area ticket booking heat rose 17% year on year. Meituan data show searches for 'Mid-Autumn restaurant' rose 233% week on week, 'reunion dinner' 332%, 'lantern fair' nearly eightfold, and 'intangible-heritage lantern fair' more than twentyfold. Qunar data show night-tour product bookings doubled year on year and 'autumn-chasing flight routes' bo…

Sep 21Mon
  1. China Tourism News

    Dongjiao Village in Zaoyang, Hubei Hosts National Farmers' Harvest Festival Main Venue, Acceleratin…

    The ninth China Farmers' Harvest Festival national main venue event was held in Dongjiao Village, Huancheng Subdistrict, Zaoyang City, Xiangyang, Hubei, around the autumn equinox on September 23. Once dominated by loess hills, the village developed peach orchards after party secretary Hu Aiguo returned from military service in 1984, now described as orchards on the ridge, grain in the middle and fish ponds below, with per capita disposable income exceeding RMB 30,000 in 2025. The village leases and renovates idle houses and abandoned factories, introducing themed homestays and rural cafes under a 'stay one night, eat three meals, take two bags' agritourism model. Local authorities also intr…

  2. China Tourism News

    Homestay Digital-Intelligence Transformation: Platforms Supply Technology, Capabilities Must Be Int…

    Based on 239 valid questionnaires and interviews around Erhai Lake in Dali, Yunnan, the article analyzes homestay digital-intelligence transformation. Digital operations management scored highest (6.21), while training and learning scored lowest (4.47); OTA platform usage was 82.8% and property management system usage 80.3%. The author argues that platforms lower technology barriers, but homestays must convert algorithms, data and tools into operational decision-making capability, recommending better platform services for small operators, destination-level shared digital services and improved human-AI collaboration.

Sep 18Fri
  1. Pinchain Tourism

    Script Tours and Mountain Slow Travels Heat Up Rural Micro-Vacations as Consumption Shifts to Quali…

    Recently, the rural cultural tourism market has continued to heat up with new scenes and experiences, as consumers seek deeper experiences, driving consumption from scale expansion to quality improvement. Wangjiatuan Village in Weihai, Shandong, revitalized old courtyards through 'restore as old' methods, renovating over 30 traditional dwellings and cultivating 12 boutique homestays; this summer it received over 200,000 visitors and tourism revenue exceeded 9 million yuan. Qingtan Village in Ningbo, Zhejiang, uses immersive script tours to link ancient stages and memorial halls, with average visitor stay exceeding 6 hours. Mayangxi Eco-Tourism Area in Changtai, Fujian, integrates rafting, h…

Sep 15Tue
  1. China Tourism News

    Jiangxi Promotes Integrated Development of Commerce, Agriculture, Culture, Tourism, Sports, and Hea…

    From September 8 to 9, Lu Xiaoqing, member of the Standing Committee of the Jiangxi Provincial Party Committee and head of the Publicity Department, conducted research in Ganzhou, emphasizing the need to leverage Jiangxi's cultural tourism resource endowments, promote the integrated development of commerce, agriculture, culture, tourism, sports, and health, and transform resource advantages into development and prosperity advantages. The research covered the Fushougou Museum, the New Era Civilization Practice Point in Longshan Shoufu Community in Chongyi County, the Sanqi Outdoor Sports Base in Guobu Town, Muxinji Homestay and Yangming Lake Visitor Center in Shangyou County, Yilian Technolo…

Sep 11Fri
  1. China Tourism News

    Fengning Builds Horse-Culture IP to Drive Multi-Sector Tourism

    China Tourism News reported that Fengning County in Chengde, Hebei, is deepening a horse-culture IP based on its grassland landscape while integrating tourism with intangible heritage, agriculture, and wellness. Datan Town has more than 6,000 horses, one of China's highest township counts; the county introduced a subsidy policy with breeding subsidies and horse insurance. Fengning has built 41 heritage bases, workshops, and homestays, with annual intangible-heritage product sales exceeding 50 million yuan, over 550 training sessions, more than 120,000 trainees, and over 1,500 jobs. The county has 2 four-star hotels and 67 boutique homestays, with recent peak daily visitors reaching 60,000.

  2. Pinchain Tourism

    Xiangshawan Desert Resort Upgrades as Visitors Shift from Sightseeing to Experiencing

    The Xiangshawan scenic area in Dalad Banner, Inner Mongolia is upgrading its desert resort offerings, shifting visitors from sightseeing to experiencing. Annual visits exceed 1 million, with a single-day record above 24,000 this year. The local government invested 44.28 million yuan in entrance landscaping and supporting works, completing 214 mu of greening, building an ecological parking lot with 3,686 spaces and five new communication base stations. Guanmianfang village now has over 30 homestays.

Sep 10Thu
  1. China Tourism News

    Longmengang Town, Guangxi: Fishing Village Vacations with Fresh Flavors

    Nan Village in Longmengang Town, Qinnan District, Qinzhou City, Guangxi, has seen rising tourism popularity driven by the fishing season opening festival and fishing culture. After the Longmen Bridge opened on December 29, 2024, travel from Qinzhou city to the island takes less than an hour, enabling over 2,000 fishermen to transition from 'relying on the sea for a living' to 'prospering through tourism.' The area has developed over 10 special cultural tourism projects such as beachcombing, sea fishing, and fishing family life experiences.

Sep 9Wed
Sep 8Tue
  1. Pinchain Tourism

    Homestay Industry Cools: From Sold-Out to Rising Vacancy Rates

    Despite a 32.7% increase in domestic trips this summer, homestay occupancy rates have fallen in many areas; a Chongqing homestay sold only 3-5 rooms daily. Industry analysis attributes this to a near 20-fold expansion in homestay numbers over a decade and severe homogenization causing traveler fatigue. Experts suggest expanding 'homestay+' composite formats and non-room revenue, shifting toward quality.

Aug 31Mon
  1. Pinchain Tourism

    Local Experiences in Homestays Become New Choice for Travelers

    This summer, tourism consumption shifted from standardized itineraries to experience-oriented travel. Meituan data shows searches for 'featured homestays' rose 41% year-on-year in July, with family travelers accounting for 49% and post-00s 29% of bookings. Meituan Homestay launched 'featured experience' tags in 136 cities, covering 8 categories like beach foraging and handicrafts. Hosts' local knowledge is becoming a differentiator, and platforms are evolving from transaction to experience aggregation.

Aug 21Fri
  1. TravelDaily China

    Homestay Trends Shift: What Else Can Be Sold Beyond a Room?

    TravelDaily reports that the homestay industry is shifting from accommodation to experiences. Meituan Homestay data shows users staying 7+ nights grew nearly 30% YoY, with young users up 75%. Meituan launched 'Special Experience' tags covering 8 experience types in 136 cities; listings with such tags have occupancy nearly 3 times that of ordinary ones. Global OTAs like Expedia and Tripadvisor are also expanding into experiences.

Aug 13Thu