Local Experiences in Homestays Become New Reason for Travelers

This summer, travel consumption shifted from standardized itineraries to experiences and emotional value. Meituan data shows searches for 'featured homestays' grew 41% YoY in July, with family travelers accounting for 49% and post-00s 29%. Meituan Homestay launched 'featured experience' tags in 136 cities, covering 8 categories like beach foraging and folk costumes, making homestays a gateway to local life.