Local Experiences in Homestays Become New Choice for Travelers
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The homestay industry's competition is shifting from price and location to experience offerings. Platforms need to integrate cross-category resources, and destinations can extend stays and drive spending through unique experiences.
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- Pinchain TourismLocal Experiences in Homestays Become New Choice for Travelers
This summer, tourism consumption shifted from standardized itineraries to experience-oriented travel. Meituan data shows searches for 'featured homestays' rose 41% year-on-year in July, with family travelers accounting for 49% and post-00s 29% of bookings. Meituan Homestay launched 'featured experience' tags in 136 cities, covering 8 categories like beach foraging and handicrafts. Hosts' local knowledge is becoming a differentiator, and platforms are evolving from transaction to experience aggregation.