2025 Tourism Performance Average Ticket Price Reaches 298.8 Yuan

On Sept 21, the China Association of Performing Arts released the 2025 China Tourism Performance Market Annual Report at the 2026 Culture-Tourism Integration and Tourism Performance Quality Development Conference. In 2025, large and medium-sized tourism performance projects staged 198,700 shows, up 4.95% year on year; box office revenue reached 17.442 billion yuan, up 6.43%; attendance reached 87.9897 million, up 3.01%. The report says the industry is shifting from scale expansion to quality improvement, with immersive experiences becoming a core competitiveness and XR, light projection and holographic projection widely applied. The regional pattern is described as "strong east, thriving we…