Sweden Launches 'Introvert Travel Agency' Targeting Introverted Travellers

Sweden announced the launch of 'The Introvert Travel Agency,' serving introverted travellers through an online platform for booking Swedish travel experiences and pop-up stores in Berlin, Paris and London. A YouGov survey commissioned by Visit Sweden across nine markets found 41% of respondents identify as introverts and 45% as between introvert and extrovert; 67% of travellers prefer destinations where they can be alone without forced socializing, and 53% would pay for quieter, more private experiences.