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#研学旅行

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TodaySep 30Wed
  1. China Tourism News

    China's 15th Five-Year Intangible Heritage Plan Pushes 'Heritage on Campus'

    China's Ministry of Culture and Tourism has issued the 15th Five-Year Plan for the Protection and Inheritance of Intangible Cultural Heritage, setting overall requirements, key tasks and safeguards for the period and proposing to advance 'intangible heritage on campus' by converting heritage resources into quality educational resources. The plan makes systematic arrangements for curricula and textbooks, teaching resources, learning spaces and long-term cooperation, and proposes a 'three-in-one' education model of general heritage courses, specialized heritage courses and heritage research-practice. It encourages schools to develop heritage-themed school-based curricula, use heritage resourc…

Sep 24Thu
  1. Pinchain Tourism

    China's Ministry of Culture and Tourism to Launch Second National Intangible Cultural Heritage Cens…

    On September 24, the State Council Information Office held a press conference under the "Starting the 15th Five-Year Plan" series. Wang Jianhua, spokesperson and vice minister of the Ministry of Culture and Tourism, said that during the 15th Five-Year Plan period a second national intangible cultural heritage (ICH) census will be conducted to establish a master catalogue of ICH resources. As of end-2025, China had 1,557 national-level ICH representative items and 3,994 representative inheritors, with over 100,000 ICH representative items at all levels. Priorities include consolidating protection and inheritance foundations, cultivating a tiered inheritor workforce, integrating ICH into mode…

Sep 23Wed
  1. Pinchain Tourism

    Ningxia Releases Six Signature Routes, Launches Beijing University-Season Tourism Promotion

    On 21 September, the 2026 Ningxia culture-tourism university promotion event "Travel Ningxia, Give Your Mind a Holiday" visited Beijing Institute of Technology, officially opening Ningxia's Beijing university-season promotion. Centered on "Ningxia scenery plus youth interaction," the event featured stamp-collection check-ins, games, cultural-creative displays and route presentations. As part of the one-year anniversary series of the Beijing-Ningxia Culture and Tourism Alliance, six dedicated signature routes were released, covering winery study tours in the eastern foothills of the Helan Mountains, starry-sky camping in the Tengger Desert, intangible-cultural-heritage creative practice, geo…

  2. China Tourism News

    'City of Heroes, Red Memory' Promotion Held in Chongqing's Shapingba

    To advance the Bashu Cultural Tourism Corridor and deepen Sichuan-Chongqing red-tourism coordination, the 2026 corridor premium route 'City of Heroes, Red Memory' special promotion was held in Shapingba District, Chongqing on September 22, organised by the Chongqing Culture and Tourism Development Commission, with more than 200 participants from Sichuan and Chongqing tourism authorities, district and county representatives and key tourism enterprises. Guang'an in Sichuan presented the song-and-dance piece 'Easy Guang'an' and a red-themed promotion; Jiulongpo District presented 'Red Rhyme Jiulong, Tracing the Flame', linking the Jianchuan Museum, the decorated ship 166, Liu Bocheng's Liudian…

Sep 20Sun
  1. China Tourism News

    Hainan Hosts "Seeing Hainan from the Sea" Public Education Cruise

    On the morning of September 19, a public education session titled "Seeing Hainan from the Sea: Youth Opening a New Chapter" was held aboard the cruise vessel Hailv No. 01, organized by Hainan Marine Tourism Investment and Development Co., Ltd., with more than 100 university students from Hainan taking part. Structured around four themes—understanding, knowing, respecting and protecting the ocean—the 60-minute voyage featured a marine-literacy lecture by Pan Zhixin, associate professor at Hainan University's School of International Tourism and Public Administration. Topics covered China's 3 million square kilometers of jurisdictional waters, Hainan's roughly 2 million square kilometers of au…

Sep 16Wed
  1. China Tourism News

    Aksu Tourism Promotion Reaches Zhengzhou with Source-Market Deals

    On Sept 13, the 2026 Aksu cultural tourism exchange and promotion campaign, themed 'Silk Road Splendor, Most Beautiful Aksu', reached Zhengzhou, Henan, aiming to strengthen Aksu's 'Ice and Fire Silk Road, Tianshan Water City' brand and broaden its domestic source markets. A signing ceremony at the promotion event produced cooperation intentions on mutual visitor exchange, study tours and recuperative holidays, building a standing cultural tourism cooperation platform. The Aksu Cultural Tourism Group also pitched for investment, and the delegation later staged an outdoor roadshow at the Shangdu Fuminli cultural district. The campaign will next visit Shijiazhuang, Taiyuan, Hangzhou, Wuhan and…

Sep 10Thu
  1. China Tourism News

    Hunan's 'Red Education+' Diversifies, Shaoshan Study Tours Receive 1.269 Million Students

    Hunan launched the 'Red Army Long March and Hunan' red story tour, and the 2026 'My Shaoshan Journey' Hunan primary and secondary school red study tour autumn semester opened simultaneously, with nearly 4,000 teachers and students visiting Shaoshan. Since the launch of the 'My Shaoshan Journey' public welfare study tour project in 2023, Shaoshan has received 1.269 million study tour students, driving over 3 million social study tour participants. The Liu Shaoqi Memorial has established museum-school co-construction relationships with over 100 schools, receiving over 100,000 study tour participants annually.

Aug 26Wed
  1. China Tourism News

    Study Report: Product Improvement Should Focus on Explanation and Service Quality

    The 'China Study Travel Market Big Data Report 2025-2026' was jointly released by the Study Travel Branch of China Tourism Association and PKU Land Space Planning and Design Institute. The report notes that negative comments on 'explanation and service' are numerous, and future study travel products should focus on improving explanation and service quality and learning atmosphere, while enriching thematic content with local characteristics. Parents prioritize explanation quality and interactive experience when evaluating products; service management is a baseline condition, and safety and facilities are prerequisites.