Study Report: Product Improvement Should Focus on Explanation and Service Quality

The 'China Study Travel Market Big Data Report 2025-2026' was jointly released by the Study Travel Branch of China Tourism Association and PKU Land Space Planning and Design Institute. The report notes that negative comments on 'explanation and service' are numerous, and future study travel products should focus on improving explanation and service quality and learning atmosphere, while enriching thematic content with local characteristics. Parents prioritize explanation quality and interactive experience when evaluating products; service management is a baseline condition, and safety and facilities are prerequisites.