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#旅游趋势

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Sep 26Sat
  1. Agoda Newsroom

    Agoda 2026 Repeat Visitor Ranking: Tokyo Tops Asia

    Agoda released its 2026 Repeat Visitor Ranking, based on bookings made in the first half of the year, listing Asia's top 10 most revisited destinations. Tokyo claimed the top spot for the first time, overtaking Bangkok. Bali rose to third place for the first time, followed by Seoul and Osaka. Da Nang, Kuala Lumpur, Fukuoka, Taipei and Johor Bahru complete the top 10, with Fukuoka entering for the first time. Agoda says it offers over 6 million holiday properties, more than 130,000 flight routes and over 300,000 activities.

Sep 24Thu
  1. Meadin Research

    Meadin Research Releases 2026 Autumn Travel Insight Report

    Meadin Research released its 2026 Autumn Travel Insight Report, finding that autumn travel started earlier, lasted longer and reached farther, driven by extended-holiday arrangements and new autumn school breaks in several regions. Tongcheng data showed searches for Mid-Autumn and National Day keywords rose 278% month-on-month as of September 14, while Qunar reported a 119% month-on-month surge in flight-and-hotel bookings. Bookings for domestic long-haul flights over 1,200 km rose 34% year-on-year, and hotel stays of five nights or more increased about 7 percentage points. The report divides September to November into five autumn phases and identifies three trends: a shift toward expectati…

Sep 17Thu
  1. TravelDaily China

    ITB China Report: Chinese Travellers Shift from Price to Value as AI Enters the Full Travel Journey

    ITB China released its Tourism Trend Report 2026/27, based on a survey of over 1,700 buyer representatives in the ITB China Buyer Club plus in-depth interviews with executives from destination tourism boards, industry associations, travel agencies and technology firms, drawing on data and insights from Tourism Economics, Fliggy and Ant International. It covers China's outbound and inbound travel, themed travel, MICE and AI applications. Findings show increasingly diverse Chinese traveller demand shifting from functional needs toward emotional value, authentic experiences and personalised service, while AI is reshaping the entire travel journey from pre-trip planning to destination services.…

Sep 16Wed
  1. Pinchain Tourism

    ITB China Releases 2026/27 Travel Trends Report

    The ITB China Travel Trends Report 2026/27 has been released, focusing on China's outbound and inbound travel, themed tourism, MICE, and AI applications. The report is based on a survey of over 1,700 buyer representatives from the ITB China Buyer Club, combined with data and insights from Tourism Economics, Fliggy, and Ant International. In 2025, mainland China residents made 167.92 million outbound trips, up 16% year-on-year, while inbound foreign visitors reached 35.17 million, up 31%. The report notes increasingly diverse Chinese traveler demand, rapid AI integration across the travel journey, and shifting MICE client structures.

Sep 9Wed
Sep 8Tue
Sep 4Fri
Aug 31Mon
  1. Skift Feed

    Africa's Next Tourism Boom Will Be Won in the Mid-Market

    Global travel demand remains resilient but is shifting toward value, exposing a 'missing middle' between budget and luxury that is especially acute in Africa. While Africa's hotel pipeline reached nearly 124,000 rooms in early 2026, growth is concentrated in upscale and luxury segments, leaving professionally managed mid-market supply badly underpenetrated. According to Millat Group CEO Hamza Farooqui and other industry leaders, the continent's core challenge is not demand—Africa was the world's fastest-growing tourism region in 2025 with international arrivals up 8% to 81 million, backed by a large, young, and growing middle class—but a 'broken architecture' of disconnected accommodations,…

Aug 26Wed
  1. Skift Feed

    Live Tourism Economy: Where Event-Driven Travel Spending Lands

    Travel demand is undergoing a structural shift where events, not destinations, drive trips. Trip.com Group reported entertainment-driven travel up 74% year-over-year in Q1 2026, and over 70% of travelers are more likely to plan trips around live events than five years ago. During Taylor Swift's Eras Tour, fans spent an average of $1,300 per show, and 84% of event tourists explore beyond the event itself. Destinations that treat live tourism as standing infrastructure and build durable partnerships can convert short-term spikes into repeat visitation.

Aug 25Tue
  1. Skift Feed

    Cruise Ports Top Labor Day List as K-Shaped Travel Gap Narrows

    AAA data shows cruise-linked destinations like Seattle, Anchorage, and Vancouver top the Labor Day weekend list, along with national park gateways Denver and Las Vegas. Bank of America found 77% of Americans planned summer travel, up from 74% last year. While high-income households still lead spending, the K-shaped gap has narrowed since May as lower- and middle-income households increase travel spend. Cruise momentum is strong with a record 37.2 million global passengers in 2025, though Alaska volumes stayed flat.

Jul 14Tue
  1. PhocusWire All News

    A Market Rewired: 10 Structural Shifts Redefining APAC Travel

    Phocuswright's report identifies ten structural shifts reshaping Asia-Pacific travel, spanning demographics, geopolitics, infrastructure, capital, and technology. These forces interact to redefine demand. India, Indonesia, and Malaysia remain young and growing, while Japan, South Korea, and Taiwan face aging populations. Geopolitical tensions impact arrivals, such as Cambodia's 36% drop and Japan's forecast $7.7 billion loss due to friction with China. Rail and short-term rentals gain share, fintech becomes infrastructure, hotel groups expand abroad, venture capital tightens, and cross-industry partnerships emerge as new distribution channels.

May 21Thu
  2. Expedia Group Newsroom

    Expedia's Unpack '26 Summer: Domestic Demand Rises, Hotel Prices Drop in Popular International Dest…

    Expedia Group released its Unpack '26 Summer report, showing domestic travel demand dominates summer holiday planning, with global social conversation up 77% YoY and 45% of Britons more interested in UK breaks. The report highlights trends like hotel hopping, sports event divergence, and set-jetting, along with top destinations and international cities with lower hotel rates.

  3. Expedia Group Newsroom

    Expedia Group's Unpack '26 Summer Report: Domestic Demand Rises as Travelers Take Measured Approach

    Expedia Group released the first-ever summer edition of its Unpack '26 report, revealing that domestic travel demand dominates summer vacation planning. Social conversation about domestic vacations increased 77% year-over-year globally, with 63% of U.S. travelers planning a domestic trip. The report highlights trends such as hotel hopping, sports-driven travel, and set-jetting, along with top destinations.

May 19Tue
  1. PhocusWire All News

    Wellness tourism hits $894B, with more growth ahead

    According to a report by Phocuswright and WiT, the wellness tourism market grew from $438 billion in 2012 to $894 billion in 2024, surpassing pre-pandemic levels by 36%, and is forecast to reach $1.4 trillion by 2029 with a CAGR of 9.1%. Consumer demand is strong, with 84% of US, 79% of UK, and 94% of Chinese consumers considering wellness a top or important priority. Wellness tourism is increasingly linked with regenerative and sustainable tourism, making it a key growth area for the travel industry.

Mar 31Tue
  1. PhocusWire All News

    Ten structural shifts redefining Asia Pacific travel

    Phocuswright has published a research report, 'A Market Rewired: Ten Structural Shifts Redefining Asia Pacific Travel,' outlining trends that will matter in 2026 and beyond, including the widening demographic divide, geopolitics as a demand shaper, the reordering of travel maps, rail's next act in Asia Pacific, the rejuvenated India-China air corridor, the structural rise of short-term rentals, fintech as travel infrastructure, the outbound turn in hotel globalization, and tightening venture capital. In 2025, venture capital flows into Asia-based startups totaled $67.5 billion, down roughly 6% from 2024, marking the lowest annual tally in five years.

Mar 4Wed