Skip to content
Expedia Group Newsroom·· 2026-05-21

Expedia Group Releases Unpack '26 Summer: Domestic Demand Rises

UNPACK ’26 SUMMER TRAVEL TRENDS: DOMESTIC DEMAND RISES AS TRAVELLERS TAKE A MORE MEASURED APPROACH

AI Overview

Expedia Group released Unpack '26 Summer, revealing a shift toward domestic travel, with global social conversation about domestic vacations up 77% YoY. The report also highlights trends like hotel hopping, beach readaways, sports events, and set-jetting.

Source:Expedia Group Newsroom · ir.expediagroup.com