Wellness tourism hits $894B, with more growth ahead

According to a report by Phocuswright and WiT, the wellness tourism market grew from $438 billion in 2012 to $894 billion in 2024, surpassing pre-pandemic levels by 36%, and is forecast to reach $1.4 trillion by 2029 with a CAGR of 9.1%. Consumer demand is strong, with 84% of US, 79% of UK, and 94% of Chinese consumers considering wellness a top or important priority. Wellness tourism is increasingly linked with regenerative and sustainable tourism, making it a key growth area for the travel industry.