APAC Travel Trends Pt. 1: Traveler Behavior, Growing Markets and What's Coming Next

Phocuswright reports the APAC travel market is expected to reach $522.7 billion by 2028. APAC travelers have a 50% higher intention to increase travel spend than Western counterparts. Japan attracted a record 42.7 million visitors in 2025. China is emerging as a destination, and India is seen as a future hot outbound market. Travelers are returning to seasonality with shorter booking windows.