Jinjiang, Huazhu, and Atour released H1 2026 results, showing a shift from scale to efficiency. Jinjiang's profit surged 47%, Huazhu raised its full-year guidance, and Atour's retail business grew. All face RevPAR pressure at mature hotels.
Huazhu Group launched its Youth Card on September 1, offering Pro and Max versions with benefits like stored value, room upgrades, and breakfast vouchers. Students verified via CHSI can enjoy discounts from 25% off. This aims to capture young users early and build loyalty from their first stay.
Huazhu Group's hotels welcomed over 72 million guests during summer (July 1-August 26), averaging over 1.26 million daily, with occupancy above 85%. International tourist arrivals grew nearly 55% YoY, with multi-brand portfolio meeting diverse needs.
On August 17, Huazhu Group released Q2 results: revenue of 7.1 billion yuan, up 10.8% YoY; hotel turnover of 30.5 billion yuan, up 13.2%. Q2 RevPAR was 238 yuan, up 1.1%; occupancy 79.8%; ADR 298 yuan, positive growth for four consecutive quarters.