Huazhu Group Launches Youth Card Targeting College Students

Huazhu Group launched its Youth Card on September 1, available in Pro and Max versions, offering benefits such as stored value, room upgrade vouchers, and breakfast coupons. Students verified through the CHSI (China Higher Education Student Information) can enjoy discounts starting at 25% off bookings. This initiative aims to capture young users early, responding to the trend of college students making their own hotel choices, and extend the member lifecycle. Huazhu operates over 13,500 hotels globally across multiple brands, providing long-term value to members.