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Huazhu Launches Youth Card Targeting Student Segment

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Hotel groups are targeting younger customers earlier. The Youth Card may influence students' accommodation choices and impact long-term corporate travel customer development.

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9月3日
  1. TravelDaily China
    Huazhu Launches Youth Card Targeting Student Segment

    Huazhu Group launched its Youth Card on September 1, offering Pro and Max versions with benefits like stored value, room upgrades, and breakfast vouchers. Students verified via CHSI can enjoy discounts from 25% off. This aims to capture young users early and build loyalty from their first stay.