Skip to content
中文Subscribe

#营销

Today0items
Sep 9Wed
  1. China Tourism News

    Linyi Recruits College Student Tourism Ambassadors with Two-Year Term

    The Linyi Municipal Bureau of Culture and Tourism is recruiting 'College Student Tourism Ambassadors' from universities nationwide, targeting current students and graduates within three years. Selected candidates will receive a certificate with a two-year term, enjoy free or discounted admission to some scenic areas, and have priority in participating in familiarization trips and new media training. This initiative aims to leverage youth in culture-tourism integration and enhance Linyi's tourism brand awareness.

Sep 7Mon
  1. TravelDaily China

    Tianjin Tourism and Meituan Launch 'Beauty in Tianjin' IP

    Tianjin Municipal Culture and Tourism Bureau and Meituan jointly launched the 'Beauty in Tianjin' IP to convert local tourism resources into bookable experiences via the platform's multi-sector integration. Meituan data shows summer searches for Tianjin rose 98% year-on-year, five-star hotel orders grew 43%, and coupons up to 1666 RMB were offered to boost consumption.

Sep 4Fri
  1. Skift Feed

    Fake AI Hotel Videos Are Coming for Travel

    The Skift podcast discusses AI-generated TikTok videos promoting a Sedona luxury resort with fake amenities, fake creators, and mismatched commission tags. It also analyzes an estimate that Booking may surpass Expedia in B2B room nights, potentially reshaping OTA competition. Both stories highlight trust as a central issue in travel marketing and sales.

Sep 3Thu
Sep 1Tue
  1. Hospitality Technology

    How One Restaurant Brand Flipped the Script and Drove $300K in Revenue

    At RTN's Town Hall, Salad House's CMO Rev Ciancio shared an AI-driven retention strategy. Data analysis revealed that customers who ordered deep-fried cauliflower bites had a 56% retention rate, making them twice as likely to return. Targeting 5,000 lapsed guests with a free cauliflower offer generated $300,000 in incremental revenue across just three emails, with automated reminders contributing $270,000.

Aug 26Wed
  1. China Tourism News

    Singapore Tourism Board and Mafengwo Launch AI Inspiration Lab

    On August 23, Singapore Tourism Board and Mafengwo jointly launched the 'Singapore AI Inspiration Lab' immersive pop-up event in Beijing, aiming to provide personalized travel planning for young travelers, families, and seniors through AI technology. The event showcased Mafengwo's AI travel assistant and continued the 'Singapore: So Fun' marketing theme, focusing on 'workplace newcomers' in 2026. Their collaboration has deepened since 2023, evolving from content marketing to smart services.

Aug 20Thu
Aug 18Tue
  1. PhocusWire All News

    Mad Monkey Aligns Social Media Strategy with How Guests Travel

    Mad Monkey, a hostel operator, targets young travelers on extended trips through Southeast Asia who are unlikely to return. The company uses social media as a demand-generation strategy, with a creator ecosystem, Takeovers program, branded group trips, and redesigned loyalty to keep travelers engaged during their journey. Managing social in-house, it has grown to 50,000 Instagram followers and over 1 million monthly organic reach.

  2. TravelDaily China

    TravelDaily Summit: Xiaohongshu Workshop on Cultural Tourism Growth

    TravelDaily announced its 2026 Summit will be held on September 22-23 at the Shanghai International Convention Center. On September 22, it will co-host a workshop with Xiaohongshu titled "Small Interests, Big Business: New Growth Opportunities for Cultural Tourism Brands on Xiaohongshu." The workshop will share trend insights for outbound, inbound, and domestic travel, explain operational methodologies for interest-driven cultural tourism, and launch Xiaohongshu's new product matrix for integrated seeding and conversion.

  3. Skift Feed

    The Substack Renaissance in Travel Media Comes With a Catch

    Independent Substack newsletters are becoming a high-value channel in travel media, with smaller but engaged audiences that index well with LLM-driven discovery. The best newsletters share original viewpoints, 'ground truth' from physical presence, and contribute to an ecosystem of ideas. The author warns against cynical criticism and welcomes brand and mainstream media participation.

Aug 7Fri
Jun 10Wed
  1. PhocusWire All News

    Hotels face speed problem as video platforms reshape the booking journey

    Video platforms are reshaping travelers' booking journeys, and hotels face a 'speed problem' as their technology systems struggle to keep up with changing consumer habits. A digital expert at Radisson Hotel Group highlighted that legacy operating models are ill-suited to the fast-evolving customer journey, necessitating integrated marketing, distribution, and revenue management, along with cultural change through partnerships.

Jun 1Mon
May 28Thu
  1. PhocusWire All News

    Travel marketers prepare for the rise of AI agents

    As AI reshapes travel discovery and booking, the industry is learning to market to AI agents (B2A). Phocuswright research shows travelers are increasingly willing to book with AI, and marketers must adapt. Expedia Group is building parallel agent marketing capabilities, emphasizing unique data.

  2. Amadeus Newsroom

    Amadeus Launches Travel Advertising Platform to Help Brands Capture Demand Earlier

    Amadeus introduced the Amadeus Travel Advertising Platform at its Advertising Summit in Nice, France, developed in collaboration with Accenture. The AI-powered platform helps travel brands make smarter advertising decisions based on where demand is forming, not just historical conversions. The first live capability is the Omnichannel Budget Allocator, already used in Amadeus' managed services.

May 27Wed
May 18Mon
  1. PhocusWire All News

    Expedia Group Moves Advertising Unit Under CMO

    Expedia Group announced it is moving its media business (Expedia Group Advertising) under Chief Marketing Officer Jochen Koedijk, making it part of the global marketing organization. This move aims to bring marketing and advertising closer together to productionize solutions faster. The advertising business is growing 20% year over year, and the company sees it as a growth engine. The integration will foster a more unified and measurable system connecting performance marketing, brand-building, and media.

Mar 26Thu
  1. PhocusWire All News

    Brands push for AI visibility, but influence remains uncertain

    As search shifts to AI-driven results, brands are focusing on generative engine optimization (GEO). HubSpot reports 49% of marketers see decreased search traffic due to AI answers. However, SparkToro experiments show AI recommendations are highly inconsistent, though hotels show slightly more consistency. Cloudbeds CEO dismisses AI visibility as 'total bullshit', emphasizing quality service and reviews. Experts advise brands to manage digital presence and third-party citations.

Mar 25Wed
  1. PhocusWire All News

    Travel players weigh approaches to winning AI visibility

    According to Phocuswright Research, 56% of U.S. travelers use AI for travel, with generative AI serving as a crucial discovery entry point. Travel companies are navigating SEO, GEO, and AEO strategies to gain visibility in AI-driven search. Experts emphasize that first-party data, structured content, and trust are core. Brands need to become trusted sources in AI tools and adapt to the shift from blue links to answer sets.

Mar 18Wed
  1. PhocusWire All News

    What 'AI-native' really means in travel

    AI-native has become a buzzword in travel, with companies like Sabre, Airbnb, and Riyadh Air using it to describe their initiatives. However, experts argue that true AI-native requires ground-up architecture and robust data governance. Phocuswright research shows 28% of travel executives rank generative AI as their top tech investment priority, but only 13% allocate over 20% of tech budget to AI implementation.

Jan 28Wed
  1. PhocusWire All News

    Phocuswright to Launch Travel Marketing AI Summit in March

    Phocuswright has announced the launch of its Travel Marketing AI Summit, scheduled for March 24, 2026, in New York City. The one-day executive-level event will bring together senior leaders from travel, marketing, and technology to discuss how AI is reshaping the traveler journey and how leaders should respond. Designed for high-level dialogue and actionable insight, the summit focuses on real-world applications of AI rather than product pitches. Featured speakers include executives from Google, Booking.com, Hopper, Hotels.com, and more.