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Sep 9Wed
  1. Skift Feed

    Google Strips Out EU Travel Search Features to Avoid More Fines

    In response to EU Digital Markets Act enforcement, Google is scaling back travel search features for European users. The revamped results page will show separate units for third-party aggregators and direct suppliers, but users can no longer filter by travel dates, check live pricing, or use descriptive tags like 'budget' or 'boutique'. Additionally, Google is removing its vacation rentals unit from European search results as early as September 8, though feeds still power results on Google Maps and google.com/hotels.

Jul 29Wed
  1. PhocusWire All News

    How Hoteliers Can Adapt to the AI Discovery Shift

    PhocusWire reports AI is changing hotel discovery, with travelers increasingly using AI platforms over traditional search engines. Phocuswright data shows US travelers using AI for travel research rose from 33% in H1 2025 to 56% in H1 2026, while general search engine use dropped from 51% to 35%. Experts advise hotels to optimize for AI visibility to protect direct bookings.

Jun 24Wed
  1. PhocusWire All News

    Travel's next operating system won't be built on search: OAG CEO

    At Phocuswright Europe 2026, OAG CEO Filip Filipov argued that the next operating system for travel will be driven by AI agents, not traditional search. He believes AI agents can understand traveler preferences, manage bookings, and help navigate disruptions, but realizing this vision requires industry collaboration and infrastructure changes. Filipov emphasized that future winners will own trusted context and intelligence, not just the interface.

May 27Wed
May 22Fri
  1. PhocusWire All News

    3 key takeaways from Google I/O 2026: Search, Shopping, and AI Assistant

    Google I/O 2026 announced major updates: a complete redesign of the search box with AI Overviews and AI Mode integration, introduction of information agents and generative UI; Universal Cart and Universal Commerce Protocol to expand agentic shopping; and a new personal AI assistant Gemini Spark with third-party integrations. These changes will profoundly impact how travel brands market and sell, further compressing the funnel from search to booking.

May 13Wed
  1. PhocusWire All News

    Direct Ferries launches ChatGPT app for search and discovery

    Ferry booking platform Direct Ferries launched a ChatGPT app offering conversational search and discovery. The app connects over 300 operators and 4,000 routes, built on OpenAI's enterprise infrastructure. Direct Ferries says its MCP server interface resolves the complexity of global ferry travel, enabling any agentic search platform to access clean, accurate, real-time inventory. The app is available worldwide via the free version of ChatGPT, with plans to offer the same infrastructure to B2B partners through Direct Ferries Connect.

Apr 20Mon
  1. PhocusWire All News

    Hyatt opens up ChatGPT to employees

    Hyatt Hotels has deployed ChatGPT Enterprise as it continues to work with OpenAI. Employees across finance, marketing and operations can access the AI platform to improve customer experience. During its Q4 2025 earnings call, Hyatt said it had been working on AI enablement for two years and identified use cases with four already executed as large-scale agentic platforms. CEO Mark Hoplamazian noted that natural language search is growing in popularity, and hyatt.com's intent-based search has led to higher conversions, higher revenues per booking, and longer length of stay.

Mar 26Thu
  1. PhocusWire All News

    Brands push for AI visibility, but influence remains uncertain

    As search shifts to AI-driven results, brands are focusing on generative engine optimization (GEO). HubSpot reports 49% of marketers see decreased search traffic due to AI answers. However, SparkToro experiments show AI recommendations are highly inconsistent, though hotels show slightly more consistency. Cloudbeds CEO dismisses AI visibility as 'total bullshit', emphasizing quality service and reviews. Experts advise brands to manage digital presence and third-party citations.

Mar 25Wed
  1. PhocusWire All News

    Travel players weigh approaches to winning AI visibility

    According to Phocuswright Research, 56% of U.S. travelers use AI for travel, with generative AI serving as a crucial discovery entry point. Travel companies are navigating SEO, GEO, and AEO strategies to gain visibility in AI-driven search. Experts emphasize that first-party data, structured content, and trust are core. Brands need to become trusted sources in AI tools and adapt to the shift from blue links to answer sets.

Feb 19Thu
  1. Travelport Flights API Release Notes

    Travelport Flights API Updates: Exempt Tax Exchanges, Brand Search, and More

    Travelport's February 2026 Flights API release notes detail enhancements across GDS and NDC content. Key updates include support for exchanges on itineraries with exempt taxes (GDS), brand-based exchange search, expanded Premium Flex Search capabilities, NDC bundled offers and Air Canada Flight Pass, and loyalty cross-accrual. These changes aim to improve search flexibility, streamline exchange workflows, and bolster NDC support for travel sellers.

  2. Travelport Flights API Release Notes

    Travelport API Adds returnAllBrands Feature

    Travelport introduces the returnAllBrands object in Flight Specific Search reference payload requests, enabling the return of all brands in a fare family regardless of the anchoring flight's brand from the initial search. This feature is GDS-only and not supported for NDC. The update aims to provide travel sellers with more comprehensive brand options, enhancing search flexibility.