Club Med Unveils New Brand Proposition
On September 7, Club Med announced a brand strategy upgrade with a new proposition: 'The Art of Free Time' (让自在，更尽兴). The brand plans to operate 100 resorts globally by 2035, covering diverse formats.
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BCD Travel RSS Minor Hotels Introduces Four New Brands
Minor Hotels has launched four new brands: The Wolseley Hotels, Minor Reserve Collection, Colbert Collection, and iStay Hotels, each catering to different traveler needs, from luxury to convenience, reflecting the growing diversity in travel.
BCD Travel RSS iStay Hotels by NH Launches in Three European Cities
Minor Hotels has launched iStay Hotels by NH, with first properties in Valencia, Zaragoza, and Berlin. The brand focuses on comfortable rooms, reliable Wi-Fi, and efficient service, catering to modern urban travelers seeking convenience and value.
Skift Feed Why This Founder Believes Every Hotel Should Think Like a Media Company
On the Suite Success podcast, Hotels Above Par founder Brandon Berkson shares how hotels can build audiences through media strategies. He emphasizes the value of newsletters and owned audiences, niche positioning and authentic engagement over vanity metrics, and discusses the resurgence of print and in-person experiences.
Meadin Research Global Hotel Brand Communication Report (Greater China) July 2026
Meadin Academy released the July 2026 Top 200 Global Hotel Brands (Greater China) ranking. Summer slow travel, family study tours, and heat-avoidance trips boosted county accommodation markets. InterContinental Hotels Group performed well, occupying four of the top five spots. Kyriad Hotel saw significant month-on-month index growth. Hotel group indices slightly rose, with Peninsula Hotels leading gains.
Skift Feed How Net Unit Growth Drove Hotel Industry Brand Proliferation
Skift analysis explains why major hotel groups operate around 200 brands, driven by the net unit growth (NUG) metric. In the asset-light model, parent companies collect fees per room while third parties fund construction, so adding rooms efficiently converts to profit. With market saturation, brand proliferation becomes a growth tool; franchise 'area of protection' clauses typically shield only one brand, prompting parents to launch sister brands to add rooms in the same market. The strategy traces to Quality Inns' 1980 segmentation and Marriott's 1983 Courtyard, but has shifted from consumer-driven to growth-metric-driven.
Skift Feed How The Boca Raton Fared After Dropping the Waldorf Astoria Name
The Boca Raton, a 200-acre Florida resort owned by BDT & MSD Partners, removed its Waldorf Astoria flag in 2021 and rebuilt demand generation, technology, and operating expertise in-house. With roughly $450 million in renovations and about 200 added rooms, the resort shifted from group-heavy business to high-income leisure travelers, pushing average daily rate to about $980 from ~$390 pre-pandemic. Private members' club revenue grew to $92 million, 21% of total revenue.
Travelport Flights API Release Notes Travelport API Adds returnAllBrands Feature
Travelport introduces the returnAllBrands object in Flight Specific Search reference payload requests, enabling the return of all brands in a fare family regardless of the anchoring flight's brand from the initial search. This feature is GDS-only and not supported for NDC. The update aims to provide travel sellers with more comprehensive brand options, enhancing search flexibility.
Travelport Flights API Release Notes Travelport Exchange API Update: Search by Brand Support
Travelport released release notes for major versions 25.11.x of its TripServices Flights APIs. Exchange Air Offer 26.11.49 adds search by brand, supporting specifying one or more brand tiers via the BrandPreference object in PricingModifiersAirChange in the Exchange Search request. Other updates include Exchange Air Order 26.11.57 supporting adding free seats and ancillaries during exchange (GDS only) and 26.11.54 supporting exchanges for itineraries with exempt taxes.