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#广告

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Sep 22Tue
  1. Expedia Group Newsroom

    Expedia Group Advertising and Redion Announce First Travel Protection Partnership

    Expedia Group announced a multi-year marketing collaboration with Redion (formerly Europ Assistance worldwide and Generali Global Assistance in the U.S.), marking the first time a travel insurance and assistance brand has joined Expedia Group Advertising as a dedicated partner and opening an entirely new advertiser category. The two companies have worked together for more than 15 years, with Redion providing travel protection to Expedia Group customers; this collaboration moves the relationship beyond product distribution into a strategic advertising alliance with co-branded editorial, on-platform experiences and targeted activations rolling out across Expedia Group brands from Q3 2026. Exp…

Sep 9Wed
  1. Hospitality Technology

    Cendyn Pilots Google's Unified Search Campaigns for Travel

    Cendyn has joined Google's closed beta for Search Campaigns for Travel, a consolidated ad architecture powered by AI Max. It integrates live ARI feeds and first-party DMP data to improve bidding accuracy. The article highlights that hotel IT must ensure CRS systems can handle high-frequency ad queries, making marketing ROI an infrastructure performance metric.

Sep 1Tue
  1. Skift Feed

    Vrbo Brings Sponsored Listings to Vacation Rental Search

    Expedia Group is rolling out Sponsored Listings globally on Vrbo vacation rental searches, allowing property managers and hosts to pay for premium placement at the top of results via an auction-based, bid-per-night model with no upfront cost. In the pilot, participating hosts saw 40% booking growth and 39% revenue gains on average. The product will extend to Expedia.com. This deepens Expedia's advertising business, which generated $197 million in Q1 revenue, up 13% year over year.

Aug 18Tue
  1. Hospitality Technology

    Hotel Advertising Needs Better Tech Infrastructure, not Bigger Budgets

    Dan Ciocoiu, Head of Advertising Solutions at Amadeus, argues that ineffective hotel advertising stems from poor data connectivity, not creativity or budget. By combining historical data with forward-looking travel intelligence like flight booking data and origin market trends, hotels can better target travelers. Millennium Hotels used Demand360 market insights to achieve a 9% YoY increase in brand.com revenue. Additionally, AI is becoming a key discovery channel, with 36% of travelers using AI for travel discovery and 42% for trip planning.

Jun 1Mon
May 28Thu
  1. PhocusWire All News

    Amadeus, Accenture partner on new agentic advertising platform

    Amadeus has launched the Amadeus Travel Advertising Platform, developed with Accenture, to help travel brands identify intent and demand signals earlier and leverage Accenture's agentic framework to execute campaigns. The platform includes an AI-powered 'Omnichannel Budget Allocator' that automatically reallocates ad budgets. Amadeus has recruited advertising leaders, including Dan Ciocoiu from Accenture Song.

  2. Amadeus Newsroom

    Amadeus Launches Travel Advertising Platform to Help Brands Capture Demand Earlier

    Amadeus introduced the Amadeus Travel Advertising Platform at its Advertising Summit in Nice, France, developed in collaboration with Accenture. The AI-powered platform helps travel brands make smarter advertising decisions based on where demand is forming, not just historical conversions. The first live capability is the Omnichannel Budget Allocator, already used in Amadeus' managed services.

May 18Mon
  1. PhocusWire All News

    Expedia Group Moves Advertising Unit Under CMO

    Expedia Group announced it is moving its media business (Expedia Group Advertising) under Chief Marketing Officer Jochen Koedijk, making it part of the global marketing organization. This move aims to bring marketing and advertising closer together to productionize solutions faster. The advertising business is growing 20% year over year, and the company sees it as a growth engine. The integration will foster a more unified and measurable system connecting performance marketing, brand-building, and media.

Apr 7Tue
Apr 2Thu
  1. PhocusWire All News

    Travel marketing's AI identity crisis

    At Phocuswright's Travel Marketing AI Summit, executives discussed AI's impact on marketing. Hopper CEO predicts Google search will disappear, while Booking.com says AI hasn't changed its strategy. 56% of US consumers use AI for travel planning; brands are optimizing GEO and AEO.