Expedia Group Moves Advertising Unit Under CMO

Expedia Group announced it is moving its media business (Expedia Group Advertising) under Chief Marketing Officer Jochen Koedijk, making it part of the global marketing organization. This move aims to bring marketing and advertising closer together to productionize solutions faster. The advertising business is growing 20% year over year, and the company sees it as a growth engine. The integration will foster a more unified and measurable system connecting performance marketing, brand-building, and media.