Amadeus Launches Travel Advertising Platform to Help Brands Capture Demand Earlier

Amadeus introduced the Amadeus Travel Advertising Platform at its Advertising Summit in Nice, France, developed in collaboration with Accenture. The AI-powered platform helps travel brands make smarter advertising decisions based on where demand is forming, not just historical conversions. The first live capability is the Omnichannel Budget Allocator, already used in Amadeus' managed services.