Vrbo Brings Sponsored Listings to Vacation Rental Search

Expedia Group is rolling out Sponsored Listings globally on Vrbo vacation rental searches, allowing property managers and hosts to pay for premium placement at the top of results via an auction-based, bid-per-night model with no upfront cost. In the pilot, participating hosts saw 40% booking growth and 39% revenue gains on average. The product will extend to Expedia.com. This deepens Expedia's advertising business, which generated $197 million in Q1 revenue, up 13% year over year.