Preferred Hotels & Resorts announced three new member hotels in China for 2026: Tonino Lamborghini Hotel Chengdu, Hotel Banov Townscape Wuhan, and Surya Hotel Shanghai New Hongqiao Center. They join the Lifestyle and L.V.X. collections. Globally, Preferred represents over 625 member hotels in 80 countries and regions, with 13 member hotels in China.
Hilton has announced a destination promotion project with the Henan Museum titled 'Stay Hilton, Experience the Way of Rest,' combining cultural heritage resources with hotel stays. The project leverages IP licensing from the Henan Museum, featuring five selected artifacts, and will offer exclusive merchandise, member experiences, and 'Museum in Hotel' exhibitions at Hilton properties in Henan Province. Hilton currently operates 1,100 hotels across 300 destinations in China.
Pilot Company is modernizing quick-service ordering across its 900 North American travel centers by adopting the preferred ordering technology platforms of its restaurant partners Wendy's, Arby's and Subway. The rollout is complete at Wendy's and Arby's locations and underway at Subway. Upgrades include mobile ordering, loyalty participation and brand offers, plus integration with third-party delivery providers. Pilot has installed 156 self-order kiosks at 78 Wendy's locations, with kiosks that are ADA-compliant.
Huazhu Group launched its Youth Card on September 1, offering Pro and Max versions with benefits like stored value, room upgrades, and breakfast vouchers. Students verified via CHSI can enjoy discounts from 25% off. This aims to capture young users early and build loyalty from their first stay.
On August 21, Wanda Hotels launched the '300-Property Global Benefits Plan' to celebrate the opening of its 300th resort. Wanda Hui membership has surpassed 25 million, covering over 400 destinations worldwide. The plan includes benefits such as '3,000 points for 3 nights', '300 points lucky draw', and member tier upgrades.
Panera Bread is overhauling its loyalty strategy, transforming the MyPanera program into a flexible, points-based rewards model. In the new program, members earn 10 points for every $1 spent and can redeem points for menu items, from 250 points for a free bagel up to 2000 points for an entree. The program introduces three tiers: MyPanera, MyPanera+, and MyPanera+ Sip Club subscription.
San Francisco-based superapp Super.com secured $65 million in Series D funding led by TPG, valuing it at $1.2 billion. Funds will expand product categories and Super+ membership, and invest in AI for personalization. The company became profitable in 2025 with 50% revenue growth.