Hilton partners with Henan Museum for cultural experience project

Hilton has announced a destination promotion project with the Henan Museum titled 'Stay Hilton, Experience the Way of Rest,' combining cultural heritage resources with hotel stays. The project leverages IP licensing from the Henan Museum, featuring five selected artifacts, and will offer exclusive merchandise, member experiences, and 'Museum in Hotel' exhibitions at Hilton properties in Henan Province. Hilton currently operates 1,100 hotels across 300 destinations in China.